Competitor Intelligence Report

Paste a competitor's URL. Get back a structured intelligence brief in ~2 minutes: who their customers are, what tech they run, how they position, and 3–5 specific gaps you can exploit. Neutral and factual — not a sales doc. Styled HTML output (print to PDF, screenshot for a deck). Pay-per-use. No API keys. MCP-compatible.

What you get

One report per run, covering:

• Executive Summary — 2–3 paragraph overview of the competitor's strategy
• Tech Stack — CMS, hosting, analytics, marketing tools, and other detected technologies
• Customers & Testimonials — Named companies using the competitor's product, with direct quotes and metrics where available
• Positioning & Value Proposition — Key features, pricing model, and how they differentiate
• Opportunities — 3–5 specific gaps or weaknesses a competitor could exploit

How it works

1. Crawls up to 5 pages of the competitor's site (prioritizing /customers, /case-studies, /testimonials, /about, /pricing, /blog)
2. Uses an LLM to analyze the content and generate a structured report
3. Returns the full report as plain text in the dataset

Input

Field	Description
Competitor URL	The competitor's website (e.g., "https://stripe.com")
Industry	Optional: specify the industry for better context
Max Pages	Number of pages to crawl (default: 5)
LLM Model	Gemini 2.5 Flash or Claude Haiku 4.5

Output

One row in the dataset:

Field	Description
competitor_url	The URL you analyzed
pages_crawled	How many pages were successfully fetched
report	The full intelligence report (plain text)

Use cases

• Before a sales call — Know who your prospect's current vendor is, what they're paying, and where the gaps are
• Track competitor customer wins — See which companies are publicly associated with a competitor
• Find switching candidates — Identify customers with quoted pain points or dissatisfaction
• Pricing intelligence — Understand how a competitor positions their pricing (or hides it)
• Content strategy — Find positioning language and features you should counter

Pricing

Pay-per-event: $5 per completed report.

Notes

• No API keys required — LLM calls are handled via Apify's built-in OpenRouter proxy.
• Average run time: 30–90 seconds.
• Sites that block scraping (Cloudflare, bot detection) may return fewer pages. The report will reflect only what was successfully crawled.
• Tech stack detection is based on visible signals in page content (scripts, meta tags, mentions). For deeper fingerprinting, pair with a dedicated tool like BuiltWith.

MCP

Add this to your MCP client config to use this actor as a tool:

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?tools=harmony_labs/competitor-intel-report"
    }
  }
}

Related

• AI Keyword Generator — one seed keyword in, a ranked list of long-tail keywords out with search intent and difficulty scores.