AI Brand Visibility Tracker (ChatGPT, Perplexity & Gemini)

What does AI Brand Visibility Tracker do?

AI Brand Visibility Tracker checks whether ChatGPT, Perplexity, Google Gemini, Claude and Grok recommend your brand — or your competitors — when buyers ask them questions like "what's the best CRM for small business?". It asks each AI platform your buyer questions with live web search, then reports brand mentions, ranking position, sentiment, recommendation strength, share of voice and the exact sources the AI cited — the core metrics of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO.

AI search is where your customers make decisions in 2026. This Actor gives you the same brand-visibility monitoring that GEO platforms charge $99–$500/month for, at pay-per-result prices, with everything Apify includes for free: API access, scheduling, webhooks, integrations (Google Sheets, Slack, Zapier, Make) and run monitoring. No OpenAI, Anthropic, Google or Perplexity API key needed — it just works.

Why track your brand visibility in AI search?

• Find out if AI recommends you — a growing share of buying decisions start with a ChatGPT or Perplexity question, not a Google search. If AI never names you, you're invisible to those buyers.
• See who AI recommends instead — every check lists the competitors mentioned in the answer and computes your share of voice.
• Win citations — the report shows which websites the AI cited, and whether your own domain was one of them. Those source pages are your GEO link-building targets.
• Measure your GEO/AEO work — schedule the Actor weekly and track your visibility score over time to prove your AI SEO efforts are working.
• Agency reporting — run it for every client brand and export a white-label-ready CSV or Excel report.
• Prompt-level insight — sentiment and a 0–10 recommendation strength per answer show how AI talks about you, not just if.

How to check if ChatGPT recommends your brand

1. Click Try for free — you get $5 of free Apify credits, no credit card needed.
2. Enter your brand name (e.g. Notion) and optionally your domains and competitors.
3. Enter the questions your buyers ask AI — "best X for Y", "X vs Y", "top X tools in 2026".
4. Pick the AI platforms to test (ChatGPT, Perplexity, Gemini, Claude, Grok).
5. Click Start and open the Output tab. Download results as JSON, CSV, Excel or HTML, or read the aggregated summary report.
6. Optional: Schedule the Actor to run weekly and connect a Slack or Google Sheets integration to build a living GEO dashboard.

Input

Everything is a simple form — see the Input tab for all fields.

{
    "brand_name": "Notion",
    "brand_domains": ["notion.so"],
    "competitors": ["Confluence", "Coda", "Obsidian"],
    "queries": [
        "What is the best note-taking app for teams?",
        "Notion vs Confluence — which should my company use?"
    ],
    "platforms": ["chatgpt", "perplexity", "gemini"]
}

Output

One row per (query × platform × run), plus a SUMMARY record with the aggregated visibility score, share of voice and per-platform breakdown. Download everything as JSON, CSV, Excel or HTML.

{
    "query": "What is the best note-taking app for teams?",
    "platform": "Perplexity",
    "brandName": "Notion",
    "brandMentioned": true,
    "mentionPosition": 1,
    "sentiment": "positive",
    "recommendationStrength": 9,
    "brandQuote": "Notion is the most popular all-in-one workspace for team notes and docs.",
    "competitorsMentioned": ["Confluence", "Coda"],
    "citedSources": ["https://www.techradar.com/best/best-note-taking-app", "https://notion.so"],
    "brandDomainCited": true,
    "answerText": "For team note-taking, the top options are Notion, Confluence...",
    "checkedAt": "2026-07-18T12:00:00+00:00"
}

Data fields

Field	Description
brandMentioned	Whether the AI answer names your brand
mentionPosition	Where your brand ranks among all brands named (1 = first)
sentiment	positive / neutral / negative / not_mentioned
recommendationStrength	0–10 — how strongly the answer recommends you
competitorsMentioned	Tracked competitors that appear in the answer
citedSources	The URLs the AI cited — your GEO outreach targets
brandDomainCited	Whether your own website was cited as a source
answerText	The full AI answer, for auditing
SUMMARY (key-value store)	Visibility score %, share of voice %, sentiment breakdown, per-platform stats

How much does AI brand monitoring cost?

You pay per result — a fraction of a cent per check — instead of a $99–$500/month GEO SaaS subscription. A typical weekly audit (10 queries × 3 platforms) costs well under a dollar. Free plan users can check up to 3 queries on 2 platforms per run; subscribe to any Apify plan to unlock all 5 platforms, unlimited queries and multi-run sampling.

Tips for accurate AI visibility tracking

• Use buying-intent questions, not brand questions — ask "best CRM for startups", not "what is HubSpot".
• Add all spellings of competitor names so share of voice is accurate.
• Set Runs per query to 2–3: AI answers vary, and multiple samples make your visibility score statistically meaningful.
• Schedule weekly and chart visibilityScore over time — that's your GEO KPI.
• AI agents can call this Actor directly via the Apify MCP server — ask your agent to "check my brand's AI visibility" and it can run this Actor and read the summary.

FAQ — AI brand visibility, GEO and AEO

What is GEO (Generative Engine Optimization)? GEO is the practice of optimizing your brand and content so AI answer engines like ChatGPT, Perplexity and Google AI Overviews mention, recommend and cite you. This Actor measures your GEO performance.

How do I know if ChatGPT mentions my brand? Enter your brand and your buyers' questions, run the Actor, and check the brandMentioned column and the visibility score in the summary. Each row includes the full answer as proof.

Which AI platforms does it check? ChatGPT (GPT-4o with search), Perplexity Sonar, Google Gemini 2.5, Claude Haiku 4.5 and Grok — all with live web search, so answers reflect what real users see today.

Do I need an OpenAI or Anthropic API key? No. The Actor routes all model calls through Apify's built-in model service and bills them to your Apify account — zero setup.

Can I use my own OpenRouter API key? Yes, optionally. Leave the field empty to use the built-in service (recommended, no key needed). Or paste your own OpenRouter API key (from https://openrouter.ai/keys) in the Your OpenRouter API key input, and every model call goes directly to OpenRouter, billed to your OpenRouter account instead of your Apify usage — handy if you already have OpenRouter credits or want specific model access.

Can I track competitors' AI visibility too? Yes — add them to the competitors list, and every answer reports which ones were mentioned plus your share of voice against them. You can also run the Actor again with a competitor as the main brand.

Is this legal? Yes. The Actor simply asks public AI assistants questions and analyzes the answers — the same thing any user does manually. It scrapes no websites and collects no personal data.

Support & custom solutions

Found an issue or want an extra platform, metric or export? Open the Issues tab — I respond fast (>99% run success across my Actors). 💼 Need a custom GEO monitoring pipeline or any custom scraper? Reach out at youssefarhan24@gmail.com. 🌐 Got a site or tool in mind? Suggest it here.