Snapchat Ads Library Scraper — every ad an advertiser runs on Snapchat, EU ads and political ads

Download the ads any company runs on Snapchat from Snap's two public ad libraries in one actor:

• Ads Gallery (adsgallery.snap.com): every commercial ad delivered in the EU in the last 12 months, published under the Digital Services Act. Enter one or many advertiser or brand names (Spotify, Nike, Zalando) and get one row per ad: video or image creative, headline, call to action, landing page with its UTM tags, impressions in total and per country, the age and gender targeting, the start date and the review status.
• Political & Advocacy Ads (snap.com/political-ads): the archive of political, issue and advocacy ads worldwide since 2018, mostly US, with the amount spent, impressions, the paying organisation, committee and ballot information, and the regions, metros and postal codes targeted.

No Snapchat login, API key or cookies needed, and one run covers as many brands, countries and years as you like.

Why this Snapchat Ads Library scraper

• Both Snap ad libraries. Commercial ads in the EU and political ads worldwide, behind one library switch.
• Many advertisers in one run. Paste a list of brand names instead of starting one run per brand, and filter by any of the 27 EU countries at once.
• Spend for political ads. The political archive includes how much each advertiser paid, so a cap on the number of ads keeps the biggest spenders first.
• Straight from Snap's own API. The data comes from Snap's public ad library endpoint, not from page scraping, so it does not break when the website changes. About 5 KB of proxy traffic per ad.
• The right company. Snap's name search is loose ("Uber" also finds "Hubert"); by default only advertisers whose name contains yours as a whole word are saved and charged.
• Marketing fields, not just a creative link. Landing page URL, parsed utm_source / utm_medium / utm_campaign, impressions per country, target age range and gender, ad type (video, story, collection, product catalog, app install, lens), how many days it has been running.
• Dynamic ads decoded. Story ads list every frame, product-catalog ads list their product images.
• Reliable. Snap limits how many requests one IP may make; the scraper moves to a fresh IP when it is refused, re-checks an empty answer before telling you a brand has no ads, and one failing brand never fails the run.
• Cheap. $0.75 per 1,000 ads, platform usage included.

Use cases: competitor ad research on Snapchat

• Competitor monitoring: which creatives a rival is running right now, in which countries, and for how long.
• Agencies and media buyers: build a swipe file of video ads for a whole category, filtered by country and status.
• Landing-page and campaign research: the destination URLs and UTM naming conventions behind the ads.
• Market research: how much reach a brand buys in each EU country and which audiences it targets.
• Compliance and brand protection: check which advertiser accounts run ads under your brand name.
• Political and issue advertising research: who paid for which ads, how much, and which regions or metros they targeted.

Pair it with our Meta Ads Library Scraper to cover Facebook and Instagram ads too.

Input example

{
  "advertisers": ["Spotify", "Nike", "Zalando"],
  "countries": ["de", "fr", "it"],
  "status": "ACTIVE",
  "maxAdsPerAdvertiser": 100,
  "maxItems": 1000
}

For political and advocacy ads (spend, worldwide):

{
  "library": "political",
  "years": ["2025", "2026"],
  "politicalCountries": ["US"],
  "advertisers": ["Ben and Jerry", "Human Appeal"],
  "maxAdsPerAdvertiser": 50
}

Field	What it does
library	gallery (default): commercial ads delivered in the EU. political: Snap's political and advocacy ads archive
advertisers	Advertiser or brand names, one per line. Snap matches the name against the paying advertiser (for example "Spotify USA Inc."), so a short brand name finds all its entities
maxAdsPerAdvertiser	Ads per name (0 = all of them). Snap returns 10 ads per page
maxItems	Cap for the whole run (0 = no cap)
matchMode	word (default) keeps only advertisers whose name contains your name as a whole word; snap returns everything Snap matches, including look-alike names
countries	Gallery only: EU countries the ads were delivered in. Empty = all 27. Greece is el
years	Political only: which yearly archives to read (2018 to now). Empty = this year and last year
politicalCountries	Political only: keep ads shown in these countries (US, GB or names). Empty = all
status	ACTIVE, PAUSED or both (empty)
dateFrom / dateTo	Only ads that ran at some point inside this window (Snap keeps 12 months)
includeRaw	Adds Snap's untouched record as raw (story frames, catalog items, every targeting field)
maxConcurrency	Advertiser names fetched at the same time (default 2, up to 5)
proxyConfiguration	Apify Proxy, residential by default; a fresh IP is used whenever Snap refuses a request

Output example

{
  "adId": "ed3fab9e-a873-4796-bb53-ef9b6f0758a9",
  "advertiserName": "Spotify USA Inc.",
  "brandName": "SpotifyDE",
  "profileName": "Spotify",
  "adAccountName": "Spotify-OneVibe-EMEA",
  "status": "ACTIVE",
  "adType": "REMOTE_WEBPAGE",
  "headline": "OFFMAKING mit Paula Hartmann.",
  "callToAction": "WATCH",
  "languages": ["de"],
  "mediaType": "VIDEO",
  "mediaUrl": "https://cf-st.sc-cdn.net/d/K2rBsj5eyb83mNJpeqd4S.67?mo=…",
  "startDate": "2025-12-11T00:00:00Z",
  "daysSinceStart": 309,
  "impressionsTotal": 150561,
  "impressionsByCountry": { "de": 150561 },
  "countries": ["de"],
  "landingUrl": "https://spotify.app.link/?…&utm_source=snapchat-germany-targeted-accountsharers-consideration&utm_medium=paidsocial&…",
  "landingDomain": "spotify.app.link",
  "utm": {
    "source": "snapchat-germany-targeted-accountsharers-consideration",
    "medium": "paidsocial",
    "campaign": "2025q4-local-cultural-brand-DE-Deutschrap-2-Consideration-Traffic-Snapchat-Dec-genz-…",
    "content": "LongformTrailer-PaulaHartmann"
  },
  "targetAgeMin": 18,
  "targetAgeMax": 34,
  "targetGender": null,
  "reviewStatus": "APPROVED",
  "searchTerm": "Spotify",
  "source": "Snap Ads Gallery",
  "sourceUrl": "https://adsgallery.snap.com/",
  "scrapedAt": "2026-10-15T13:42:13Z"
}

Story ads add a snaps list (one entry per frame), product-catalog ads add productCount and productImages.

A political ad row ("library": "political") looks like this (shortened):

{
  "adId": "2db2962a0099a5b7964a3ac09f6ca58dca014b83f9478084a4e0a87ff1b5263a",
  "library": "political",
  "advertiserName": "Ben & Jerry's",
  "organizationName": "Ben and Jerry s Homemade Inc",
  "country": "united states",
  "status": "ENDED",
  "mediaType": "PNG",
  "currency": "USD",
  "spend": 17651,
  "impressionsTotal": 1916765,
  "startDate": "2026-08-04T15:15:00Z",
  "endDate": "2026-09-01T03:59:00Z",
  "daysRunning": 28,
  "landingDomain": "activism.benjerry.com",
  "targetAge": "18-44",
  "regionsIncluded": ["Maine", "Vermont"],
  "metrosIncluded": ["Boston (manchester)"],
  "searchTerm": "Ben and Jerry",
  "source": "Snap Political Ads Library",
  "sourceUrl": "https://www.snap.com/en-US/political-ads"
}
``` The run's
**OUTPUT** record lists, per name, how many ads were saved, how many pages were read and which advertiser entities the
name matched; **INPUT_STATUS** says for each name whether it was found, not found, or could not be checked.

## Run it on a schedule and connect it to your tools

**Schedule:** in Apify Console open *Schedules → Create*, pick this actor and your input, and run it every Monday morning
to see which ads your competitors launched last week and which ones are still running. Each run returns the full, current
result set as a new dataset.

**Integrations** (Actor → *Integrations* tab, no code):
- **Google Sheets** — append every run's ads to a sheet.
- **Make, Zapier, n8n** — start the actor from a scenario/zap/workflow and use the ads in the next steps.
- **Webhook** — get a POST to your endpoint when a run succeeds, then download the dataset.
- **Slack / email** — notify your team when a scheduled run finishes.

**AI agents (MCP)** — Claude, ChatGPT, Cursor, VS Code or any MCP client can run it as a tool: add the Apify MCP
server `https://mcp.apify.com?actors=kalilfagundes.w/snapchat-ads-scraper` (sign in with your Apify account) and ask for the data in
plain language. The agent fills the input from the input schema and reads the dataset back.

**API** — call it from your code (`pip install apify-client` / `npm i apify-client`):

```python
from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("kalilfagundes.w/snapchat-ads-scraper").call(run_input={
    "advertisers": ["Spotify", "Nike", "Zalando"],
    "countries": ["de", "fr", "it"],
    "status": "ACTIVE",
    "maxAdsPerAdvertiser": 100,
})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item["advertiserName"], item["headline"], item["impressionsTotal"], item["landingUrl"])

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('kalilfagundes.w/snapchat-ads-scraper').call({
  advertisers: ['Spotify', 'Nike', 'Zalando'],
  countries: ['de', 'fr', 'it'],
  status: 'ACTIVE',
  maxAdsPerAdvertiser: 100,
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Pricing

Pay per result, platform usage included:

Event	Price
Ad saved	$0.75 per 1,000 ads
Run start	$0.002

Example: 1,000 ads of a competitor ≈ $0.75. Apify subscribers get tier discounts automatically. Set maxItems to cap the cost of a run.

FAQ and limits

• Does it need a Snapchat login or API key? No. Snap's ad library is public and open to third parties.
• Which ads are covered? Gallery: ads delivered in the EU member states during the last 12 months, as Snap publishes them under the Digital Services Act; ads that never reached the EU are not in it. Political: the political, issue and advocacy ads Snap lists in its yearly archive (2018 onwards, mostly the US, also the UK, Canada, Australia, the Gulf and Europe). It does not contain ordinary commercial ads outside the EU.
• Is there ad spend? Only in the political library. For commercial gallery ads Snap publishes impressions, not spend, and no end date, so daysSinceStart counts from the start date for every status.
• How fresh is the political archive? Snap rebuilds the yearly files itself; the actor reads the current file on every run. A new campaign appears when Snap adds it to the archive.
• Why does a search for "Uber" find nothing, or fewer ads than I expected? Snap matches any part of a name, so "Uber" also returns "Hubert" and "Shubert". By default (matchMode: word) the scraper keeps only advertisers whose name contains your name as a whole word and tells you in INPUT_STATUS when everything Snap returned was a look-alike. Set matchMode to snap to get Snap's loose matches. Every row has searchTerm and advertiserName either way.
• Date filter: dateFrom and dateTo select ads that ran at some point in the window, as Snap defines it. If you set only dateFrom, today is used as the end.
• Greece uses the code el in Snap's gallery (gr is accepted and converted). For political ads use politicalCountries.
• Data belongs to the advertisers and Snap; use it in line with their terms and your local laws.

Related actors

• Meta Ads Library Scraper - Facebook & Instagram Ads

Feedback

Found a missing field or a brand that returns nothing? Open an issue on the Actor page and it will be looked at.