GEO Visibility Score — AI Brand Monitoring

GEO Visibility Score measures how often your brand appears in ChatGPT, Claude, Gemini, and Perplexity responses — and computes a single GEO Score (0–100) you can track over time. Get mention rate, citation rate, Share of Voice vs competitors, gap analysis, and 5 actionable recommendations to improve your AI visibility.

The AI equivalent of Google Search Console, for generative engines.

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What can GEO Visibility Score measure about your brand?

• 📈 GEO Score (0–100) — a single composite score combining mention rate, citation rate, position quality, and platform coverage
• 🗣️ Mention rate — % of AI responses that mention your brand
• 🔗 Citation rate — % of responses that cite your domain as a source
• 📡 Platform coverage — which AI platforms mention you (GPT-4o, Claude, Gemini, Perplexity)
• ⚔️ Share of Voice — how your mention rate compares to competitors across the same prompts
• 🕳️ Gap analysis — exact prompts where competitors appear but you don't
• 💡 Recommendations — 5 specific actions tailored to your gaps (content to create, pages to build, citations to earn)

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What data does GEO Visibility Score extract?

Field	Description
geo_score	Composite AI visibility score 0–100
mention_rate	% of prompts where your brand was mentioned
citation_rate	% of prompts where your domain was cited
platform_coverage	% of LLMs that mentioned your brand at least once
share_of_voice	Mention % per brand across all prompts
gaps	Prompts where competitors appeared but you didn't
recommendations	5 AI-generated action items to improve your score
llms_tested	Which models were queried

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How to measure your AI brand visibility

1. Create a free Apify account
2. Open GEO Visibility Score in Apify Store
3. Enter your brand name, domain, and keywords (e.g. Notion, notion.so, ["project management", "team wiki"])
4. Add your OpenRouter API key (get one free at openrouter.ai/keys)
5. Click Start — typical run takes 1–3 minutes
6. Download your GEO report in JSON, CSV, or Excel

Schedule weekly runs to track your score over time as you publish new content.

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How much does it cost to measure AI brand visibility?

$0.05 per prompt analyzed via Apify Pay-Per-Event. Plus your own OpenRouter API usage (typically $0.001–0.005 per prompt).

Run size	Prompts analyzed	Apify cost	OpenRouter cost
Quick test (1 keyword, 3 prompts, 3 LLMs)	9	~$0.45	~$0.01
Standard (3 keywords, 5 prompts, 3 LLMs)	45	~$2.25	~$0.05
Full audit (10 keywords, 5 prompts, 4 LLMs)	200	~$10.00	~$0.20

Apify costs are charged per event. OpenRouter costs are deducted from your own API key balance. No monthly subscription for either.

Tip: Set promptsPerKeyword: 3 and use 2–3 keywords for a $1 test run.

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Input

Parameter	Type	Required	Default	Description
brand	string	✅	—	Your brand name (e.g. Notion)
domain	string	✅	—	Your domain without https:// (e.g. notion.so)
keywords	array	✅	—	Keywords to analyze (e.g. ["project management", "team wiki"])
competitors	array	❌	[]	Competitor brands for Share of Voice
brandAliases	array	❌	[]	Alternate names / abbreviations for your brand
promptsPerKeyword	integer	❌	5	Prompts generated per keyword (1–20)
includePerplexity	boolean	❌	true	Include Perplexity in the analysis
country	string	❌	US	Country context for prompts
language	string	❌	en	Language for generated prompts
openrouterApiKey	string	❌	env var	Your OpenRouter API key
perplexityApiKey	string	❌	env var	Your Perplexity API key

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Output example

{
  "_type": "geo_visibility_report",
  "brand": "Notion",
  "domain": "notion.so",
  "date": "2026-03-28T14:30:00Z",
  "geo_score": 72,
  "mention_rate": 68.5,
  "citation_rate": 22.0,
  "platform_coverage": 100.0,
  "llms_tested": ["openai/gpt-4o-mini", "anthropic/claude-haiku-4.5", "google/gemini-2.0-flash-001"],
  "share_of_voice": {
    "Notion": 48.2,
    "Asana": 31.5,
    "Trello": 20.3
  },
  "gaps": [
    {
      "prompt": "Best project management tool for remote teams",
      "llm": "gpt-4o-mini",
      "competitors_present": ["Asana", "Monday.com"],
      "brand_mentioned": false
    }
  ],
  "recommendations": [
    "Create a dedicated page comparing Notion vs Asana for remote teams — it's a common AI prompt where you're currently absent.",
    "Add /llms.txt to notion.so with a Markdown summary of key use cases.",
    "Earn citations in at least 3 SaaS review publications (G2, Capterra, Product Hunt) to improve citation rate.",
    "Publish a comprehensive FAQ page targeting 'project management for remote teams' with Schema.org FAQ markup.",
    "Ensure GPTBot and ClaudeBot are allowed in robots.txt and not rate-limited."
  ]
}

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Use GEO Visibility Score via API

Track your GEO Score programmatically, integrate with your analytics dashboard, or trigger runs from CI/CD after publishing new content.

Python:

import requests, time

token = "YOUR_APIFY_TOKEN"

# Start a run
run = requests.post(
    "https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs",
    headers={"Authorization": f"Bearer {token}"},
    json={
        "brand": "Notion",
        "domain": "notion.so",
        "keywords": ["project management", "team wiki"],
        "openrouterApiKey": "YOUR_OPENROUTER_KEY"
    }
).json()

run_id = run["data"]["id"]

# Wait and fetch results
time.sleep(90)
results = requests.get(
    f"https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs/{run_id}/dataset/items",
    headers={"Authorization": f"Bearer {token}"}
).json()

print(f"GEO Score: {results[0]['geo_score']}/100")

curl:

curl -X POST "https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs" \
  -H "Authorization: Bearer YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "brand": "Notion",
    "domain": "notion.so",
    "keywords": ["project management"],
    "openrouterApiKey": "YOUR_OPENROUTER_KEY"
  }'

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Schedule weekly GEO Score monitoring

Use Apify Schedules to run GEO Visibility Score every Monday and track your score trend over time. Connect to Google Sheets, Slack, or Zapier via webhooks to get weekly reports automatically.

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FAQ

What is a GEO Score? GEO Score is a composite metric (0–100) that combines brand mention rate, domain citation rate, position quality (how prominently you're mentioned), and platform coverage (how many AI models mention you). 70+ is good, 50–69 needs work, below 50 means you're nearly invisible to AI.

How is this different from Semrush AI Visibility? Semrush AI Visibility costs $99+/month and only tracks a fixed set of queries. GEO Visibility Score runs on your own keywords, uses your own API keys, costs a few dollars per run, and gives you full raw data. You can also schedule it as often as you like.

Which LLMs do you query? By default: GPT-4o Mini (OpenAI), Claude Haiku (Anthropic), and Gemini Flash (Google). Optionally: Perplexity. All accessed via OpenRouter with your own API key.

I have a high GEO Score but no Perplexity citations. Why? Perplexity citations depend on whether your domain is indexed by Bing (which Perplexity uses). Check your Bing Webmaster Tools, and ensure PerplexityBot is allowed in robots.txt. You can use GEO Site Audit to verify bot access.

My brand name has multiple words or special characters. What should I enter? Enter the brand name exactly as it appears in writing (e.g. Monday.com, HubSpot). Use brandAliases for abbreviations or alternate spellings (e.g. ["monday", "monday dot com"]).

Can I run this for multiple brands at once? Start one run per brand. With Apify's API you can trigger them in parallel and aggregate results in your own dashboard.

I need a custom integration or white-label report. Open an issue on the Issues tab or contact us through Apify.

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Complete your GEO analysis with the full suite

Actor	What it does	Start with this if...
✅ GEO Site Audit	Technical AI readiness score	Always start here
📊 GEO Visibility Score	GEO Score, mention rate, citation rate	You want your baseline AI visibility
⚔️ GEO Competitor Research	Share of Voice vs competitors	You know which competitors to track
🔍 GEO Prompt Research	AI keyword research & prompt scoring	You want to find new AI ranking opportunities
💬 GEO Brand Sentiment	How AI models describe your brand	You want to understand AI brand perception