Instagram profile engagement analytics

🚀 Instagram Profile Engagement Analytics

This Actor helps you benchmark Instagram creators and profiles using simple, repeatable engagement KPIs—without needing Instagram Insights.

It:

• Takes one or more Instagram profile URLs (full link), usernames, or @username
• Fetches the follower count using a lightweight HTML request (no heavy browser)
• Loads the most recent N posts (configurable) from the public timeline feed
• Computes engagement performance metrics
• Outputs one dataset row per profile with KPIs you can paste into spreadsheets, dashboards, or reporting tools

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🎯 Goal

If you’re selecting creators for outreach, sponsorships, or campaigns, you need more than follower count. You need performance.

This Actor gives you industry-style metrics like:

• Engagement Rate (ER)
• Engagement Velocity (per day)
• Engagement consistency
• Posting frequency
• Content mix (Reels vs Carousel vs Images)
• Caption/hashtag/mentions signals
• Links to the most engaging post

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⭐ Key Features

• Multi-profile input in one run (array of profiles)
• Adjustable sample size: analyze postsToAnalyze per profile
• Lightweight follower parsing from profile HTML
• Timeline scraping using public endpoints (GraphQL feed pagination)
• Clear, dataset-ready output (one row per profile)
• PPE-ready charging model (charge per analyzed post event)

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⚙️ Input Parameters

Parameter	Type	Required	Default	What it does
profiles	array of strings	Yes	—	Instagram profiles to analyze. Accepts full URL, username, or @username.
postsToAnalyze	integer	No	30	How many recent timeline posts to load and use for metric calculations per profile.
postTypeFilter	string	No	all	Limit which post types count toward the sample. Options: all, feed, clips, carousel_container.
skipPinnedPosts	boolean	No	true	If true, pinned posts are excluded from the analyzed sample.
dateFilter	string	No	(empty)	Only include posts newer than a given date. Examples: 2026-01-01 or 90 days.
proxyConfiguration	object	No	residential Apify proxy	Proxy settings for reaching Instagram endpoints reliably.

Examples (what to put in profiles)

• therock
• @nasa
• https://www.instagram.com/leomessi/

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📊 Output Data Format

The Actor outputs a dataset where each item represents one analyzed profile.

The “overview” table includes these end-user friendly columns:

• profile_username
• profile_url
• followers_count
• total_posts_analyzed
• average_engagement_rate_pct
• avg_engagement_velocity_per_day
• like_to_comment_ratio
• posting_frequency_posts_per_week
• top_post_lift
• engagement_consistency_score
• content_mix_ratio_counts
• content_mix_clips_pct
• content_mix_carousel_pct
• content_mix_image_pct
• avg_caption_length_chars
• avg_hashtags_per_post
• comment_rate_pct
• total_mentions_in_captions
• avg_mentions_per_post
• most_engaged_post_link
• date_span_days
• oldest_post_at
• newest_post_at
• analyzed_at
• note

Other fields may exist in the raw item for advanced use (example: most-viral post id, reel cross-platform fields).

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🧾 Metrics Explained (with formulas)

All metrics use the analyzed post sample you requested via postsToAnalyze (and any filters you set).

1) Average Engagement Rate (ER)

Formula

• avg( (likes + comments) / followers × 100 )

Meaning

• Normalizes engagement by audience size so you can compare any account size.

2) Engagement Velocity (per day)

Formula

• avg( (likes + comments) / max(1, post_age_days) )

Meaning

• How fast engagement is accumulating relative to post age.

3) Like-to-Comment Ratio

Formula

• total_likes / total_comments

Meaning

• Depth vs “passive” engagement signal.

4) Posting Frequency (posts/week)

Formula

• (post_count / date_span_days) × 7

Meaning

• Content velocity you can correlate with ER.

5) Top Post Lift

Formula

• max(post_likes) / avg(post_likes)

Meaning

• How strongly the best post outperforms the average.

6) Engagement Consistency Score

Formula

• 1 - (std_dev(ER_per_post) / avg_ER)
• clipped to [0, 1]

Meaning

• High score = predictable audience response (more brand-safe).

7) Cross-Platform Amplification Rate (Reels only)

Formula

• total_fb_likes / total_ig_likes × 100

Meaning

• Only computed when Facebook like info exists for qualifying reels.

8) Content Mix Ratio

Formula

• count(clips) : count(carousel) : count(image)

Meaning

• Helps you see whether the profile is strategy-driven around Reels vs other formats.

9) Average Caption Length (characters)

Formula

• sum(len(caption_text)) / post_count

Meaning

• Caption style fingerprint.

10) Hashtag Usage (count per post)

Formula

• sum(hashtags_per_post) / post_count

Meaning

• A practical proxy for discoverability strategy.

11) Comment Rate

Formula

• comments / followers × 100

12) Mention Count

Formula

• count(@\w+ in captions)

Meaning

• Collaboration signal.

13) Total Posts Analyzed

• total_posts_analyzed

14) Most Engaged Post

• The post with maximum (likes + comments)
• Provided as a direct link in most_engaged_post_link

15) Most Viral Post

• The post with maximum view_count (if view data exists)

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🧠 Notes That Matter (real-world expectations)

• Results quality depends heavily on sample size (postsToAnalyze).
• If follower count can’t be parsed, ER-based metrics may be null.
• Instagram public endpoints may occasionally block or return partial data; you’ll see a note field when that happens.
• If you filter by dateFilter, you may end up with fewer posts than requested.

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💡 How to Control Cost (and PPE Pricing)

This Actor supports Pay-Per-Event (PPE) charging.

What is charged?

• 1 PPE event per analyzed post per profile
• The event name is typically post

How the Actor controls charging

• It computes an effective postsToAnalyze cap based on your remaining PPE budget.
• If the PPE budget runs out, the Actor will:
  • stop processing additional profiles early, or
  • produce partial rows (with a note explaining the cap)

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❓ FAQ

Q: What should I set for postsToAnalyze?

• Start with 100 for quick comparisons.
• Use 500–1000 for more stable ER consistency and posting frequency signals.

Q: Why are some ER fields null?

• If follower count wasn’t successfully parsed from profile HTML or if Instagram returned incomplete data.

Q: Why does the Actor stop early sometimes?

• With PPE enabled, budget limits can stop additional analyzed posts to prevent exceeding your max spend.

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