Pricing

Pay per usage

SERP + PAA + AI Overview Content Gap Pack

Fetches public Google SERP HTML, extracts organic/PAA/related-search signals, and builds agency-ready content gap packs per keyword.

Pricing

Pay per usage

Rating

0.0

(0)

Developer

Brian Keefe

Actor stats

Bookmarked

Total users

Monthly active users

9 days ago

Last modified

serp-paa-ai-overview-content-gap-pack

Production-ready Apify Actor for building a narrow, agency-report-ready SERP content gap pack from public Google HTML.

For each keyword, the actor:

Fetches public Google SERP HTML with Crawlee/Cheerio
Extracts visible organic results with title, url, snippet, position, and domain
Extracts visible People Also Ask style questions when present
Extracts related searches when present
Detects AI Overview presence/signals on a best-effort basis only
Produces a content gap pack with target rankings, pages to update, competitor clusters, topic opportunities, and evidence

Input

Example:

{
  "keywords": ["content gap analysis", "seo content audit"],
  "targetDomain": "example.com",
  "country": "us",
  "language": "en",
  "resultLimit": 10,
  "maxConcurrency": 2,
  "requestTimeoutSecs": 30,
  "maxRequestRetries": 2
}

See examples/sample-input.json.

Output

The actor writes one content gap pack per keyword to the Apify Dataset.

Each record includes:

reportMetadata
serp.organicResults
serp.paaQuestions
serp.relatedSearches
serp.aiOverview with bestEffort: true
targetDomainRankings
pagesToUpdate
competitorClusters
contentGaps
evidence

See examples/sample-output.json.

AI Overview Note

aiOverview detection is explicitly best-effort. Google markup changes frequently, and AI Overview modules are not consistently represented in static HTML. Treat these signals as indicative, not guaranteed.

Local Development

Install dependencies:

$npm install

Run the actor locally with Apify local storage:

$npm start

Run deterministic tests with fixture HTML only:

$npm test

Run deterministic smoke verification with fixture HTML served locally:

$npm run smoke

Run with Apify CLI:

$npx --yes apify-cli run

Notes

The runtime actor can fetch live public SERP HTML.
The included tests and smoke script never depend on live Google responses.
This actor intentionally focuses on a small, report-ready SERP analysis workflow rather than raw SERP JSON export.

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