Shopify Store Analyzer

Paste a Shopify store URL and get back who they are, which theme they run, their full product catalogue with prices and variants, what they added recently — and what changed since your last run.

Why use this actor

• No account, no login, no API key. It reads only what the store publishes openly.
• One URL is all you need. No store IDs, no handles, no configuration.
• Complete pricing data — every variant with its price, compare-at price, SKU, weight, option values and live availability.
• Theme detection — which theme the store runs (Dawn, Split, Horizon…), its version, and whether it is an official Shopify Theme Store theme or a custom build.
• New product discovery — everything published in the last N days, found without reading the whole catalogue.
• Change tracking — run it on a schedule and get new, removed, price-changed and back-in-stock products between runs.
• Works on custom-built storefronts too. Many large brands run a custom front end; the actor still finds their catalogue.
• Stable JSON output with one consistent envelope on every row, ready for a spreadsheet, database or pipeline.

How it works

1. You give it one or more store URLs — a bare domain like allbirds.com is fine.
2. It identifies the store, reads its public shop profile and works out which theme powers the storefront.
3. It reads the product catalogue, page by page, including every variant and price.
4. Results stream into your dataset as flat JSON rows, ready to download as JSON, CSV or Excel.

You do not need to manage scrapers, browsers, accounts or store credentials.

Modes

Mode	Reads	Returns
store-analysis (default)	Store URLs	Store profile, theme, catalogue statistics + the newest products
products	Store URLs	The full catalogue, one row per product (optionally per variant)
new-products	Store URLs	Only products published in the last N days
changes	Store URLs	New / removed / price / stock changes since your previous run
collections	Store URLs	Every collection with its product count
detect	Store URLs	Just "is this Shopify, and which theme" — fast and cheap for qualifying many domains

Input

{
  "mode": "store-analysis",
  "storeUrls": ["https://allbirds.com", "colourpop.com", "brooklinen.com"],
  "maxProducts": 1000,
  "newWithinDays": 7,
  "newestProducts": 10,
  "explodeVariants": false,
  "maxConcurrency": 4
}

Field	Type	Description
mode	string	Which of the six modes to run. Default store-analysis.
storeUrls	array	One or more store URLs or bare domains. A myshopify.com address works too.
maxProducts	integer	Cap on products read per store. 0 or empty means the whole catalogue. Default 1000.
newWithinDays	integer	new-products mode — how far back counts as new. Default 7.
newestProducts	integer	store-analysis mode — how many of the most recent products to include. Default 10.
explodeVariants	boolean	products mode — also emit one flat row per variant, for spreadsheets. Default false.
maxConcurrency	integer	How many stores to analyse at once. Default 4.
proxyConfiguration	object	Optional — not needed, see Notes and limits.

Output

STORE — the store profile

{
  "_input": "allbirds.com",
  "recordType": "STORE",
  "requestedDomain": "allbirds.com",
  "resolvedDomain": "www.allbirds.com",
  "catalogueDomain": "www.allbirds.com",
  "myshopifyDomain": "weareallbirds.myshopify.com",
  "isShopify": true,
  "detectionConfidence": "confirmed",
  "poweredBy": "Shopify",
  "storefrontType": "liquid-theme",
  "themeName": "allbirds-theme",
  "themeLabel": "[DNAM Theme July 2026]",
  "themeId": 130450260048,
  "themeStoreId": null,
  "themeSchemaVersion": "1.231.12",
  "isThemeStoreTheme": false,
  "shop_id": 11044168,
  "shop_name": "Allbirds",
  "shop_city": "Beverly Hills",
  "shop_province": "California",
  "shop_country": "US",
  "shop_currency": "USD",
  "shop_money_format": "${{amount}}",
  "shop_published_products_count": 294,
  "shop_published_collections_count": 1346,
  "productsScraped": 294,
  "variantCount": 2857,
  "vendorCount": 2,
  "productTypeCount": 5,
  "distinctTagCount": 648,
  "productsOnSale": 1,
  "productsInStock": 104,
  "productsOutOfStock": 190,
  "minPrice": 0.8,
  "maxPrice": 160.0,
  "avgPrice": 93.75,
  "newestPublishedAt": "2026-09-02T11:33:11-07:00"
}

Field	Type	Description
isShopify / detectionConfidence	boolean / string	Whether the site is a Shopify store, and how certain.
storefrontType	string	liquid-theme for a standard Shopify theme, headless for a custom-built front end.
themeName	string	The theme powering the store. Empty for custom front ends, which have no theme.
isThemeStoreTheme	boolean	true for an official Shopify Theme Store theme, false for a custom or modified one.
shop_*	mixed	The store's own published profile: name, location, currency, catalogue counts.
productsScraped vs shop_published_products_count	integer	What this run read, versus what the store says it publishes — compare the two to confirm a complete crawl.
avgPrice, productsOnSale, productsInStock	number	Catalogue-level pricing and stock summary.

PRODUCT / NEW_PRODUCT — catalogue rows

{
  "_input": "allbirds.com",
  "recordType": "NEW_PRODUCT",
  "storeDomain": "allbirds.com",
  "productUrl": "https://www.allbirds.com/products/free-returns-coverage",
  "id": 7369944137808,
  "title": "Free Returns Coverage",
  "handle": "free-returns-coverage",
  "vendor": "re:do",
  "product_type": "return,package_protection",
  "published_at": "2026-09-02T11:33:11-07:00",
  "created_at": "2026-06-05T07:14:57-07:00",
  "updated_at": "2026-09-15T10:59:44-07:00",
  "tags": ["ATTV_GLOBAL_EXCLUSION_TAG", "exclude_rebuy", "… 3 more"],
  "variantCount": 2,
  "availableVariantCount": 2,
  "inStock": true,
  "minPrice": 0.8,
  "maxPrice": 2.98,
  "maxCompareAtPrice": 2.98,
  "onSale": false,
  "variants": [
    {
      "id": 42436493115472,
      "title": "$0.80",
      "option1": "$0.80",
      "sku": "x-redo",
      "price": "0.80",
      "compare_at_price": "0.80",
      "available": true,
      "grams": 0,
      "position": 1
    },
    { "…": "1 more variant" }
  ],
  "options": [{ "name": "Price", "position": 1, "values": ["$0.80", "$2.98"] }],
  "images": [
    { "id": 36767541592144, "src": "https://cdn.shopify.com/s/files/1/1104/4168/files/Screenshot_2026-06-11_at_10.12.01_AM.png?v=1781197934", "width": 322, "height": 262 }
  ]
}

Field	Type	Description
title, handle, vendor, product_type, tags	string / array	The product as the store describes it.
published_at	string	When the product went live — this is what "newly added" is based on.
created_at	string	When the record was first created, often much earlier than the publish date.
variants	array	Every variant: price, compare-at price, SKU, availability, option values, weight.
options	array	The option axes (Size, Colour…) and their values.
images	array	Product images with source URL and dimensions.
minPrice / maxPrice / maxCompareAtPrice	number	Added by this actor — prices as numbers, ready to sort and chart (the store publishes them as text).
onSale / inStock / availableVariantCount	boolean / integer	Added by this actor — quick flags computed across the variants.
productUrl	string	Added by this actor — the shoppable link.

VARIANT — one flat row per variant (explodeVariants: true)

{
  "recordType": "VARIANT",
  "storeDomain": "brooklinen.com",
  "productTitle": "Super-Plush Turkish Cotton Hand Towels Set of 2 - Last Call",
  "productHandle": "super-plush-hand-towels-last-call",
  "productType": "Towels",
  "vendor": "Brooklinen",
  "productUrl": "https://www.brooklinen.com/products/super-plush-hand-towels-last-call",
  "id": 42950127452250,
  "title": "Aloe",
  "option1": "Aloe",
  "sku": "HT-103P",
  "priceValue": 33.0,
  "compareAtPriceValue": 55.0,
  "requires_shipping": true,
  "taxable": true
}

CHANGE — what moved since your last run

{
  "recordType": "CHANGE",
  "storeDomain": "gymshark.com",
  "changeType": "PRICE_CHANGED",
  "title": "Gymshark Woven Shorts - Indigo Purple",
  "handle": "gymshark-woven-shorts-shorts-purple-ss26",
  "productId": 6806950150346,
  "vendor": "Gymshark | Be a visionary.",
  "product_type": "Womens>Apparel>Shorts>loose",
  "priceBefore": 34.0,
  "priceAfter": 13.6,
  "priceDelta": -20.4
}

changeType is one of NEW, REMOVED, PRICE_CHANGED, BACK_IN_STOCK or OUT_OF_STOCK. Each run also emits one CHANGE_SUMMARY row with changesDetected, previousCapturedAt and the product counts on both sides.

The very first run for a store has nothing to compare against, so it stores a baseline and emits a SNAPSHOT_BASELINE row marked first_run_no_baseline — rather than reporting the entire catalogue as "new". Schedule the actor and the second run onwards will report real changes.

COLLECTION

{
  "recordType": "COLLECTION",
  "storeDomain": "brooklinen.com",
  "collectionUrl": "https://www.brooklinen.com/collections/bath-1",
  "id": 277661352026,
  "title": "All Bath",
  "handle": "bath-1",
  "published_at": "2024-10-09T11:31:47-04:00",
  "updated_at": "2026-09-15T07:02:28-04:00",
  "products_count": 33
}

Error rows

Every URL produces a row, even when it cannot be analysed:

{
  "_input": "nike.com",
  "recordType": "ERROR",
  "_error": "not_shopify",
  "_errorDetail": "nike.com shows no Shopify signals (powered-by='', body markers=0)."
}

_error	Meaning
not_shopify	The site loaded fine but is not a Shopify store.
domain_unreachable	Nothing loaded — a dead domain, a typo, or the site refused us. Deliberately distinct from not_shopify, so a dead domain is never mistaken for a non-Shopify one.
no_public_catalogue	A Shopify store with a custom front end whose catalogue is not published openly.
bad_input	The value was not a usable URL.

Filter on recordType == "ERROR" to review which inputs failed and why.

Notes and limits

• Product order. The catalogue is served newest-published-first, which is how new-products finds recent arrivals without reading the whole catalogue. On a large store that is the difference between a handful of requests and thousands.
• published_at vs created_at. "New" means published — when the product went live in the store. A product can be created months earlier and published today; sorting by created_at would miss it.
• Custom-built storefronts. Brands running a custom front end still usually publish their catalogue, and the actor finds it — the catalogueDomain field tells you where the data came from. A minority publish nothing at all; those return no_public_catalogue rather than a half-empty row.
• Regional storefronts. Some brands redirect to a country-specific store, which can have a different catalogue and currency. When that happens resolvedDomain differs from requestedDomain and a note is added, so you always know which storefront the numbers describe. Use a country-specific proxy if you need a particular region.
• maxProducts. Large stores hold thousands of products (one in our testing reports nearly 10,000). The default caps each store at 1000; set it to 0 for everything.
• Prices are text upstream. The store publishes prices as strings; this actor adds numeric minPrice / maxPrice / priceValue fields so you can sort and chart without converting.
• Proxy is optional. The default is no proxy and that works. Add one only to pin a region-specific storefront — a proxy will not unlock a store that rate-limits automated traffic, which we tested and confirmed.
• A few stores rate-limit heavy traffic. When that happens you get domain_unreachable after several retries rather than a wrong answer. The same store can succeed from one network and rate-limit from another, so these error rows describe what this run saw, not a permanent verdict on the store.