Google Maps Lead Extractor

Advanced lead extraction from Google Maps with comprehensive business data, contact information, reviews, and 80+ additional data fields.

Features

Core Extraction

• Multi-cell area coverage - Systematic grid-based or polygon-based scraping for complete area coverage
• Contact information - Phone numbers (70-85% success) and emails (20-40% from Google, 60-80% from websites)
• Business reviews - Extract customer reviews with ratings, text, dates, and reviewer info using browser automation
• Multiple photos - Extract up to 50 photo URLs per business

Advanced Data Fields (82+ Fields)

• Amenities (82 fields) - Seating, accessibility, parking, payments, food/beverage options
• Hourly busyness (168 datapoints) - 7-day hourly traffic patterns with smart contact timing recommendations
• Price distribution - Customer spending patterns by price range with percentages
• Atmosphere - Vibe descriptors (casual, cozy, hip, upscale, etc.)
• Social media - Extract from Google profile and scrape business websites for additional links
• Lead quality scoring - Automatic scoring (0-100) and priority classification (PREMIUM/HIGH/MEDIUM/LOW)

Filtering & Export

• Filter by rating, reviews, price level, and price range
• Export to CSV or JSON
• Deduplication across search cells

Quick Start

Basic Search

{
  "keyword": "coffee shops",
  "location": "Brooklyn, NY",
  "maxResults": 50,
  "exportToCsv": true
}

Full Feature Extraction

{
  "keyword": "restaurants",
  "location": "Austin, TX",
  "maxResults": 100,
  "minRating": 4.0,
  "minReviews": 10,
  "extractContactDetails": true,
  "extractAmenities": true,
  "extractBusyness": true,
  "extractPhotos": true,
  "maxPhotos": 10,
  "extractSocialMedia": true,
  "extractWebsiteEmails": true,
  "extractReviews": true,
  "maxReviewsPerBusiness": 50,
  "calculateLeadScore": true,
  "exportToCsv": true
}

Input Parameters

Basic Search

Parameter	Required	Default	Description
keyword	Yes	-	Business type to search (e.g., "dentists", "coffee shops")
location	Yes	-	City, address, or ZIP code (e.g., "Seattle, WA", "90210")
maxResults	No	100	Maximum number of unique businesses to extract (1-10,000)

Filters

Parameter	Default	Description
minRating	0	Minimum rating (0-5.0)
minReviews	0	Minimum number of reviews
filterByPriceLevel	-	Filter by price symbols (["$", "$$", "$$$", "$$$$"])
minPrice	0	Minimum price in dollars
maxPrice	0	Maximum price in dollars

Extraction Features (All Optional)

Parameter	Default	Description
extractContactDetails	false	Extract phone and email from Google profile
extractAmenities	false	Extract 82 amenity fields
extractBusyness	false	Extract 168 hourly busyness datapoints
extractPriceDistribution	false	Extract customer spending patterns
extractAtmosphere	false	Extract atmosphere descriptors
extractPhotos	false	Extract multiple photo URLs
maxPhotos	10	Maximum photos per business (1-50)
extractSocialMedia	false	Extract social media from Google profile
extractSocialMediaFromWebsite	false	Scrape website for social media links
socialMediaPlatforms	All	Platforms to extract (facebook, instagram, twitter, linkedin, tiktok, youtube)
extractWebsiteEmails	false	Scrape business websites for email addresses
websiteTimeout	5000	Website scraping timeout in ms (1000-30000)
websiteMaxPages	3	Max pages to scrape per website (1-10)
maxEmails	5	Max emails to extract from website (1-20)
calculateLeadScore	false	Calculate lead quality score (0-100) and priority
extractReviews	false	Extract customer reviews using browser automation
maxReviewsPerBusiness	100	Max reviews per business (10-500)

Performance Settings

Parameter	Default	Description
concurrency	2	Search cells to process in parallel (1-10)
detailsConcurrency	10	Concurrent business detail extractions (1-50)

Advanced Options

Parameter	Description
customPolygon	GeoJSON Polygon/MultiPolygon for exact search boundaries
exportToCsv	Export results as CSV (saved in key-value store as 'OUTPUT')

Output Format

Complete Dataset Structure

{
  "businessName": "Acme Coffee Roasters",
  "placeId": "ChIJN1t_tDeuEmsRUsoyG83frY4",

  "address": "123 Main St, Brooklyn, NY 11201, United States",
  "street": "123 Main St",
  "city": "Brooklyn",
  "state": "NY",
  "zip": "11201",
  "country": "United States",
  "latitude": 40.6892,
  "longitude": -73.9915,

  "phone": "+17185551234",
  "website": "https://acmecoffee.com",
  "email": "info@acmecoffee.com",
  "emailSource": "google",

  "rating": 4.8,
  "reviewCount": 542,
  "category": "Coffee shop",
  "priceLevel": "$$",
  "priceRange": "$10–20",

  "googleMapsUrl": "https://www.google.com/maps/place/?q=place_id:ChIJN1t_tDeuEmsRUsoyG83frY4",
  "mainPhoto": "https://lh3.googleusercontent.com/...",

  "businessHours": {
    "Monday": "7:00 AM – 7:00 PM",
    "Tuesday": "7:00 AM – 7:00 PM",
    "Wednesday": "7:00 AM – 7:00 PM",
    "Thursday": "7:00 AM – 7:00 PM",
    "Friday": "7:00 AM – 8:00 PM",
    "Saturday": "8:00 AM – 8:00 PM",
    "Sunday": "8:00 AM – 6:00 PM"
  },

  "temporarilyClosed": false,
  "permanentlyClosed": false,

  "photos": [
    "https://lh3.googleusercontent.com/photo1...",
    "https://lh3.googleusercontent.com/photo2...",
    "https://lh3.googleusercontent.com/photo3..."
  ],

  "amenities": {
    "dineIn": true,
    "takeout": true,
    "delivery": false,
    "outdoorSeating": true,
    "wheelchairAccessible": true,
    "parking": true,
    "wifi": true,
    "creditCards": true,
    "reservations": false,
    "goodForGroups": true,
    "goodForKids": true,
    "restroom": true,
    "petFriendly": true,
    "liveMusic": false,
    "breakfast": true,
    "lunch": true,
    "dinner": false,
    "coffee": true,
    "dessert": true,
    "alcohol": false
  },
  "amenitiesSummary": {
    "total": 82,
    "available": 15,
    "categories": {
      "dining": 8,
      "accessibility": 3,
      "amenities": 4
    }
  },

  "busyness": {
    "Monday": [0, 0, 0, 0, 0, 0, 15, 35, 60, 75, 80, 70, 65, 55, 50, 60, 70, 50, 30, 20, 10, 0, 0, 0],
    "Tuesday": [0, 0, 0, 0, 0, 0, 20, 40, 65, 80, 85, 75, 70, 60, 55, 65, 75, 55, 35, 25, 15, 0, 0, 0],
    "Wednesday": [0, 0, 0, 0, 0, 0, 20, 40, 65, 80, 85, 75, 70, 60, 55, 65, 75, 55, 35, 25, 15, 0, 0, 0],
    "Thursday": [0, 0, 0, 0, 0, 0, 25, 45, 70, 85, 90, 80, 75, 65, 60, 70, 80, 60, 40, 30, 20, 0, 0, 0],
    "Friday": [0, 0, 0, 0, 0, 0, 25, 45, 70, 85, 90, 85, 80, 70, 65, 75, 90, 80, 60, 45, 30, 0, 0, 0],
    "Saturday": [0, 0, 0, 0, 0, 0, 0, 30, 60, 85, 95, 90, 85, 75, 70, 80, 90, 75, 50, 35, 20, 0, 0, 0],
    "Sunday": [0, 0, 0, 0, 0, 0, 0, 25, 55, 80, 90, 85, 80, 70, 65, 75, 70, 50, 30, 20, 10, 0, 0, 0]
  },
  "bestContactTimes": {
    "leastBusy": ["Monday 6 AM", "Tuesday 6 AM", "Sunday 6 PM"],
    "moderatelyBusy": ["Monday 10 AM", "Tuesday 3 PM"],
    "recommendation": "Best times to contact: Monday 6 AM, Tuesday 6 AM, or Sunday 6 PM (least busy)"
  },

  "priceDistribution": {
    "under10": 15,
    "10to20": 65,
    "20to30": 15,
    "over30": 5
  },
  "averagePrice": "$12–18",

  "atmosphere": ["casual", "cozy", "trendy", "hip"],

  "socialMedia": {
    "facebook": "https://facebook.com/acmecoffee",
    "instagram": "https://instagram.com/acmecoffee",
    "twitter": "https://twitter.com/acmecoffee"
  },
  "socialMediaSources": {
    "facebook": "google",
    "instagram": "website",
    "twitter": "website"
  },

  "websiteEmails": ["contact@acmecoffee.com", "info@acmecoffee.com"],
  "allEmails": ["info@acmecoffee.com", "contact@acmecoffee.com"],
  "emailsSource": "website",

  "reviews": [
    {
      "reviewId": "ChZDSUhNMG9nS0VJQ0FnSUQ3...",
      "rating": 5,
      "text": "Amazing coffee and friendly staff! The atmosphere is perfect for working or meeting friends.",
      "publishedAt": "2025-10-15",
      "publishedAtDate": 1729036800000,
      "reviewerName": "Jane Smith",
      "reviewerPhotoUrl": "https://lh3.googleusercontent.com/...",
      "reviewerTotalReviews": 42,
      "reviewerIsLocalGuide": true,
      "ownerResponse": {
        "text": "Thank you for your kind words!",
        "publishedAt": "2025-10-16"
      }
    }
  ],

  "leadScore": 87,
  "leadPriority": "PREMIUM"
}

Field Descriptions

Basic Information

Field	Type	Description
businessName	string	Business name
placeId	string	Google Place ID (unique identifier)
category	string	Primary business category

Location

Field	Type	Description
address	string	Full formatted address
street	string	Street address
city	string	City name
state	string	State/province code
zip	string	ZIP/postal code
country	string	Country name
latitude	number	GPS latitude
longitude	number	GPS longitude
googleMapsUrl	string	Direct link to Google Maps

Contact Information

Field	Type	Description
phone	string	Phone number (from Google profile)
website	string	Official website URL
email	string	Primary email (from Google profile)
emailSource	string	Source: google, website, or not_found
websiteEmails	array	Emails extracted from website scraping
allEmails	array	All unique emails (Google + website)

Ratings & Reviews

Field	Type	Description
rating	number	Average rating (0-5.0)
reviewCount	number	Total number of reviews
reviews	array	Customer reviews (if extractReviews: true)

Pricing

Field	Type	Description
priceLevel	string	Price level symbols ($, $$, $$$, $$$$)
priceRange	string	Price range (e.g., "$10-20")
priceDistribution	object	Spending patterns by price range
averagePrice	string	Calculated average price

Photos

Field	Type	Description
mainPhoto	string	Primary business photo (always included)
photos	array	Additional photo URLs (if extractPhotos: true)

Hours & Status

Field	Type	Description
businessHours	object	Operating hours by day of week (e.g., {"Monday": "9:00 AM – 5:00 PM"}) - May include multiple time windows per day (e.g., "10 AM-2 PM, 6 PM-10 PM")
temporarilyClosed	boolean	Whether the business is temporarily closed
permanentlyClosed	boolean	Whether the business is permanently closed

Amenities (82 fields)

Field	Type	Description
amenities	object	82 boolean fields for business amenities
amenitiesSummary	object	Summary statistics for amenities

Amenity categories include:

• Dining: dineIn, takeout, delivery, curbsidePickup, breakfast, lunch, dinner, dessert, coffee
• Accessibility: wheelchairAccessible, wheelchairAccessibleEntrance, wheelchairAccessibleParking, wheelchairAccessibleRestroom, wheelchairAccessibleSeating
• Seating: outdoorSeating, indoorSeating, bar, highChairs
• Parking: parking, paidParking, freeParking, streetParking, garagePark, valetParking
• Payments: creditCards, debitCards, nfcMobilePayments, cashOnly
• Services: wifi, restroom, petFriendly, goodForKids, goodForGroups, reservations, waitlist, liveMusic, karaoke
• Food/Beverage: alcohol, beer, wine, cocktails, happyHour, lateNightFood, healthyOptions, vegetarianOptions, veganOptions
• And 40+ more...

Busyness Patterns

Field	Type	Description
busyness	object	7-day hourly traffic (168 datapoints, 0-100 scale)
bestContactTimes	object	AI-recommended contact times based on traffic

Atmosphere

Field	Type	Description
atmosphere	array	Vibe descriptors (casual, cozy, romantic, trendy, upscale, etc.)

Social Media

Field	Type	Description
socialMedia	object	Social media profile URLs by platform
socialMediaSources	object	Source for each platform (google or website)

Supported platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube

Lead Scoring

Field	Type	Description
leadScore	number	Quality score 0-100 (higher = better quality lead)
leadPriority	string	Priority classification: PREMIUM, HIGH, MEDIUM, LOW

Scoring factors:

• Rating (weight: 25%)
• Review count (weight: 20%)
• Contact completeness - phone, email, website (weight: 30%)
• Social media presence (weight: 15%)
• Data richness - amenities, photos, hours (weight: 10%)

Reviews (if enabled)

Field	Type	Description
reviewId	string	Unique review identifier
rating	number	Review rating (1-5)
text	string	Review text content
publishedAt	string	Publication date (YYYY-MM-DD)
publishedAtDate	number	Unix timestamp
reviewerName	string	Reviewer display name
reviewerPhotoUrl	string	Reviewer profile photo URL
reviewerTotalReviews	number	Total reviews by this reviewer
reviewerIsLocalGuide	boolean	Whether reviewer is a Google Local Guide
ownerResponse	object	Owner's response (if any) with text and date

CSV Export

When exportToCsv: true, results are saved to the Key-Value Store as OUTPUT.csv with all extracted fields flattened.

Note: Complex fields (amenities, busyness, reviews, photos, etc.) are JSON-stringified in CSV format.

Performance

Factors Affecting Speed

• Number of enabled features
• Website scraping (adds time per business)
• Review extraction (adds time per business depending on maxReviewsPerBusiness)
• Concurrency settings
• Rate limiting
• Total number of businesses to extract

Success Rates

• Phone numbers: 70-85% (from Google profile)
• Emails from Google: 20-40%
• Emails from websites: 60-80% (when website is accessible)
• Amenities: 90-95% (varies by business category)
• Busyness data: 60-70% (not all businesses provide this)
• Social media: 40-60% (Google), 70-80% (Google + website scraping)
• Reviews: 95-100% (limited by maxReviewsPerBusiness)

Use Cases

Lead Generation

• Extract contact information for cold outreach
• Calculate lead quality scores to prioritize prospects
• Find businesses with specific amenities (e.g., "pet-friendly coffee shops")

Market Research

• Analyze competitor pricing and amenities
• Study customer reviews and sentiment
• Map business density in specific areas

Business Intelligence

• Identify optimal contact times using busyness patterns
• Track social media presence across competitors
• Monitor review trends and ratings

Data Enrichment

• Enhance existing CRM data with additional fields
• Verify and update contact information
• Add social media profiles and photos

Pricing Model

This actor uses pay-per-event pricing for transparent, usage-based billing. You only pay for the specific features and data you extract.

Event Types

• Core: Actor start, place scraped
• Filters: Per filter per place (rating, reviews, price)
• Features: Contact info, amenities, busyness, photos, social media (per place)
• Website Scraping: Only charged on successful extraction
• Reviews: Per review extracted (structure ready, pricing TBD)

See Apify Console for current pricing details.

Advanced Features

Custom Polygon Search

Define exact search boundaries using GeoJSON:

{
  "keyword": "restaurants",
  "customPolygon": {
    "type": "Polygon",
    "coordinates": [
      [
        [-122.4, 47.6],
        [-122.3, 47.6],
        [-122.3, 47.7],
        [-122.4, 47.7],
        [-122.4, 47.6]
      ]
    ]
  },
  "maxResults": 500
}

Multi-Cell Grid Coverage

The actor automatically divides large areas into smaller cells for complete coverage:

• Systematic grid-based scanning
• Deduplication across cells
• Progress tracking per cell
• Optimal for extracting 1,000+ businesses from large areas

Troubleshooting

No Results Found

• Verify location spelling and format
• Try broader keywords (e.g., "restaurants" instead of "Italian restaurants")
• Use full city names (e.g., "Brooklyn, New York" instead of "Brooklyn")
• Check if location is supported by Google Maps geocoding

Low Email Success Rate

• Enable extractWebsiteEmails: true to scrape websites (60-80% vs 20-40%)
• Increase websiteMaxPages to 5-10 for deeper scraping
• Some businesses don't publish emails publicly

CSV Not Generated

• Ensure exportToCsv: true is set
• Check Key-Value Store (not Dataset) for OUTPUT.csv
• Large datasets may take time to generate

Slow Extraction

• Reduce maxReviewsPerBusiness (reviews extraction add significant time)
• Disable website scraping features if not needed
• Reduce detailsConcurrency if hitting rate limits or overwhelming Google APIs
• Reduce concurrency to process fewer cells in parallel

Missing Amenities or Busyness

• Not all businesses provide this data
• Try different business categories (restaurants have higher success rates)
• This is normal - check amenitiesSummary for availability stats

Results & Output Location

Your extracted data is saved to:

• Dataset: JSON array of all business records (default output)
• Key-Value Store (when CSV export is enabled):
  • OUTPUT.csv - Flattened CSV with all extracted fields
  • SCRAPE_STATS - Detailed extraction statistics

The actor provides detailed progress updates in the console log including:

• Cell processing progress
• Business extraction counts
• Feature extraction statistics
• Deduplication metrics
• Pay-per-event charging summary