Website Sales Opportunity Brief

Turn a business website into an evidence-backed brief your agency can review with a prospect or client. Get prioritized fixes, exact source URLs, public contact observations and a printable HTML report, plus structured JSON for your CRM or AI workflow.

Designed for web agencies, freelance developers and account managers preparing a scoped improvement proposal. No AI API key, browser setup or external paid data provider is required.

What you receive

• One report per usable website, covering up to 10 pages and 20 internal link destinations.
• Findings grouped by issue across pages, with evidence and a specific next action.
• Service categories such as conversion path repair, HTTPS implementation, mobile layout review, content structure and accessibility remediation.
• Public mailto: and tel: observations, booking links and contact-form counts.
• A clean HTML report: open reportUrl, then print or save as PDF in your browser.
• Explicit coverage and unknowns. A blocked or unreachable site is never labeled a bad lead.

The Actor does not discover businesses by location. Supply your own website list or URLs from another Actor. It does not send outreach or submit contact forms.

Quick start

{
  "websites": ["https://example.com"],
  "maxPages": 6,
  "maxLinks": 12,
  "reportLabel": "Website opportunity brief"
}

1. Replace the example with public websites relevant to your work.
2. Set a maximum run charge in Apify and start the Actor.
3. Open Opportunity briefs in the output. Follow Open report for the client-readable version.
4. Use Evidence and actions for implementation work and Coverage and unknowns to see what was not established.

example.com is a technical demonstration, not a customer endorsement or a real sales lead.

Checks and interpretation

Check	Evidence	Interpretation
Missing internal destination	HTTP 404 or 410 on a checked internal link	Candidate for link repair; verify before outreach
HTTP page	Final URL uses HTTP	Candidate for HTTPS implementation
Missing title or description	No non-empty tag in fetched HTML	Search-presentation review, not a ranking prediction
Missing mobile viewport	No non-empty viewport declaration	Inspect in a real mobile browser before claiming a layout defect
Images without alt attributes	Count of img elements without alt	Static accessibility observation; empty decorative alt is accepted
Missing main heading	No non-empty H1 in fetched HTML	Content/template review
Noindex or none directive	HTML or response-header directive	Review item: this may be intentional

No arbitrary “lead quality” or “lost revenue” score is assigned. A missing WhatsApp link, booking provider or contact method is not proof that the business wants to buy one.

Inputs

Field	Default	Limits
websites	Required	1–10 public HTTP(S) URLs; exact duplicates are removed
maxPages	6	1–10, including homepage; additional pages come from homepage links
maxLinks	12	0–20 same-origin destinations; contact/service links are prioritized
reportLabel	Website opportunity brief	Up to 80 characters

Queries are not followed during link discovery. Homepage redirects may change the audited origin; subsequent navigation stays on that origin. Inputs with credentials, nonstandard ports, private/reserved IP addresses or unsupported schemes are rejected.

Outputs

The default dataset contains one usable report per website: website, finalUrl, createdAt, status, pagesAudited, linksChecked, findingCount, priorityCounts, summary, findings, recommendedServices, contacts, observedFeatures, pages, linkChecks, unavailable, coverage, reportUrl and reportKey.

Each finding includes priority, service, recommendation and an evidence array of source URLs and observations. complete describes completion of the bounded checks, not a guarantee of whole-site coverage or correctness. partial means useful evidence was obtained but some checks were unavailable.

Key-value records:

• brief-<hash>.html: printable report per usable website.
• RUN-SUMMARY: delivered count, prior results, budget stop and unavailable targets.
• UNAVAILABLE: websites without usable reports, including reasons. These are not paid dataset rows.

Apify storage retention applies. Download important reports before they expire.

Pricing

Launch pricing is $3 per delivered website brief, using the website-brief pay-per-event event, plus $0.00005 per Actor start at the supported memory sizes. Platform usage is included; there is no separate dataset-item charge. The Pricing tab is authoritative.

A report covers the selected page/link caps. A partial report is billable when at least one page has usable static HTML and the report is saved. A usable report with no findings is still a completed report. Unavailable websites, robots refusals, bot challenges and invalid input do not trigger a report event. The code checks the remaining event budget before each website and stops at the cap. The minimum run spending limit is $3.01. This is a spending cap, not a minimum charge: an unavailable site triggers no report event, but the startup event still applies.

Report-event examples: 1 report = $3; 5 reports = $15; 10 reports = $30. No paid enrichment API is used.

Limits

This MVP reads static HTML. It does not render JavaScript, measure Core Web Vitals, test mobile layout visually, execute a booking, validate a contact form or certify accessibility/legal compliance. Thin HTML shells and recognizable challenge pages are recorded as unavailable. Some partially rendered pages may still contain incomplete HTML; verify findings in a normal browser.

HTTP 401/403/429, server errors and network failures stay unknown. Only observed 404/410 internal destinations are reported as missing. The Actor respects robots.txt, keeps requests sequential, bounds each site to 80 requests / approximately 150 seconds, caps response bodies at 2 MiB, and rejects private network targets at every redirect. It does not bypass access controls.

All findings require human review before a proposal. Website weaknesses do not establish willingness to purchase, lost sales, or a specific project budget.

API and AI agents

Run through Apify's API or the official client. After public publication, discover it through the Apify MCP server by its Actor name elfajad/website-sales-opportunity-brief. Input, output and dataset schemas are included so tools can inspect the result structure.

import { ApifyClient } from 'apify-client';
const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('elfajad/website-sales-opportunity-brief').call({
  websites: ['https://example.com'], maxPages: 6, maxLinks: 12
}, { maxTotalChargeUsd: 3.01 });
const { items } = await client.dataset(run.defaultDatasetId).listItems();

Development and support

Node.js 22+, Apify SDK (Apache-2.0), Cheerio (MIT), ipaddr.js (MIT), robots-parser (MIT). Dependencies are pinned in package-lock.json. No VPS is needed.

npm ci
npm test
npm run sample -- https://example.com

Use the Actor's Issues tab for reproducible problems. Include the run ID and the observed issue, without secrets or private data.