EU Green Claims Checker: Greenwashing Scanner for Online Stores

💰 $2 per 1,000 pages scanned, plus $5 per 1,000 AI-reviewed findings (optional). A Shopify store with 300 products costs about $0.60, plus a few cents of Apify platform usage. No subscription, no API key.

From 27 September 2026, the EU Empowering Consumers for the Green Transition Directive (EmpCo, Directive 2024/825) bans common green marketing claims across all EU countries. Words like eco-friendly, sustainable, climate neutral or a self-made eco-certified badge can now be an unfair commercial practice.

This Actor scans your online store (or your clients' stores) and lists every risky claim with the exact sentence, the page, the rule it breaks, the legal basis and how to fix it, plus a shareable HTML audit report.

What it checks

Rule	Example	Risk
Climate-neutral claims based on offsetting (Annex I, 4c)	"carbon neutral delivery", "klimaneutral"	High
Generic environmental claims (Annex I, 4a)	"eco-friendly", "sustainable", "écoresponsable"	High (medium with EU Ecolabel)
Claims about the whole product or business (Annex I, 4b)	"100% sustainable", "zero waste"	Medium
Self-made sustainability labels (Annex I, 2a)	"eco-certified", "green badge"	Medium
Future claims without a verified plan (Art. 6(2)(d))	"net zero by 2030"	Medium
Specific claims to keep evidence for (optional)	"80% recycled polyester", "organic cotton"	Low

Languages: English, German, French, Spanish, Italian and Dutch, detected per page.

Fewer false alarms: colours ("forest green"), "durable" meaning long-lasting, and "Sustainable Development Goals" are ignored. If the page mentions the EU Ecolabel or another official EN ISO 14024 ecolabel (Nordic Swan, Blauer Engel…), generic claims are downgraded and flagged for you to check.

AI review (paid Apify plans): each finding is checked in context, false alarms are marked, and you get a compliant rewrite in the page's language, with placeholders like [X]% instead of invented facts.

Who it is for

• Shopify and e-commerce brands selling into the EU, before the rules apply.
• Agencies, consultants and compliance teams auditing many client stores at once.
• Marketplaces and retailers checking supplier product copy.

How to use it

1. Paste one or more store URLs.
2. Set Max pages per store (each product or page counts as one).
3. Run it, then open Audit report (HTML) in the Output tab, or export the findings to CSV, Excel or JSON.

How stores are read

• Shopify stores: every product title and description from the store's public product feed, plus the home page and sustainability/about pages, where brand-level claims usually sit.
• Other websites (WooCommerce, Magento, custom): the home page, product URLs from the sitemap and same-site links, sustainability pages first.

The same sentence on many pages (a footer or a shared description) is reported once, with the number of pages.

Example input

{
  "storeUrls": ["https://www.example-store.com", "https://shop.example.de"],
  "maxPagesPerStore": 500,
  "includeSpecificClaims": false,
  "aiReview": true
}

What you get

Findings: severity, claim, sentence (context), ruleTitle, legalBasis, advice, aiRewrite, aiReason, appearsOnPages, pageUrl, storeUrl, language.

Stores: riskLevel, pagesScanned, high / medium / low counts and topClaims.

REPORT.html: a clean report to send to a client or legal team.

Pricing

Event	Price
Page or product scanned	$0.002 ($2 per 1,000)
Finding reviewed by AI (paid plans, optional)	$0.005 ($5 per 1,000)

Store size	Scan cost	With AI on 50 findings
100 products	~$0.20	~$0.45
1,000 products	~$2.00	~$2.25

Plus Apify platform usage (a few cents per run). Set a maximum cost per run in the run options and the Actor stops when it is reached.

Good to know

• Not legal advice. This is an automated first pass. Claims depend on context and evidence; ask a lawyer before making final decisions.
• It reads only public text on product and store pages. It does not log in, and it collects no personal data.
• Images, badges inside images and videos are not checked.
• If many pages fail, switch the proxy to the RESIDENTIAL group or lower Parallel requests.

Related

• App Review Monitor: Slack alerts for new 1–2 star app reviews
• App Idea Validator: check an app idea against real store data

Found a problem or a claim we missed? Open an issue on the Issues tab with your run link.