GEO Site Audit — AI Readiness Checker

GEO Site Audit scans your website and tells you exactly why AI assistants like ChatGPT, Perplexity, and Claude may be ignoring it. In under 30 seconds, get an AI readiness score (0–100) across 8 technical checks — from robots.txt to Schema.org — with a prioritized action plan to fix every issue.

No API key required. Paste your URL and click Start.

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What can GEO Site Audit check on your website?

• 🤖 AI bot access — Are GPTBot, ClaudeBot, PerplexityBot, and Google-Extended allowed in your robots.txt?
• 📄 llms.txt — Does your /llms.txt exist? It's the new robots.txt for LLMs.
• 🗺️ Sitemap — Is there a valid sitemap.xml for AI crawlers to discover your pages?
• 🏷️ Schema.org / JSON-LD — Do you have structured data types like Organization, FAQ, HowTo?
• 🚫 Meta AI tags — Are noai or noimageai directives silently blocking AI systems?
• 📝 Content extractability — Is your content server-rendered (SSR), or is it locked behind JavaScript that AI crawlers can't execute?
• 🔒 HTTPS + HSTS — Is your site trusted and secure?
• ⚡ TTFB — Does your server respond fast enough? AI crawlers time out slow servers.

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What data does GEO Site Audit extract?

Field	Description
overall_score	AI readiness score 0–100
grade	Letter grade A–F
robots_txt.blocked_bots	List of blocked AI bots
llms_txt.status	ok / missing
schema_org.types_found	Schema types detected (Organization, FAQ...)
content_extractability.text_length	Extractable characters
ttfb_ms	Time to first byte in milliseconds
recommendations	Prioritized action list with fix instructions

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How to check if your site is ready for AI crawlers

1. Create a free Apify account — no credit card required
2. Open GEO Site Audit in Apify Store
3. Enter your website URL (e.g. https://example.com)
4. Click Start — the audit runs in under 30 seconds
5. Review your score and recommendations — each issue comes with a specific fix
6. Download your audit report in JSON or CSV

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How much does GEO Site Audit cost?

$0.01 per page audited.

Pages audited	Cost
1 page	$0.01
10 pages	$0.10
100 pages	$1.00

The cheapest actor in the GEO Suite. Run it first — technical blockers prevent all other GEO efforts from working.

Costs are charged via Apify Pay-Per-Event. You only pay for what you use. No monthly subscription.

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Input

Parameter	Type	Required	Default	Description
url	string	✅	—	Full URL to audit (e.g. https://example.com)
maxPages	integer	❌	1	Number of pages to audit

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Output example

{
  "_type": "geo_site_audit",
  "url": "https://example.com",
  "overall_score": 76,
  "grade": "B",
  "checks": {
    "robots_txt": {
      "score": 100,
      "status": "ok",
      "details": "All major AI bots are allowed",
      "allowed_bots": ["GPTBot", "ClaudeBot", "PerplexityBot", "Google-Extended"]
    },
    "llms_txt": {
      "score": 0,
      "status": "missing",
      "recommendation": "Create /llms.txt with a Markdown summary of your site. See llmstxt.org for the format."
    },
    "schema_org": {
      "score": 60,
      "types_found": ["Organization", "WebSite"],
      "types_missing": ["FAQ", "HowTo", "Article"],
      "recommendation": "Add FAQ schema markup to your key landing pages."
    },
    "content_extractability": {
      "score": 80,
      "text_length": 3240,
      "text_html_ratio": 0.18,
      "h1_count": 1,
      "h2_count": 6
    },
    "ttfb_ms": 420
  },
  "recommendations": [
    { "priority": 1, "check": "llms_txt", "action": "Create /llms.txt summarizing your site for AI." },
    { "priority": 2, "check": "schema_org", "action": "Add FAQ and HowTo JSON-LD to your top pages." }
  ]
}

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Use GEO Site Audit via API

With Apify's API, you can trigger audits programmatically, integrate into your CI/CD pipeline, or schedule weekly checks.

Python:

import requests

run = requests.post(
    "https://api.apify.com/v2/acts/dltik~geo-site-audit/runs",
    headers={"Authorization": "Bearer YOUR_APIFY_TOKEN"},
    json={"url": "https://example.com"}
).json()

print(run["data"]["id"])  # run ID to fetch results

curl:

curl -X POST "https://api.apify.com/v2/acts/dltik~geo-site-audit/runs" \
  -H "Authorization: Bearer YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"url": "https://example.com"}'

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Schedule weekly AI readiness checks

Use Apify Schedules to automatically audit your site every week and get notified if your score drops. Connect to Slack, Zapier, or Make via webhooks to trigger alerts when issues are detected.

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FAQ

Is this legal? Yes. GEO Site Audit only reads publicly accessible files (robots.txt, sitemap.xml, homepage HTML). No login, no credentials, no rate limiting issues.

My score is 76 but I still don't appear in ChatGPT. Why? Technical readiness is a prerequisite, not a guarantee. A score of 76 means AI crawlers can access your site — but content quality, authority, and brand mentions also determine if AI models reference you. Use GEO Visibility Score to measure actual AI mention rates.

What is llms.txt and why does it matter? /llms.txt is an emerging standard (similar to robots.txt) that gives AI systems a structured Markdown summary of your site. Perplexity and other AI crawlers are starting to prioritize sites that have it.

I got an error for my URL. What should I check? Make sure the URL starts with https:// and your site is publicly accessible. If behind a login or firewall, the audit cannot run.

Can I audit competitor sites? Yes — the audit only uses public data. Auditing competitors gives you a benchmark to compare your AI readiness score against theirs.

I need help or a custom solution. Open an issue on the Issues tab or contact us through Apify. We offer custom GEO auditing solutions for agencies.

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Complete your GEO analysis with the full suite

Actor	What it does	Start with this if...
✅ GEO Site Audit	Technical AI readiness score	Always start here
📊 GEO Visibility Score	GEO Score, mention rate, citation rate	You want your baseline AI visibility
⚔️ GEO Competitor Research	Share of Voice vs competitors	You know which competitors to track
🔍 GEO Prompt Research	AI keyword research & prompt scoring	You want to find new AI ranking opportunities
💬 GEO Brand Sentiment	How AI models describe your brand	You want to understand AI brand perception