New Business Leads: Sonoma County, CA Fictitious Business Name Filings

Every new DBA registered in Sonoma County, from painters, cleaners and landscapers to wineries, consultants and shops. Each lead has the owner's name and address. About 1¢ a lead.

Every business operating under an assumed name in California must file a Fictitious Business Name (FBN) statement with the County Clerk. This Actor reads the Sonoma County Clerk-Recorder's official FBN open data and returns new filings only, about 100 a month. Renewals are excluded: California files renewals as fresh statements, so the Actor drops any filing whose business started more than a year earlier. Each lead includes the business name(s), registrant (owner) name, entity type, business address, mailing and registrant addresses, start date and filing date.

👉 Try it free: new Apify accounts get $5 of free platform credit every month, enough for hundreds of leads.

Real sample leads (pulled October 2026)

Business	Registrant	City	Type	Filed
Excel Painting & Restoration	Bill P McKeever	Santa Rosa	Individual	2026-09-25
Colibri Playgarden	Janine Reimann	Rohnert Park	Individual	2026-09-25
Next Chapter Living Solutions	North Bay Online Estate Auction	Healdsburg	Corporation	2026-09-25
That Fiber Bish	Christina Bishop	Santa Rosa	Individual	2026-09-25
Peptoc	People Projects	Cotati	Corporation	2026-09-25

ROI: 1,000 brand-new Sonoma County businesses cost $10. One bookkeeping, insurance or website client pays for years of runs.

Who uses it

Accountants, bookkeepers & payroll · business insurance · banks and merchant services · web design, SEO & local marketing · business-formation and registered-agent services · B2B suppliers and sign shops.

Filters

Cities (Santa Rosa, Petaluma, Healdsburg, Sonoma) · ZIPs · business types (Individual, Limited Liability Company, Corporation) · business name keywords · exclude renewals (on by default) · filing-date range.

Set it up as a daily lead feed

Keep Only new since last run on, choose Schedule → Daily, and send leads to Google Sheets, HubSpot, Slack, Zapier or Make. The county posts filings in batches, usually a few weeks after filing. With dedupe on, each batch shows up once.

Input

{ "cities": ["Santa Rosa", "Petaluma"], "businessTypes": ["Individual", "Limited Liability Company"], "dateFrom": "30 days", "onlyNew": true }

Output fields

documentNumber, filingDate, businessName, allBusinessNames, registrantName, businessType, businessAddress, city, state, zip, mailingAddress, registrantAddress, dateBusinessCommenced, expirationDate, source

Pricing

Pay per result: $0.01 per lead ($10 per 1,000). No subscription.

FAQ

Where does the data come from? The "Fictitious Business Names" dataset on data.sonomacounty.ca.gov, published by the County of Sonoma. Why are the newest filings a few weeks old? The county publishes in batches. Use a 30–45 day window for the first run, then let the daily schedule pick up each new batch. Does it include phone or email? FBN statements don't collect them. You get the owner's name and address, which most enrichment tools can match.

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Last updated: October 14, 2026 · Built by LeadSignal: public-record lead feeds for B2B sales. Not affiliated with the County of Sonoma.