Wildberries Scraper — Russian Marketplace Product Data & Lead Generation

Extract comprehensive product data from Wildberries.ru — Russia's largest online marketplace with over 250 million products across 50,000+ brands. Scrape product name, brand, prices (basic & discounted), rating, review count, supplier details, delivery times, color variants, size options, and more. Perfect for e-commerce competitive intelligence, marketplace research, supplier discovery, price monitoring, and lead generation on the Russian market.

🎯 Key Differentiators

• 30+ data fields per product — far more than basic scrapers that only extract name and price
• Internal JSON API — extracts data directly from the same endpoint the Wildberries website uses, giving you the complete dataset including delivery times, supplier IDs, review metrics, and taxonomy
• Supplier discovery — get supplier name, ID, and rating for every product — identify manufacturers and distributors selling on Russia's #1 marketplace
• Delivery time data — min/max delivery days per warehouse, logistics cost breakdown
• Size & color variants — all available options with per-variant pricing
• Discount calculation — automatic discount percentage computed from basic vs. discounted price
• No login required — all data is publicly accessible through Wildberries' catalog search
• Sort options — popular, rating, price ascending/descending, newest first

📊 What You Can Extract

Field	Description	Example
name	Product name	"Ноутбук Lenovo IdeaPad 3"
brand	Brand name	"Lenovo"
brandId	Wildberries brand ID	123456
priceBasicRub	Original price (RUB)	59990
priceProductRub	Discounted price (RUB)	39990
discountPercent	Calculated discount %	33
rating	Star rating (0-5)	4.7
feedbacks	Number of reviews	1243
reviewRating	Weighted review rating	4.8
totalQuantity	Available stock	250
supplier	Supplier/merchant name	"ООО ТехноМаркет"
supplierId	Wildberries supplier ID	987654
supplierRating	Supplier rating	4.9
subjectId	Category ID	654
colors	Available colors	[{"name":"black","id":0}]
sizeVariants	Size options with pricing	[{"name":"42","priceProductRub":39990}]
deliveryDaysMin	Minimum delivery days	1
deliveryDaysMax	Maximum delivery days	3
priceLogisticsRub	Logistics cost (RUB)	300
priceReturnRub	Return cost (RUB)	0
mainImage	Product image URL	basket-01.wbbasket.ru/vol.../big/1.webp
productUrl	Wildberries product page	wildberries.ru/catalog/123/detail.aspx
searchQuery	Search keyword used	"ноутбук"

🚀 Use Cases

E-Commerce Competitive Intelligence

Track competitor pricing, product assortment, and discount strategies across the entire Russian marketplace. Monitor how brands and suppliers position themselves on Russia's dominant e-commerce platform.

Supplier & Manufacturer Discovery

Wildberries hosts thousands of suppliers — from major Russian manufacturers to Chinese dropshippers. Extract supplier names, IDs, and ratings to build B2B lead lists for sourcing, wholesale, or partnership opportunities in the Russian/CIS market.

Price Monitoring & MAP Compliance

Track product prices and discounts over time. Monitor if resellers are undercutting your MAP (Minimum Advertised Price). Calculate discount depth across categories and competitors.

Market Research & Category Analysis

Analyze entire product categories: average prices, rating distributions, most-reviewed products, dominant brands, and active suppliers. Understand the competitive landscape before entering the Russian market.

Lead Generation for B2B Services

Extract supplier data to identify merchants who may need logistics, warehousing, marketing, photography, or financial services. Filter by category to target specific verticals.

Product Feed Enrichment

Enrich your product database with accurate, up-to-date Wildberries data — current prices, stock levels, ratings, and review counts.

📥 Input Parameters

Parameter	Type	Required	Description
queries	String array	✅ Yes	Search keywords (e.g. ["ноутбук", "платье", "стол"]). Supports Russian and English.
maxItemsPerQuery	Integer	No (default: 200)	Maximum products to collect per keyword. ~100 per page.
sort	Enum	No (default: popular)	Sort order: popular, rate (by rating), priceup (cheapest first), pricedown (expensive first), newly (newest first)
language	Enum	No (default: ru)	Interface language: ru (Russian, native names), en (English translations)
proxyConfiguration	Object	No (default: Residential)	Proxy settings. Residential with Russian IP recommended for production.

💰 Pricing & Performance

Wildberries Scraper uses Playwright browser automation to handle the anti-bot challenge, then intercepts the internal JSON API for high-speed data extraction.

• Cost efficiency: Each page returns up to 100 products in a single JSON response — no DOM parsing overhead
• Proxy recommendation: Residential proxy with Russian IP for reliable operation. Datacenter proxies may trigger anti-bot challenges
• Speed: ~5-15 seconds per page depending on proxy latency and anti-bot challenge clearance
• Memory: 1024 MB minimum, 4096 MB recommended for high-volume runs

🛡️ Anti-Bot Handling

Wildberries uses wbaas — an in-house anti-bot system that serves HTTP 498 challenges to suspicious traffic. This scraper handles it through:

1. Browser fingerprinting — Crawlee's fingerprint generator creates realistic Chrome browser profiles
2. JavaScript execution — Playwright runs the full browser environment, including any client-side challenges
3. Session persistence — Cookies and tokens are maintained across page navigations within a run
4. Proxy rotation — Residential proxy support distributes requests across clean IPs

For production runs targeting 1,000+ products, residential proxies with Russian exit nodes provide the most reliable path.

📋 Example Output

{
  "id": 776264265,
  "name": "Curling Tongs",
  "brand": "LOKKA",
  "brandId": 312269064,
  "priceBasicRub": 4000,
  "priceProductRub": 3036,
  "discountPercent": 24,
  "priceLogisticsRub": 0,
  "priceReturnRub": 0,
  "rating": 5,
  "feedbacks": 136,
  "reviewRating": 4.8,
  "totalQuantity": 120762,
  "supplier": "LOKKA",
  "supplierId": 250088821,
  "supplierRating": 5,
  "subjectId": 654,
  "subjectParentId": 9214,
  "root": 800442163,
  "kindId": 0,
  "volume": 34,
  "pics": 30,
  "mainImage": "https://basket-01.wbbasket.ru/vol776/part776264/776264265/images/big/1.webp",
  "colors": [{"name": "pink", "id": 16761035}],
  "sizeVariants": [{
    "name": "",
    "priceBasicRub": 4000,
    "priceProductRub": 3036,
    "deliveryDaysMin": 2,
    "deliveryDaysMax": 19,
    "optionId": 1139194125
  }],
  "deliveryDaysMin": 2,
  "deliveryDaysMax": 19,
  "productUrl": "https://www.wildberries.ru/catalog/776264265/detail.aspx",
  "searchQuery": "lokka",
  "sortOrder": "popular",
  "scrapedAt": "2026-06-24T12:00:00.000Z"
}

🏗️ Technical Architecture

This scraper is built on:

• Crawlee — Apify's open-source scraping framework with built-in fingerprinting, session management, and proxy rotation
• Playwright — Microsoft's browser automation library for handling JavaScript challenges
• Apify SDK — Cloud platform integration for storage, proxy, and deployment

The extraction flow:

1. Playwright launches a browser with realistic fingerprint
2. Navigates to Wildberries search page with your keyword and sort parameters
3. Waits for the website's JavaScript to complete anti-bot challenges
4. Intercepts the internal JSON API response (__internal/u-search)
5. Extracts all 30+ product fields from the structured data
6. Auto-paginates until max items reached or results exhausted
7. Deduplicates by product ID to prevent duplicates across pages

🔍 Tips for Best Results

• Use Russian keywords for the most complete results. Russian-language queries return the full Wildberries catalog. English queries also work but may return fewer results.
• Combine with other data sources — use this scraper alongside Ozon or Yandex Market scrapers for complete Russian e-commerce coverage.
• Sort by rate to get the highest-rated products first.
• Sort by pricedown to analyze premium/luxury segments of a category.
• Sort by priceup to find budget options and entry-level products.
• Run regularly to track price changes, new product launches, and rating trends over time.

⚙️ Running on Apify

1. Click "Try for free"
2. Enter your search keywords in the queries field
3. Set maxItemsPerQuery to your desired limit
4. Choose a sort order if needed
5. Click "Save & Run"

The actor will process each keyword, paginate automatically, and save all products to the dataset. Download as JSON, CSV, Excel, or access via API.

📚 Related Actors

• Ozon Scraper — Russia's #2 marketplace
• Yandex Market Scraper — Price comparison across Russian retailers
• Allegro Scraper — Polish marketplace (CEE region)
• Amazon Product Scraper — Global marketplace benchmark

⚠️ Legal & Responsible Use

This scraper extracts publicly available product data from Wildberries.ru. It is designed for competitive intelligence, market research, and supplier discovery purposes.

Users are responsible for:

• Complying with Wildberries' Terms of Service
• Respecting rate limits and not overwhelming the website
• Not scraping personal data or user-generated content beyond public product listings
• Complying with applicable data protection laws (GDPR, Russian Federal Law No. 152-FZ)
• Ensuring your use case aligns with fair use principles

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Built with ❤️ for the e-commerce and marketplace intelligence community. Questions? Contact the developer through Apify.