Advanced SEO & Business Visibility Audit Tool

🚀 Advanced SEO & Business Visibility Audit Tool

An AI-powered SEO, visibility, and local business intelligence analyzer built using Apify + Crawlee (Playwright).

This actor performs end-to-end website audits including SEO health, technical signals, Google visibility, social presence, and local business data extraction (Justdial-style) such as phone numbers, reviews, ratings, and address details.

All extracted insights are automatically saved to the Apify Dataset and Output UI.

🔍 Key Features

This actor analyzes a given website URL and generates a comprehensive SEO & business intelligence report, including:

🌐 Website & SEO Analysis

On-page SEO health

Technical SEO signals

Page experience & performance

Mobile friendliness

SERP enhancement opportunities

📊 Visibility & Ranking Intelligence

Google visibility indicators

Ranking potential estimation

Lead value classification (High / Medium / Low)

Competitor gap indicators

🏢 Local Business Intelligence (Justdial-Style)

Business name detection

Phone number & WhatsApp number extraction

Address & location (Country / State / City)

Google-style ratings & reviews (heuristic)

🔐 Trust, Social & Compliance

Social media presence detection

Trust & compliance signals

Payment gateway detection

🤖 AI-Generated Insights

Overall digital readiness verdict

Actionable improvement roadmap

▶️ How the Actor Works

Actor receives startUrls as input

Website is loaded using Playwright

Page content is analyzed for:

SEO & technical signals

Social media presence

Trust & compliance markers

Business contact details

Google-style signals are inferred:

Ratings

Review counts

Review snippets

Results are stored in:

Apify Dataset

Apify Output UI

📥 Input Configuration Required Input { "startUrls": [ { "url": "https://www.example.com" } ] }

Notes

Only one URL is required per run

No additional configuration is needed

Local business (Justdial-style) analysis runs automatically

📤 Output Structure 🔹 Core SEO & Business Intelligence { "url": "https://example.com", "websiteSEO": {}, "technicalSEO": {}, "googleVisibility": {}, "rankingPotential": {}, "serpEnhancements": {}, "socialMediaStatus": {}, "trustCompliance": {}, "leadValue": "HIGH | MEDIUM | LOW", "actionRoadmap": [], "aiVerdict": {}, "competitorGap": {} }

🔹 Advanced Metrics { "overallStatus": "Strong digital foundation", "seoHealthScore": 85, "pageExperienceScore": 90, "loadingTimeMs": 1200, "mobileFriendly": true, "metaDescription": "SEO optimized description", "contentKeywords": [], "socialMediaLinks": [], "paymentGatewaysDetected": [] }

🔹 Local Business & Contact Details { "phoneNumber": "+91XXXXXXXXXX", "whatsappNumber": "+91XXXXXXXXXX", "googleRating": 4.4, "googleReviewCount": 128, "googleReview": "Sample review snippet", "addressDetails": "Full business address", "country": "India", "state": "Tamil Nadu", "city": "Chennai", "businessName": "Business Name" }

⚠️ Important Notes

Google ratings and reviews are heuristically inferred from visible page content and directory-style layouts

Availability and accuracy depend on the website’s HTML structure

This actor does not use Google APIs

✅ Use Cases

SEO audits for client websites

Local business visibility analysis

Lead qualification & scoring

Agency-ready SEO reporting

Directory-style business intelligence

Competitive SEO benchmarking

🛠 Built With

Apify SDK

Crawlee

Playwright

AI-assisted content analysis