Amazon Ads Partner Directory Scraper

Amazon Ads Partner Directory (advertising.amazon.com/partners/directory) is Amazon's directory of advertising partners. This actor collects structured partner profile data from Amazon Ads Partner Directory listing and detail pages.

Introduction

The Amazon Ads Partner Directory scraper starts from directory listing or partner detail URLs, goes through result pages, and extracts structured partner data such as partner name, company website, services, products, marketplaces, badges, awards, case studies, testimonials, and more.

Use Cases

• Market research: Track Amazon Ads partner coverage, services, products, and regional presence.
• Partner discovery: Build lists of agencies and technology partners for selected filters or keywords.
• Lead generation: Create structured partner datasets for enrichment and outreach workflows.
• Analytics pipelines: Feed BI tools, dashboards, and internal warehousing.

Input

Provide the following fields:

• startUrls (array, required): Amazon Ads Partner Directory listing or detail URLs.
• maxItems (integer, optional): Maximum number of partner profiles to extract per start URL.
• proxyConfiguration (object, optional): Apify proxy settings.

Notes:

• Directory filters in the URL are preserved, including search keywords, services, products, locations, countries, awards, and other supported filters.
• Pagination stops per source URL when maxItems is reached.

Input Examples

1) Start URLs

{
  "startUrls": [
    {
      "url": "https://advertising.amazon.com/partners/directory?sref_=user&q=public&services=inventory_management%2Bdetail_page_set_up"
    },
    {
      "url": "https://advertising.amazon.com/partners/directory/details/amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b/Xnurta"
    }
  ],
  "maxItems": 10,
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}

Output

Each dataset item contains fields like:

{
  "id": "amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b",
  "url": "https://advertising.amazon.com/partners/directory/details/amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b/Xnurta",
  "logo": "https://d16b0ivzif5w4p.cloudfront.net/v2/amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b?versionId=3p83.JxlcEGWnkBZkVhZg4rKNTOzVq6N",
  "name": "Xnurta",
  "description": "Xnurta, powered by SparkXGlobal, is an advanced AI platform designed to maximize returns on Amazon advertising spend for brands, sellers, and agencies.",
  "externalHomeUrl": "https://www.xnurta.com/",
  "contactUrl": "https://www.xnurta.com/contact",
  "companyName": "SparkX Marketing Co., Limited",
  "companyWebsite": "https://www.sparkxmarketing.com",
  "serviceModel": "Agency",
  "serviceModels": ["Service", "Self Service"],
  "pricingModels": [
    "Ad Spend Based Commissions",
    "Custom Package",
    "Gms Based Commissions",
    "Project Based",
    "Flat Monthly Fee"
  ],
  "industries": [
    "Automotive",
    "Consumer Electronics",
    "Entertainment",
    "Fashion",
    "Financial Services",
    "Grocery",
    "Hospitality",
    "Publishing",
    "Telecom",
    "Toys And Games"
  ],
  "services": [
    "Audience And Targeting",
    "Campaign Management",
    "Campaign Reporting",
    "Detail Page Set Up",
    "Inventory Management",
    "Clean Room Analytics",
    "Reporting And Analytics"
  ],
  "products": [
    "Amazon Dsp",
    "Sponsored Brands",
    "Sponsored Products",
    "Video Ads",
    "Stores",
    "Sponsored Display",
    "Amazon Live",
    "Amazon Marketing Cloud",
    "Amazon Attribution",
    "Audio Ads"
  ],
  "marketplaces": [
    "AU",
    "CA",
    "DE",
    "FR",
    "GB",
    "IN",
    "IT",
    "JP",
    "MX",
    "NL",
    "SG",
    "US"
  ],
  "languages": ["English", "Chinese"],
  "leadChannels": "All",
  "locations": ["US", "SG", "KR", "VN", "CN", "HK", "AU"],
  "budgets": [
    {
      "minimum": 5000,
      "maximum": null,
      "currency": "USD"
    }
  ],
  "certificates": [
    {
      "tag": "Amazon Ads Foundations",
      "level": "Foundational"
    },
    {
      "tag": "Amazon Dsp",
      "level": "Advanced"
    }
  ],
  "accreditation": ["Advanced Partner"],
  "badgeProducts": [
    {
      "type": "Verified By Amazon",
      "value": "Amazon Dsp"
    },
    {
      "type": "Verified By Amazon",
      "value": "Amazon Marketing Cloud"
    }
  ],
  "badgeServices": [
    {
      "type": "Verified By Amazon",
      "value": "Campaign Management"
    },
    {
      "type": "Verified By Amazon",
      "value": "Detail Page Set Up"
    }
  ],
  "awards": [
    {
      "name": "2024 Technology Innovation Winner",
      "description": "2024 Technology Innovation Winner",
      "locale": "En Us",
      "image": null
    },
    {
      "id": "amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b_6ed0a2f8-6d5b-4a05-a967-09b402e6d229",
      "type": "Awards",
      "image": "https://d3o41yn1kutpdr.cloudfront.net/live/6ed0a2f8-6d5b-4a05-a967-09b402e6d229",
      "details": [
        {
          "name": "2024 Technology Innovation Winner",
          "description": "2024 Technology Innovation Winner",
          "locale": "En Us",
          "image": null
        }
      ]
    }
  ],
  "social": [
    {
      "platform": "Linkedin",
      "url": "https://www.linkedin.com/company/example"
    }
  ],
  "caseStudies": [
    {
      "id": "amzn1.ads1.ma1.13gqz02mi0lmdv85fsyekwz8b_1d1f9bf2-e892-48bc-ad2d-bb7e7ee6f825",
      "contentUrlKey": "xnurta-jackery"
    }
  ],
  "testimonials": [
    {
      "advertiserName": "Example advertiser",
      "details": [
        {
          "description": "Example testimonial text.",
          "locale": "En Us"
        }
      ]
    }
  ]
}

The scraper paginates through listing results and stops when maxItems is reached per start URL or when no more result items are found.

Why use the Amazon Ads Partner Directory Scraper?

• Focused: Built specifically for Amazon Ads Partner Directory listing/detail flows.
• Structured output: Ready-to-use JSON records for automation and analysis.
• Per-URL limits: maxItems is enforced per start URL.
• Flexible input: Supports both directory listing URLs and partner detail URLs.
• Apify-native: Works with Apify datasets, request queue, and proxy config.

FAQ

• How many partners can it extract?
  Controlled by maxItems per source URL.

• Do I need proxies?
  Not always, but proxies are recommended for larger runs and stability.

• Can I start from a partner detail URL?
  Yes. This actor supports both directory listing URLs and partner detail URLs.

• What if Amazon Ads Partner Directory changes their website structure?
  The actor may require updates to keep extraction stable.

Need to scrape other business directories?

Check out our other scrapers:

• AutoZone.
• CARFAX.
• CarGurus.
• Mobile.de Auto.

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Need help or want a custom solution?

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Image Credit

Image credit: advertising.amazon.com.