Website Intelligence Agent

Turn company websites into structured B2B research briefs for sales prospecting, market research, and lightweight due diligence.

This Actor is built for sales teams, RevOps teams, market researchers, consultants, and AI-agent builders who need structured company intelligence from public website URLs.

It crawls a homepage plus high-signal same-domain pages such as pricing, about, customers, solutions, careers, and contact pages. It returns one dataset item per company with a concise business summary, target-customer signals, sales triggers, risk flags, contacts, and a recommended outreach angle.

Typical workflow: run 10-100 company URLs, export the dataset to a CRM or Google Sheet, and use the structured fields for account research, segmentation, enrichment, or AI-agent context.

Best use cases

• Build sales briefs before outbound calls.
• Monitor competitor or partner websites.
• Enrich CRM records with public website signals.
• Create research datasets for agencies, consultants, and B2B SaaS teams.
• Feed structured company intelligence into AI agents, n8n, Make, Zapier, Airtable, or Google Sheets.

Input

{
  "startUrls": [
    "https://www.apify.com",
    "https://example.com"
  ],
  "maxPagesPerSite": 3,
  "analysisMode": "heuristic",
  "openAiModel": "gpt-4.1-mini",
  "includeRawSignals": false
}

Output

Each result is pushed to the default dataset:

{
  "url": "https://example.com/",
  "status": "ok",
  "companyName": "Example AI Platform",
  "oneLineSummary": "AI automation platform for enterprise teams.",
  "businessModel": "Software / SaaS",
  "targetCustomers": ["B2B companies", "Software teams"],
  "salesTriggers": ["Public pricing page found", "Hiring signal detected"],
  "riskFlags": ["No public email found"],
  "recommendedOutreachAngle": "Lead with measurable conversion, pricing-page clarity, or competitor positioning improvements.",
  "confidence": 0.71,
  "pagesAnalyzed": ["https://example.com/", "https://example.com/pricing"],
  "contacts": {
    "emails": [],
    "socialLinks": []
  }
}

Analysis modes

Heuristic

Cheapest mode. Uses deterministic extraction and signal scoring. This is suitable for high-volume runs, CRM enrichment, and workflows where predictable cost matters.

AI assisted

Uses an OpenAI-compatible chat completion call when OPENAI_API_KEY is configured as an Actor secret. If the key is missing or the API returns an error, the Actor falls back to the heuristic result and includes an aiError field when relevant.

Pricing

This Actor uses pay-per-event pricing. One charged event equals one company brief written to the default dataset.

The primary event is Company brief.

Tips for better results

• Use canonical company homepage URLs.
• Set maxPagesPerSite to 3-5 for fast enrichment runs.
• Increase maxPagesPerSite when researching complex enterprise websites.
• Use heuristic mode for predictable cost and high-volume runs.
• Use AI assisted mode only when you have configured an API key and want more nuanced summaries.
• Works well with Google Sheets, Airtable, n8n, Make, Zapier, CRMs, and AI-agent workflows.

Search keywords

Website intelligence, company intelligence from website URLs, B2B website research, CRM enrichment, sales triggers, account research API, AI agent company research.

Limitations

• Some websites block automated fetches and may return 403 or 429.
• JavaScript-heavy websites may expose limited text without browser rendering.
• AI assisted mode adds LLM cost and needs an API key.
• This Actor should not be used for spam. It is designed for research and legitimate B2B workflows.