📊 DailyBrief AI IG — Automated Instagram Intelligence for Creators & Brands

Your personal Instagram strategist that runs every morning. DailyBrief AI IG scrapes your profile, your competitors, and trending content — then synthesizes everything into an actionable daily intelligence brief with post recommendations, captions, hashtags, and one strategic move.

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🚀 What It Does

DailyBrief AI IG wakes up each morning, crawls Instagram to gather intelligence, and delivers a complete brief covering:

• Yesterday's Performance — estimated follower growth, engagement rate, top post
• Competitor Activity — what your rivals posted and how it performed
• What's Trending Today — 3 trending topics in your niche
• What to Post Today — a detailed content recommendation
• Caption Ready to Use — a done-for-you caption template
• Hashtag Set — 20 optimized hashtags for your niche
• One Strategic Action — the single most impactful thing you can do today
• AI Daily Score — a 0-10 composite score of your Instagram health

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💼 Use Cases

Use Case	Who It's For	Value
Solo Creator Morning Routine	Influencers & content creators	Start every day with a clear Instagram plan
Agency Client Reporting	Social media agencies	Automated daily briefs for multiple clients
Brand Monitoring	E-commerce & D2C brands	Track competitors and niche trends daily
Growth Hacking	Startup marketing teams	Data-driven daily decisions, not guesswork
Community Managers	Social media managers	Save 1-2 hours of manual research daily

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📥 Input Fields

Field	Type	Default	Description
yourUsername	String	''	🎯 Your Instagram username (without @)
competitors	Array	[]	🏆 Competitor usernames to monitor (e.g. ["nike", "adidas"])
niche	String	'general'	🎨 Your content niche (e.g. "fitness", "food", "travel", "fashion")
goals	String	'grow followers and engagement'	🎯 Your current Instagram goals
briefFormat	String	'detailed'	📋 Output verbosity: "short" or "detailed"

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📤 Output Fields

Field	Type	Description
url	String	Instagram profile URL scraped
scrapedAt	String	ISO 8601 timestamp of scrape
actorVersion	String	Actor version (semver)
aiInsight	String	AI-computed one-sentence strategic insight
aiScore	Number	Data quality/relevance score (0-10)
yesterdaySummary	Object	Growth, engagement rate, top post details
topContentOpportunity	String	Best content opportunity for today
trendingToday	Array[3]	Three trending topics in your niche
competitorActivity	Array	Each competitor's latest post & engagement
todaysPostRecommendation	String	Detailed post format and timing advice
captionSuggestion	String	Ready-to-use caption template
hashtagSet	Array[20]	Optimized hashtags for your niche
oneStrategicAction	String	The #1 growth action to take today
aiDailyScore	Number	Composite Instagram health score (0-10)

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🔄 How to Run Automatically Every Morning

1. Open your actor in Apify Console
2. Go to Schedules → Create New Schedule
3. Set CRON: 0 6 * * * (runs at 6 AM UTC daily)
4. Connect it to your Apify task with your saved inputs
5. Optionally connect the output to Slack, email, or Google Sheets via Apify integrations

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📊 Example Output

{
  "url": "https://www.instagram.com/yourhandle/",
  "scrapedAt": "2025-01-15T06:01:23.441Z",
  "actorVersion": "0.1.0",
  "aiInsight": "Based on yesterday's top post and 2 competitor(s) active in the fitness niche, the strongest opportunity today is to capitalize on the trending topic: Morning mobility routines.",
  "aiScore": 8,
  "yesterdaySummary": {
    "estimatedFollowerGrowth": "~34 new followers estimated",
    "avgEngagementRate": "3.42%",
    "topPost": {
      "url": "https://www.instagram.com/p/abc123/",
      "likesEstimate": "1,204",
      "caption": "5 AM workout — no excuses 💪"
    },
    "postsCount": 9
  },
  "topContentOpportunity": "Create educational content around 'Morning mobility routines' — this topic is gaining traction in the fitness niche.",
  "trendingToday": [
    "Morning mobility routines",
    "High-protein meal prep",
    "HIIT vs steady-state cardio"
  ],
  "competitorActivity": [
    {
      "username": "competitor1",
      "recentPost": "Their latest Reel about gym motivation",
      "engagementHint": "Top post has ~8,400 interactions"
    }
  ],
  "todaysPostRecommendation": "Today, create a 15-30 second Reel focused on 'Morning mobility routines' in your fitness niche...",
  "captionSuggestion": "🔥 The fitness tip nobody talks about (but everyone needs): [Your insight here]. Save this post before it gets buried! | @yourhandle",
  "hashtagSet": ["#fitness","#workout","#gym","#fitnessmotivation","#health","#fitlife","#training","#bodybuilding","#exercise","#personaltrainer","#healthylifestyle","#fitfam","#motivation","#gains","#cardio","#strengthtraining","#fitnessgoals","#lift","#sweat","#active"],
  "oneStrategicAction": "Engage with the top 10 posts under your competitor's latest hashtag by leaving a thoughtful comment within 30 minutes of their posting time.",
  "aiDailyScore": 9
}

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⚙️ Technical Details

• Crawler: Playwright (headless Chrome) — handles Instagram's JavaScript-heavy rendering
• Rate limiting: 800–2000ms random delays between requests
• Retry logic: Up to 3 retries per failed request
• Proxy support: Automatically uses Apify residential proxies when available
• Pagination: Scrolls pages to reveal lazy-loaded content, enqueues discovered post/explore links
• Validation: Every output record validated with Zod before storage

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💰 Pricing

This actor uses Apify platform compute units.

Profile count	Est. compute units	Est. cost
1 profile + 2 competitors	~0.5 CU	~$0.01
1 profile + 5 competitors	~1.0 CU	~$0.03
Daily schedule (30 days)	~30 CU	~$0.90/month

Costs vary based on Instagram response times and proxy usage.

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⚠️ Important Notes

• Instagram requires login to view full engagement stats. Public data (follower counts visible in titles/meta, post thumbnails, hashtags) is scraped. For deeper analytics, combine with Instagram's official API.
• Always respect Instagram's Terms of Service and use responsibly.
• Using Apify residential proxies significantly improves success rates on Instagram.

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🤝 Support

Found a bug or have a feature request? Open an issue on the actor's GitHub repository or contact us through Apify Console.