SMB Sales Intelligence MCP for AI SDRs

B2B sales playbook frameworks for AI agents.

10 callable tools: discovery scripts, objection handlers, follow-up sequences, 7 closing styles, 3-option pricing, EMEA intelligence, qualification scoring, deal-stage progression.

By Elisabeth Hitz — 10+ years B2B enterprise sales experience across ad-tech, media, finance, advertising, and SaaS. Five consecutive years overshooting quota.

Disclaimer. Frameworks for educational and operational guidance. Not legal or compliance advice. Always validate with internal stakeholders before customer deployment.

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What This Solves

Your AI SDR is fluent at language. The bottleneck is structured reasoning over B2B context: which objection to handle, when to expand, how to qualify, when to walk away.

This MCP gives the AI agent a callable layer of operator-grade sales playbooks, normalized into structured output every time.

Tools (10)

1. get_discovery_script — 7-question framework for any vertical
2. handle_objection — 25+ objection types with country-specific variants
3. score_qualification — BANT, MEDDIC, GPCT scoring
4. recommend_follow_up_sequence — 3-touch / 7-touch / 14-touch cadences
5. get_closing_style — Assumptive, Alternative, Urgency, Summary, Question, Sharp-Angle, Takeaway
6. generate_three_option_pricing — Anchor + plus + premium frame
7. progress_deal_stage — From discovery → close, with exit criteria
8. get_emea_country_brief — UK/IE/ES/DE/FR/NL/Norway sales nuances
9. analyze_competitor_objection — Common rival positioning frames
10. recommend_close_play — Deal-state-aware recommendation

Use Cases

• AI SDR platforms (11x, Regie, Ava, Persana, Bardeen, Alice) — give your agents structured B2B intuition
• CRM-embedded AI — call from Salesforce / HubSpot AI agents
• In-house AI ops teams building proprietary sales agents
• B2B SaaS founders training their own GTM agents

Pricing

Pay-per-event. Charged when the actor starts running. Compute units billed per Apify standard.

Integration

MCP-compatible: Claude Desktop, Cursor, Cline, Continue, VS Code Copilot Agent, custom MCP clients.

import { CallableSDR } from '@elisabethhitz/mcp-clients';
const sdr = new CallableSDR({ apifyToken: process.env.APIFY_TOKEN });
const objection = await sdr.handle_objection({ vertical: 'b2b-saas', stage: 'discovery', message: '...' });

License

MIT.

Author

Elisabeth Hitz — Swiss-American B2B sales executive based in Barcelona. 10+ years closing enterprise deals across ad-tech, media, finance, advertising, and SaaS. Five consecutive years overshooting quota. NYU graduate. Building MCP infrastructure for AI sales agents.

• elisabethhitz.com
• LinkedIn