Agency Website Opportunity Audit

Audit websites for lead-capture gaps, trust signals, conversion blockers, automation opportunities, and agency-ready pitch angles.

This Actor is built for web agencies, SEO consultants, RevOps consultants, automation agencies, and freelancers who need a fast first-pass audit before prospecting or client discovery calls.

It crawls a homepage plus high-signal same-domain pages such as contact, pricing, services, about, customers, and booking pages. It returns one dataset item per website with an opportunity score, grade, issues, strengths, top fixes, automation opportunities, a pitch angle, optional outreach email, and a Markdown audit.

Typical workflow: run 5-100 prospect URLs, export the dataset to a CRM or Google Sheet, sort by opportunity score, and use the Markdown audit as sales-call preparation.

Best use cases

• Find concrete website improvement opportunities before an agency sales call.
• Score prospect websites for lead generation and conversion potential.
• Generate quick audit notes for outbound emails.
• Identify missing analytics, lead capture, trust proof, chat, and automation signals.
• Feed structured website-audit data into CRMs, Google Sheets, Airtable, Make, Zapier, n8n, or AI agents.

Input

{
  "startUrls": [
    "https://www.apify.com",
    "https://example.com"
  ],
  "auditGoal": "lead-generation",
  "targetIndustry": "B2B services",
  "maxPagesPerSite": 3,
  "includePitchEmail": true,
  "includeRawSignals": false
}

Output

Each result is pushed to the default dataset:

{
  "url": "https://example.com/",
  "status": "ok",
  "auditGoal": "lead-generation",
  "targetIndustry": "B2B services",
  "companyName": "Example Studio",
  "opportunityScore": 82,
  "grade": "B",
  "primaryOpportunity": "Lead capture path is weak or missing",
  "issues": ["No visible contact form or booking path found"],
  "strengths": ["Primary call to action is visible"],
  "topFixes": ["Add a low-friction lead capture path: short form, booking link, or quote request"],
  "automationOpportunities": ["Lead capture workflow: form or booking intake routed to CRM and email follow-up"],
  "agencyPitchAngle": "Example Studio already has enough public website signal to start a useful audit conversation...",
  "pitchEmail": {
    "subject": "Example Studio website - quick opportunity",
    "body": "Hi,\n\nI reviewed Example Studio's public website..."
  },
  "auditMarkdown": "# Example Studio - Website Opportunity Audit\n\n...",
  "confidence": 0.68,
  "pagesAnalyzed": ["https://example.com/", "https://example.com/contact"],
  "contacts": {
    "emails": [],
    "socialLinks": []
  }
}

What it checks

• Primary CTA visibility
• Contact form or booking path
• Public email or phone signal
• Analytics and conversion measurement
• Chat or marketing automation signal
• Trust, legal, customer, or proof content
• Structured data signal
• Thin content and noindex signals

Pricing

This Actor is designed for pay-per-event pricing. One charged event equals one website opportunity audit written to the default dataset.

The primary event is Website audit.

Tips for better results

• Use canonical homepage URLs.
• Set maxPagesPerSite to 3-5 for quick prospect audits.
• Increase maxPagesPerSite when auditing larger websites.
• Use a specific targetIndustry to make recommendations and pitch language more relevant.
• Review pitch emails before sending. They are meant as editable starting points.
• Works well with Google Sheets, Airtable, n8n, Make, Zapier, CRMs, and AI-agent workflows.

Search keywords

Website audit API, prospect website audit, lead capture audit, agency prospect research, conversion audit, website automation audit, CRM enrichment.

Limitations

• This Actor uses public website signals only.
• JavaScript-heavy websites may expose limited static HTML without browser rendering.
• Audit scores are deterministic heuristics, not a full UX, SEO, or legal review.
• This Actor should not be used for spam. It is designed for legitimate sales preparation, website auditing, and agency workflows.