SEO Audit Report

SEO audit for a list of URLs: each page gets a 0–100 score and a list of concrete on-page issues ranked by impact, each with the measured value.

It audits only the URLs you pass in startUrls. It does not crawl the site or follow links. To audit a whole site, pass the list of URLs (for example, from your sitemap).

What it checks

Every check below maps to a field in the output.

Check	Output field(s)
Title present, under 30 or over 60 characters	title, titleLength, issue missing-title / title-too-short / title-too-long
Meta description present, over 160 characters	metaDescription, metaDescriptionLength, issue missing-meta-description / meta-description-too-long
H1 count (none or more than one)	h1Count, h1 (first 5), issue missing-h1 / multiple-h1
Images without alt text	imagesTotal, imagesWithoutAlt, issue images-missing-alt
Canonical link	canonical, issue missing-canonical
<html lang>	lang, issue missing-lang
Meta viewport	issue missing-viewport
Open Graph title	issue missing-og-title
Word count (thin content under 300 words)	wordCount, issue thin-content
Broken links (optional, up to 40 links per page, HTTP 400+)	brokenLinks, issue broken-links
HTTP status of the page	statusCode
Score: 100 minus the weights of the issues found, min 0	score, issueCount, issues[].peso

Issues are sorted by weight, highest first. Each issue has code and detail in English, plus codigo and detalle (the original Spanish fields, kept for backward compatibility).

A URL that fails to load is reported as { "url", "error", "score": null } and the run continues.

Input

Field	Type	Required	Default	Description
startUrls	array	yes	[{"url": "https://apify.com"}]	Pages to audit, one URL per row.
checkLinks	boolean	no	false	Check up to 40 links per page with a HEAD request. Slower.

Example input (runs as is)

{
  "startUrls": [
    { "url": "https://docs.apify.com/" },
    { "url": "https://www.python.org/" }
  ],
  "checkLinks": false
}

Output

One dataset item per URL. Example from a real run on 2026-10-14 (code and detail are added in this version next to the original fields):

{
  "url": "https://docs.apify.com/",
  "statusCode": 200,
  "score": 72,
  "issueCount": 3,
  "issues": [
    {
      "codigo": "sin-meta-description",
      "detalle": "Sin meta description: Google arma el resumen por su cuenta.",
      "code": "missing-meta-description",
      "detail": "No meta description: Google writes the snippet on its own.",
      "peso": 15
    },
    {
      "codigo": "imagenes-sin-alt",
      "detalle": "2 de 22 imágenes sin texto alternativo.",
      "code": "images-missing-alt",
      "detail": "2 of 22 images have no alt text.",
      "peso": 8
    },
    {
      "codigo": "titulo-corto",
      "detalle": "19 caracteres; por debajo de 30 desaprovecha espacio.",
      "code": "title-too-short",
      "detail": "19 characters; under 30 wastes space in the search result.",
      "peso": 5
    }
  ],
  "title": "Apify Documentation",
  "titleLength": 19,
  "metaDescription": "",
  "metaDescriptionLength": 0,
  "h1Count": 1,
  "h1": [
    "Apify Documentation"
  ],
  "imagesTotal": 22,
  "imagesWithoutAlt": 2,
  "wordCount": 479,
  "canonical": "https://docs.apify.com/",
  "lang": "en",
  "brokenLinks": [],
  "checkedAt": "2026-10-14T22:32:27.732Z"
}

Pricing

Pay per event: USD 0.01 per audited page. A run that audits 10 URLs costs USD 0.10, plus Apify's small per-run start and per-dataset-item events. Pages that fail to load are not charged as audited pages.

Export results as JSON, CSV, Excel or XML, or use them via the Apify API.

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