Advanced SEO & Business Visibility Audit Tool

Overview

Advanced SEO Audit & Website Analysis Actor is an Apify-powered tool that performs end-to-end SEO, performance, trust, and UX analysis for any website.

The actor evaluates technical SEO, content quality, page speed, trust signals, social presence, and payment readiness, then assigns a clear SEO score, letter grade, and AI-style optimization suggestions.

Ideal for SEO agencies, auditors, SaaS founders, consultants, and digital marketers.

🚀 Key Features

📄 Page-level SEO analysis

🏷️ Title & meta description detection

⚡ Page load time measurement

📊 Core Web Vitals (heuristic)

🧠 Keyword frequency & content analysis

🛠️ Technical SEO checks (H1, canonical, robots)

🔒 Trust & UX signals (HTTPS, mobile-friendliness)

🌐 Social media presence detection

💳 Payment gateway detection

📉 SEO issue detection with severity

🧮 SEO score & grade calculation (A–D)

🤖 AI-powered optimization suggestions

📁 CSV report export (no external libraries)

🧠 What This Actor Analyzes 1️⃣ Performance

Page loading time (ms)

Core Web Vitals (LCP, CLS, FID – heuristic)

2️⃣ Content SEO

Total word count

Top 10 keyword frequency

Meta description presence

3️⃣ Technical SEO

Meta description

Robots meta tag

Canonical URL

H1 tag presence

4️⃣ Trust & UX

HTTPS enabled

Mobile-friendly check

Contact page presence

Privacy policy presence

5️⃣ Social & Business Signals

Social media links (Facebook, Instagram, Twitter, LinkedIn, YouTube)

Payment gateway detection (PayPal, Stripe, Razorpay, etc.)

📥 Input

This module is designed to be used inside an Apify Actor or crawler where a page object is available.

Typical use case:

Crawl one or multiple URLs

Pass each page to the analyzePage() function

Generate scores, suggestions, and export reports

📤 Output Structure

Each analyzed page returns a structured object:

{ "url": "https://example.com", "title": "Example Website", "loadingTimeMs": 2450, "coreWebVitals": { "LCP": 2.8, "CLS": 0.12, "FID": 80 }, "contentSeo": { "wordCount": 820, "topKeywords": [ { "keyword": "seo", "count": 18 }, { "keyword": "marketing", "count": 12 } ], "metaDescriptionPresent": true }, "technicalSeo": { "hasMetaDescription": true, "hasRobotsTag": true, "hasCanonical": true, "hasH1": true }, "trustUx": { "httpsEnabled": true, "mobileFriendly": true, "hasContactPage": true, "hasPrivacyPolicy": true }, "socialStatus": { "found": true, "count": 4 }, "paymentGatewayDetected": true, "googleRankingSignals": { "indexedLikely": true, "seoReadyScore": "Good" }, "issues": [] }

🧮 SEO Scoring & Grades

Each page is scored out of 100 points.

Scoring Logic Factor Points Meta description 20 H1 tag present 20 HTTPS enabled 20 Content length > 300 words 20 Load time < 3 seconds 20 Grade Mapping Score Grade 90–100 A 75–89 B 60–74 C Below 60 D 🤖 AI Optimization Suggestions

The actor generates actionable SEO suggestions automatically, such as:

Add a compelling meta description

Increase content length for better rankings

Optimize for mobile devices

Enable HTTPS

Improve page speed with caching and compression

If no issues are found:

Website is well optimized. Maintain current SEO practices.

📉 SEO Issues Detection

Each detected issue includes:

Type (SEO, Security, Content)

Severity (High / Medium)

Clear explanation

Example:

{ "type": "SEO", "severity": "Medium", "message": "Meta description missing" }

📁 CSV Report Export

The actor can export a ready-to-share CSV audit report, including:

URL

Page title

SEO score & grade

Word count

Load time

HTTPS status

Social links count

Payment gateway detection

Issues count

The file is saved as:

seo-audit-report.csv

No external CSV libraries required.

🎯 Use Cases

Website SEO audits

Client SEO reporting

Lead qualification

SaaS onboarding audits

Competitor analysis

Technical SEO health checks

Agency automation workflows