Coupang Scraper — Product Listings, Rocket Delivery, Seller & Reviews

Scrape Coupang, Korea's #1 e-commerce platform ("Amazon of Korea"), for product listings with prices, discounts, Rocket delivery flags, seller type (1P/3P), product options/variants, reviews, category paths and full images.

Korean residential proxy required — Coupang geo-gates to Korea. Included by default. No login needed.

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⚡ Quick Start — 3 Ways to Use

Mode 1: Search by Keyword (discover products)

The simplest way. Type a keyword, get products. Korean queries give the best results.

{
    "queries": ["노트북"],
    "maxItems": 50
}

👉 50 laptop products, with prices and Rocket delivery flags. Takes ~30 seconds.

Mode 2: Direct Product IDs (fastest, richest data)

Already know which products you want? Paste their IDs for the deepest data.

{
    "productIds": ["3003727499", "821456789"],
    "includeDetails": true
}

👉 Full detail: brand, seller type, category path, options, ratings. Takes ~5 seconds.

Mode 3: Paste a Coupang URL

Have a Coupang search or product page open? Just paste the URL.

{
    "startUrls": [
        "https://www.coupang.com/np/search?q=건강식품",
        "https://www.coupang.com/vp/products/3003727499"
    ]
}

👉 The actor auto-detects whether it's a search page or a product page.

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🔍 How Search Works (Step by Step)

Understanding this flow helps you get the most out of the actor.

┌─────────────────────────────────────────────────────────────────┐
│  STEP 1: Search Page                                            │
│  queries: ["노트북"]  →  coupang.com/np/search?q=노트북          │
│                                                                  │
│  Finds ~60 products per page:                                    │
│  • Product ID (from URL)                                         │
│  • Title, price, discount %, rating (from JSON-LD + HTML)       │
│  • Rocket delivery badge 🚀                                      │
│  • Thumbnail image                                               │
│                                                                  │
│  ✅ Fast — ~30 products/second                                   │
├─────────────────────────────────────────────────────────────────┤
│  STEP 2: Detail Enrichment (when includeDetails: true)           │
│  For each product ID → coupang.com/vp/products/{id}              │
│                                                                  │
│  Adds:                                                           │
│  • Brand, category path (식품 > 축산 > 계란)                      │
│  • Seller type (1P Coupang vs 3P marketplace)                    │
│  • Product options (size/color/quantity variants)                │
│  • Full image gallery                                            │
│  • Delivery estimate (내일 도착 보장)                              │
│  • Rocket Fresh flag (groceries)                                 │
│  • Unit price (300원/구)                                         │
│                                                                  │
│  ⚠️ Slower — ~5-10 products/second (one page visit per product)  │
└─────────────────────────────────────────────────────────────────┘

Smart Strategy: Two-Pass Workflow

Pass 1 — Discover: Run with includeDetails: false to quickly scan hundreds of products. Pass 2 — Deep-dive: Take the product IDs you're interested in and run with includeDetails: true.

// Pass 1: Fast market scan (100 products in ~3 seconds)
{ "queries": ["노트북"], "maxItems": 100, "includeDetails": false }

// Pass 2: Deep-dive on products you care about
{ "productIds": ["3003727499", "821456789", ...], "includeDetails": true }

Where to Find Product IDs

Product IDs are the numbers in Coupang URLs. You can get them from:

1. This actor's search results — every search run returns productId fields
2. Coupang.com directly — open any product, look at the URL:

   coupang.com/vp/products/3003727499  →  ID is 3003727499
   

3. Google — search site:coupang.com/vp/products 노트북 to find product pages
4. Your own browsing — browse Coupang with a Korean VPN, collect IDs from URLs

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Why This Actor?

Richer Than Competitors

Most Coupang scrapers only parse search result HTML and miss:

• Seller type: 1P (sold by Coupang directly) vs 3P (marketplace seller)
• Product options: size/color/quantity variants with per-option pricing
• Rocket Fresh: grocery-specific Rocket delivery eligibility
• Delivery estimate: "내일(수) 도착 보장" (guaranteed tomorrow delivery)
• Unit price: per-unit pricing (e.g. "300원/구" for eggs)
• Category path: full hierarchy (e.g. 식품 > 축산/계란 > 계란)
• Brand: manufacturer/brand name from structured data

We visit each product's detail page to extract these fields — data that search-only scrapers cannot access.

Korean E-Commerce Intelligence

Coupang dominates Korean e-commerce with:

• 100M+ products across all categories
• Rocket Delivery: free next-day delivery on millions of items (similar to Amazon Prime)
• Rocket Fresh: dawn delivery for groceries
• 1P (first-party): Coupang sells directly, competing with marketplace (3P) sellers
• Massive review volume: top products have 10,000-100,000+ reviews

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Data Fields

Category	Fields
Identity	productId, title, brand, url
Category	categoryPath (full hierarchy)
Price	currentPrice, originalPrice, discountPercent, unitPrice, currency
Delivery	rocketDelivery, rocketFresh, deliveryEstimate
Seller	sellerType (1P/3P), sellerName, isCoupangSeller
Reviews	rating, reviewCount (when includeReviews: true)
Variants	options (JSON array: size/color, per-option price & stock)
Media	images (JSON array of URLs)
Meta	searchQuery, scrapedAt

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Input Parameters — Complete Reference

Search Modes (use one)

Parameter	Type	Default	What It Does
queries	string array	["노트북"]	Keyword search. Each query runs independently. Korean recommended.
productIds	string array	[]	Direct product lookup. Fastest mode — skips search, goes straight to detail.
startUrls	string array	[]	URL-based. Paste any Coupang search or product URL. Auto-detects type.

What happens if I use multiple modes? All three work together. queries generate searches, productIds are fetched directly, and startUrls are processed as-is. Results are deduplicated by product ID.

Search Controls

Parameter	Type	Default	What It Does
maxPagesPerQuery	integer	2	How many search result pages per keyword. Each page ≈ 60 products.
maxItems	integer	100	Stop after collecting this many products total. 0 = no limit.

Detail Enrichment

Parameter	Type	Default	What It Does
includeDetails	boolean	true	Visit each product page for brand, seller, options, category, gallery.
includeReviews	boolean	true	Include rating and review count from detail pages.
requestDelay	integer	500	Milliseconds between detail page requests. 500-1000ms recommended.
maxConcurrency	integer	6	How many detail pages to fetch in parallel. 5-8 is safe.

Proxy (Required)

Parameter	Type	Default
proxyConfiguration	proxy object	KR Residential

Real-World Examples

"Show me what Samsung TVs cost on Coupang"

{
    "queries": ["삼성 TV"],
    "maxItems": 100,
    "includeDetails": false
}

→ Fast list of 100 TV products with prices and Rocket flags.

"I found 3 interesting products — tell me everything about them"

{
    "productIds": ["3003727499", "821456789", "591234567"],
    "includeDetails": true,
    "includeReviews": true
}

→ Full detail: brand, seller type, options, category path, ratings, all images.

"I need to monitor laptop prices daily"

{
    "queries": ["노트북", "태블릿", "맥북"],
    "maxItems": 500,
    "maxPagesPerQuery": 3,
    "includeDetails": false
}

→ Schedule this daily/weekly via Apify Scheduler for price trend data.

"I have a list of Coupang URLs from my research"

{
    "startUrls": [
        "https://www.coupang.com/np/search?q=비타민",
        "https://www.coupang.com/np/search?q=프로틴",
        "https://www.coupang.com/vp/products/3003727499"
    ],
    "includeDetails": true
}

→ Mix of search pages and product pages — actor handles both.

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🔤 Korean Keywords — Cheat Sheet

Korean queries return 3-10x more results than English. Here are ready-to-use keywords:

Category	Korean	English	Best-Selling Products
💻 Electronics	노트북	laptop	Samsung, LG, Apple MacBook
📱 Mobile	태블릿	tablet	Samsung Galaxy Tab, iPad
📱 Audio	이어폰	earphones	Samsung Galaxy Buds, Apple AirPods
🏠 Appliances	냉장고	refrigerator	Samsung, LG
🏠 Laundry	세탁기	washing machine	Samsung, LG
🧹 Cleaning	청소기	vacuum cleaner	Samsung, LG, Dyson
💄 Beauty	화장품	cosmetics	Korean skincare brands
💄 Skincare	스킨케어	skincare	COSRX, Laneige, Innisfree
☀️ Sunscreen	선크림	sunscreen	Korean SPF products
💊 Health	비타민	vitamins	multivitamins, Vitamin C, D
💪 Fitness	프로틴	protein powder	whey protein, plant protein
🐟 Omega-3	오메가3	omega-3	fish oil supplements
👟 Fashion	운동화	sneakers	Nike, Adidas, New Balance
👜 Accessories	가방	bags	backpacks, handbags, crossbody
🥚 Groceries	계란	eggs	fresh eggs (Rocket Fresh)
🥛 Dairy	우유	milk	fresh milk, soy milk
🍚 Staples	쌀	rice	Korean rice brands
🪑 Furniture	가구	furniture	desks, chairs, beds, shelves
💡 Lighting	조명	lighting	LED lamps, desk lamps

Tip: Combine multiple queries to cover a category comprehensively: ["노트북", "태블릿", "맥북", "노트북 가방", "노트북 쿨러"]

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Use Cases

1. Competitive Price Monitoring

Track competitor pricing on Coupang: currentPrice vs originalPrice, discount percentages, and Rocket delivery eligibility. Monitor specific products by ID with scheduled runs.

2. Seller/Marketplace Intelligence

Distinguish between 1P (Coupang direct) and 3P (marketplace) sellers. Identify which categories Coupang competes in directly vs. where third-party sellers dominate. The sellerType and isCoupangSeller fields make this trivial.

3. Korean Market Entry Research

For brands entering the Korean market: analyze category landscape, price points, competitor brands, Rocket eligibility rates, and review volumes. Full category path navigation helps understand market structure.

4. Product Catalog Enrichment

Feed structured Coupang product data (brand, category, price, options, images) into your own catalog, PIM system, or market intelligence dashboard.

5. Rocket Delivery Analysis

Track which products qualify for Rocket Delivery and Rocket Fresh — key differentiators in Korean e-commerce. Analyze delivery estimates to understand fulfillment patterns.

6. Review & Reputation Monitoring

Monitor review counts and ratings over time with scheduled runs. Track rating changes, review velocity, and competitive reputation benchmarks.

7. Dropshipping & Arbitrage

Identify price gaps between Coupang and other platforms. Compare 1P vs 3P pricing on identical products. Extract product options for multi-SKU arbitrage analysis.

8. AI & Machine Learning

Feed structured Korean e-commerce data into:

• Price prediction models
• Product categorization classifiers
• Demand forecasting systems
• Korean NLP training datasets

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Example Output

{
    "productId": "734218905",
    "title": "곰곰 동물복지 신선한 대란 특란 30구",
    "brand": "곰곰",
    "categoryPath": "식품 > 축산/계란 > 계란",
    "url": "https://www.coupang.com/vp/products/734218905",
    "currentPrice": "8990",
    "originalPrice": "10900",
    "discountPercent": "18",
    "unitPrice": "300원/구",
    "currency": "KRW",
    "rocketDelivery": "true",
    "rocketFresh": "true",
    "deliveryEstimate": "내일(수) 도착 보장",
    "sellerType": "1P",
    "sellerName": "쿠팡",
    "isCoupangSeller": "true",
    "rating": "4.8",
    "reviewCount": "48210",
    "options": "[{\"id\":\"30구\",\"label\":\"특란 30구\",\"price\":8990,\"inStock\":true},{\"id\":\"60구\",\"label\":\"특란 60구\",\"price\":16900,\"inStock\":false}]",
    "images": "[\"https://thumbnail.coupangcdn.com/thumbnails/remote/...\"]",
    "searchQuery": "계란",
    "scrapedAt": "2026-06-22T13:00:00.000Z"
}

---

Performance & Cost

Mode	Speed	Memory	Proxy
Product IDs only	~15-20 products/sec	~256 MB	KR Residential
Search + details	~5-10 products/sec	~256 MB	KR Residential
List-only (includeDetails: false)	~30-40 products/sec	~128 MB	KR Residential

Typical cost: 100 products with full detail enrichment = ~40-60 seconds. KR residential proxy data transfer is the main cost driver.

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Anti-Bot Strategy

Coupang is one of Korea's most protected e-commerce platforms:

• Geo-gating: Blocks all non-Korean IPs → KR residential proxy required
• Client-side rendering: Prices and delivery data rendered via JavaScript
• Device fingerprinting: Detects non-browser requests
• Rate limiting: Aggressive throttling on burst requests

Our strategy:

• Korean residential IPs via Apify's KR proxy pool
• Browser TLS fingerprint via got-scraping (Chrome impersonation)
• Internal API access: /vp/products/{id} returns structured JSON without JS rendering
• Adaptive delays: 500ms default, with retry on rate-limit responses
• Moderate concurrency: 6 parallel requests to stay under thresholds

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Seller Types Explained

Type	Code	Description
1P	First-party	Sold directly by Coupang. Higher trust, Rocket-eligible, Coupang handles fulfillment.
3P	Third-party	Marketplace seller. Ships independently. May or may not be Rocket-eligible.

The isCoupangSeller boolean makes this distinction instantly queryable in your dataset.

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Integration

JavaScript

import { ApifyClient } from 'apify-client';
const client = new ApifyClient({ token: 'YOUR_TOKEN' });
const run = await client.actor('haketa/coupang-scraper').call({
    queries: ['노트북', '태블릿'],
    maxItems: 200,
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();

Python

from apify_client import ApifyClient
client = ApifyClient(token='YOUR_TOKEN')
run = client.actor('haketa/coupang-scraper').call(run_input={
    'queries': ['노트북', '태블릿'],
    'maxItems': 200,
})
items = client.dataset(run['defaultDatasetId']).list_items().items

CLI

apify call haketa/coupang-scraper \
    --input '{"queries":["노트북"],"maxItems":100}'

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FAQ

Q: I don't know Korean. Can I still use this? A: Absolutely. Copy keywords from the Korean Keywords Cheat Sheet above. Prices (₩), discounts (%), ratings (1-5), and seller types (1P/3P) are numeric — no Korean needed to understand them. Product titles are in Korean but you can translate them with any tool.

Q: Why am I getting no results from search? A: Two most common reasons: (1) The KR residential proxy had a temporary issue — retry. (2) Your query is too niche — try a broader Korean keyword. "노트북" (laptop) always works as a test.

Q: Do I need a Korean proxy? A: Yes. Coupang blocks all non-Korean IP addresses. The default KR residential proxy is preconfigured in the input — you don't need to do anything.

Q: Which mode should I use — queries, productIds, or startUrls? A: queries if you're exploring a category (e.g. "what laptops are on Coupang?"). productIds if you already know which products you want to track. startUrls if you've already filtered on Coupang's website and want to scrape those exact results.

Q: How do I find product IDs? A: Three ways: (1) Run a search with queries first — the output dataset has productId for every product. (2) Browse coupang.com (with Korean VPN) — the product ID is in the URL: coupang.com/vp/products/3003727499. (3) Google: site:coupang.com/vp/products 노트북.

Q: What's the difference between 1P and 3P sellers? A: 1P means Coupang sells the product directly (fulfilled by Coupang, Rocket-eligible). 3P means a third-party merchant sells through Coupang's marketplace. The isCoupangSeller field makes this a simple true/false check.

Q: Why should I use includeDetails: false for large searches? A: Detail mode visits each product page individually, which is slower and uses more proxy data. For a 500-product market scan, includeDetails: false takes ~20 seconds. With details on, it takes ~2 minutes. Use list-only first, then enrich the products you care about.

Q: Can I search in English? A: Yes, Coupang accepts English — but Korean queries consistently return 3-10x more results. An English search for "laptop" might return 200 products; "노트북" returns 2,000+.

Q: What's Rocket Delivery? A: Coupang's free next-day delivery service (similar to Amazon Prime). Rocket-eligible products are marked rocketDelivery: true. Rocket Fresh is the grocery version (dawn delivery). Both flags are extracted automatically.

Q: How many products can I scrape in one run? A: Set maxItems: 0 for unlimited, or set a specific number. Coupang shows ~60 products per search page. With maxPagesPerQuery: 10, you get ~600 products per keyword. Multiple queries multiply this.

Q: Are all product options and variants extracted? A: The detail page returns publicly visible options (size, color, quantity) with per-option pricing and stock status. Options hidden behind login or region-gating are not accessible.

Q: Can I schedule this to run automatically? A: Yes — use Apify's Scheduler to run daily, weekly, or custom cron. Perfect for price monitoring, stock tracking, and competitive intelligence.

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Legal & Responsible Use

This actor extracts publicly available product data from Coupang. Users are responsible for complying with Coupang's Terms of Service and applicable Korean e-commerce regulations. Data is intended for legitimate business intelligence, competitive analysis, and market research.

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The most data-rich Coupang scraper on Apify — internal API enrichment with seller type, product options, and Rocket delivery intelligence.

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Tips & Best Practices

• Use Korean keywords for best results — Coupang's search engine is optimized for Korean. Common categories: 노트북 (laptop), 태블릿 (tablet), 건강식품 (health food), 화장품 (cosmetics), 패션 (fashion), 가전 (appliances)
• Combine queries + product IDs — Use keyword search to discover products, then add their IDs for recurring monitoring with productIds
• Start with list-only mode — Set includeDetails: false for fast market scans (30-40 products/sec), then enrich top products via productIds
• Keep concurrency moderate — 6 parallel requests stays under Coupang's rate-limit thresholds. Increase to 8-10 for product ID-only runs
• Schedule for recurring monitoring — Daily/weekly scheduled runs for price tracking, stock monitoring, and review velocity analysis
• Filter by seller type — After export, filter your dataset by isCoupangSeller: true to see Coupang's own inventory vs marketplace
• Monitor KR proxy cost — Korean residential proxy data transfer is the main cost driver. Use includeDetails: false for cost-sensitive runs

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Common Search Queries

Korean keywords (recommended):

노트북, 태블릿, 스마트폰, 이어폰, TV, 냉장고, 세탁기, 청소기, 에어컨
화장품, 스킨케어, 선크림, 마스크팩, 헤어, 향수
건강식품, 비타민, 프로틴, 오메가3, 유산균
패션, 운동화, 가방, 시계, 의류
식품, 과일, 채소, 쌀, 계란, 우유, 김치
주방, 침구, 가구, 조명, 수납

English keywords (also work):

laptop, tablet, vitamin, cosmetics, fashion, protein, shoes, bag

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Data Quality Notes

Field	Typical Fill Rate	Notes
currentPrice	95%+	Almost all products have prices
originalPrice	60-70%	Only when discounted
discountPercent	60-70%	Calculated when original exists
rocketDelivery	70-80%	Rocket-eligible products
rocketFresh	5-10%	Groceries only
sellerType	90%+	From internal API
brand	70-80%	From structured data
categoryPath	80-90%	From internal API
options	30-40%	Only products with variants
rating	60-70%	Products with reviews
reviewCount	60-70%	Products with reviews

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Platform Comparison

Feature	Coupang	Amazon	Coupang Advantage
Next-day delivery	Rocket Delivery	Prime	Higher density in Korea (70% of population in Seoul metro)
Grocery delivery	Rocket Fresh (dawn)	Amazon Fresh	Dawn delivery standard (7am)
First-party share	~40% 1P	~25% 1P	Coupang sells more directly
Mobile penetration	95%+ mobile orders	~70%	Mobile-first platform
Review culture	Extremely detailed	Variable	Korean consumers write very detailed reviews

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Known Limitations

• KR proxy required: All requests must originate from Korean IPs. Non-KR IPs receive 403.
• Internal API rate: The /vp/products/{id} endpoint has undocumented rate limits. Stay at 500ms+ delays.
• Geo-gated content: Some seller details and pricing may vary by region within Korea.
• HTML search fallback: If JSON-LD is missing from search pages, the HTML parser extracts fewer fields initially (enriched later via detail API).
• Login-gated data: Coupang Wow membership prices, personalized discounts, and member-only reviews are not accessible.