Google Maps AI Reviews Analyzer

Google Maps AI Reviews Analyzer is an Apify Actor that scrapes Google Maps reviews and uses AI to extract strategic insights, sentiment analysis, and customer personas.

🎯 Why Google Maps AI Reviews Analyzer?

Use cases:

• Understand Customer Sentiment - Go beyond star ratings to understand why customers love or hate a place.
• Identify Key Themes - Automatically extract recurring complaints, staff shoutouts, and feature requests.
• Competitor Analysis - Analyze your competitors' reviews to find their weaknesses and capitalize on them.
• SEO Optimization - Discover the keywords customers use to describe your business.

✨ What can Google Maps AI Reviews Analyzer do?

This Actor allows you to:

• Scrape Reviews - Fetch reviews from multiple Google Maps URLs.
• AI Analysis - Generate a comprehensive analysis for each location using advanced LLMs via OpenRouter.
• Extract Insights - Get executive summaries, customer personas, and actionable advice.
• Export Data - Download raw reviews and AI analysis in JSON, CSV, or Excel.

🚀 How to use Google Maps AI Reviews Analyzer?

1. Make a free Apify account here: https://console.apify.com/sign-up
2. Click on "Try for free"
3. Enter the Google Maps URLs you want to analyze and your OpenRouter API Key.
4. Click "Start" and wait for the Actor to complete
5. Download your data in JSON, CSV or Excel format

Important 1: The AI analysis is only available to paying Apify users.

Important 2: Under the storage tab you can also download the individual reviews as a separate dataset.

💡 What data will you receive?

Google Maps AI Reviews Analyzer extracts detailed information about each location's reviews:

Field	Description
placeUrl	The URL of the Google Maps place.
executive_summary	A high-level summary of the reviews.
sentiment_score	A score from 0 to 100 indicating overall sentiment.
customer_personas	Identified customer types with evidence.
seo_keywords	Keywords relevant for SEO.
recurring_complaints	Common issues mentioned by customers.
staff_shoutouts	Specific staff members praised in reviews.
feature_requests	Suggestions for improvements.

Output example

AI Analysis output:

{
	"placeUrl": "https://www.google.com/maps/place/Pal%C3%A1c+Adria/@50.0822927,14.4203758,848m/data=!3m1!1e3!4m14!1m7!3m6!1s0x470b9532ac79f339:0x37c63d3b5d74647c!2sApify!8m2!3d50.0813695!4d14.4254026!16s%2Fg%2F11f7n_qtnx!3m5!1s0x470b94edc8b3c4a1:0xfab070ea242d3757!8m2!3d50.0824471!4d14.4220333!16s%2Fg%2F1226mf4l",
	"executive_summary": "Adria Palace enjoys overwhelmingly positive reviews, with customers raving about its stunning rondo-cubist architecture, terrace cafe with views, and cultural attractions like the gallery and theater. The venue attracts architecture enthusiasts, tourists, art lovers, and locals seeking a unique spot for coffee or events, positioning it as a must-visit landmark in Prague. Minor operational hiccups like poor signage and queues slightly detract, but overall sentiment is excellent, driving repeat visits and recommendations.",
	"sentiment_score": 92,
	"customer_personas": [
		{
			"name": "Architecture Enthusiast",
			"evidence": "Multiple mentions of rondo-cubist style by architects Zasche and Janák, sculptures, and unique facade details."
		},
		{
			"name": "Digital Nomad",
			"evidence": "'My 'office' when in Prague - love the terrace bar, excellent food' and reliable terrace for working."
		},
		{
			"name": "Art and Culture Lover",
			"evidence": "Praise for Original Gallery supporting young artists, monthly art changes, events, theater, and exhibitions like Joan Miró."
		},
		{
			"name": "Cafe Terrace Seeker",
			"evidence": "Terrace with views, good coffee, desserts, shade, privacy, and pleasant seating."
		},
		{
			"name": "Tourist Explorer",
			"evidence": "'This is a must see when visiting Prague' and rooftop views during open house."
		}
	],
	"seo_keywords": [
		"Adria Palace Prague",
		"rondokubismus",
		"rondo-cubist architecture",
		"terrace bar Prague",
		"Original Gallery Prague",
		"cubist building Prague",
		"Prague theater Czech",
		"rooftop views Prague"
	],
	"suggested_hooks": [
		"Prague's cubist masterpiece with epic terrace vibes! 🌆☕",
		"Art, architecture & coffee heaven at Adria Palace! 🎨🏛️",
		"Hidden gallery gems & stunning views await! #PragueMustSee",
		"Your new fave spot for work & wonder in Prague! 💼✨",
		"Rondo-cubism magic + killer desserts! 😍"
	],
	"highlight_quotes": [
		"Amazing building with stunning art work and statues on the outside. This is a must see when visiting Prague.",
		"Krásná budova v centru Prahy... velká, pohodlná terasa, odkud je krásný výhled.",
		"Jedinečná stavba ve stylu rondokubismu, doporučuji k návštěvě!",
		"Beautiful building and amazing architecture. Went during a Praha open house and able to go on the roof for amazing views of the city.",
		"Nádherná budova... Káva výborná, dezertů na výběr opravdu spousta."
	],
	"recurring_complaints": [
		"Přepážky špatně označené... na vás ne počkají ani chvilku.",
		"Hledejte neustále svoje pořadí protože prostor je velký."
	],
	"staff_shoutouts": [
		"Personál ochotný",
		"Personál milý a vstřícný",
		"Obsluha pozorná"
	],
	"feature_requests": [
		"Lepší označení přepážek a pořadí.",
		"Častější přístup k interiérům a střeše (např. Open House).",
		"Více událostí a prohlídek."
	]
}

Review output:

{
	"placeUrl": "https://www.google.com/maps/place/Pal%C3%A1c+Adria/@50.0822927,14.4203758,848m/data=!3m1!1e3!4m14!1m7!3m6!1s0x470b9532ac79f339:0x37c63d3b5d74647c!2sApify!8m2!3d50.0813695!4d14.4254026!16s%2Fg%2F11f7n_qtnx!3m5!1s0x470b94edc8b3c4a1:0xfab070ea242d3757!8m2!3d50.0824471!4d14.4220333!16s%2Fg%2F1226mf4l",
	"review_id": "Ci9DQUlRQUNvZENodHljRjlvT2t0d1dYbFVPVzVITkRWeFRGRmpkVEIxWVRGRldIYxAB",
	"published_at": 1756541060565030,
	"last_edited_at": 1759905618611297,
	"author_name": "Lenka Myroniukova",
	"author_profile_url": "https://lh3.googleusercontent.com/a-/ALV-UjUpC91R-jbwhlVTnoKA7nEvMRlANyHJZXUSll3ZUMIL0aSDwOlIyQ=s120-c-rp-mo-ba2-br100",
	"author_url": "https://www.google.com/maps/contrib/112024527225450495121?hl=el",
	"author_id": "112024527225450495121",
	"stars": 5,
	"text": "My 'office' when in Prague - love the terrace bar, excellent food. Don't miss Original Gallery on the 1st floor - this gallery supports mainly the young and upcoming artists under one roof and you can buy all the art on the walls. The owners change the art on the walls every month and there are lots of events throughout the year. I also recommend the theatre downstairs, the plays are in Czech but worth visiting anyway.",
	"language": "en",
	"images": [
		{
			"id": "CIABIhBD8QyD_AP7ShuLUY50Hias",
			"url": "https://lh3.googleusercontent.com/geougc-cs/AMBA38tJIvzV9raqJRBEm7UT-3VzWWHLozYfbpZHP1jUkwzX682mSMcognG66jW3Q6T1h_czQ-rL5l-kFWvBwvG_xEVukJokMrQqQ6A-7iht683otyFFmmxo3y51Jw3336Jc4ZWICZXW0IUaHLo",
			"size": {
				"width": 2296,
				"height": 4080
			},
			"location": {
				"friendly": "Palác Adria",
				"lat": 50.08244710870805,
				"long": 14.422033307686107
			},
			"caption": null
		},
		{
			"id": "CIABIhClsNvJh0W9nkmO3R9NkC1K",
			"url": "https://lh3.googleusercontent.com/geougc-cs/AMBA38vBj7yItXOTHGOZ9_CxQYAHHjpmPlDWzoVFdk5IcR5YyXFKbV2Tf2l_6zTXxDguC-G5l9yFgVr_siQb2bL_XtENU2l3zYQFf7cKgpIk1tXrjKUe6IFurGe6IuXWN9gZujd_EHfvNIvB2LXH",
			"size": {
				"width": 2296,
				"height": 4080
			},
			"location": {
				"friendly": "Palác Adria",
				"lat": 50.08244710870805,
				"long": 14.422033307686107
			},
			"caption": null
		},
		{
			"id": "CIABIhCF9cY8T9192xDJWqTwvvak",
			"url": "https://lh3.googleusercontent.com/geougc-cs/AMBA38vmrmZteNI_gdeem59DhCAsv6ROoB9wnZy39-HvsDYU6myRTiYsJaHSAy2BNu-cMNs-_BzSAsFjX44sOf0x3dYKJToSnQugNLleys8LwV69TSxFoeXXmsM73U1TAtlOA7NyFtH5b1--UTeM",
			"size": {
				"width": 2250,
				"height": 4000
			},
			"location": {
				"friendly": "Palác Adria",
				"lat": 50.08244710870805,
				"long": 14.422033307686107
			},
			"caption": null
		}
	],
	"source": "Google",
	"response_text": null,
	"response_published_at": null,
	"response_last_edited_at": null
}

📥 Input

The Actor accepts these input parameters:

• urls (array, required): List of Google Maps Place URLs to scrape.
• maxReviews (integer, optional, default: 100): Maximum number of reviews to scrape per URL.
• openrouter_api_key (string, optional): Your OpenRouter API Key for AI analysis.

Input example

{
    "urls": [
        "https://www.google.com/maps/place/Pal%C3%A1c+Adria/@50.0822927,14.4203758,848m/data=!3m1!1e3!4m14!1m7!3m6!1s0x470b9532ac79f339:0x37c63d3b5d74647c!2sApify!8m2!3d50.0813695!4d14.4254026!16s%2Fg%2F11f7n_qtnx!3m5!1s0x470b94edc8b3c4a1:0xfab070ea242d3757!8m2!3d50.0824471!4d14.4220333!16s%2Fg%2F1226mf4l",
        "https://www.google.com/maps/place/Franz+Kafka+-+Rotating+Head+by+David+Cerny/@50.0827984,14.4218133,636m/data=!3m1!1e3!4m14!1m7!3m6!1s0x470b9532ac79f339:0x37c63d3b5d74647c!2sApify!8m2!3d50.0813695!4d14.4254026!16s%2Fg%2F11f7n_qtnx!3m5!1s0x470b94edeefcfb49:0xd63ceecba4c5bb30!8m2!3d50.0816514!4d14.420821!16s%2Fg%2F1yw0_qgp7?entry=ttu&g_ep=EgoyMDI1MTEyMy4xIKXMDSoASAFQAw%3D%3D"
    ],
    "maxReviews": 5
}

💰 How much does it cost to use?

This actor is extremly cost-effective.

With Apify's free tier, you get $5 of platform credits monthly for free, which is enough to analyze hundreds of reviews at no cost.

Do you need to scrape more? Upgrade to Apify's Starter tier which has $39 included usage. This is enough to analyze thousands of reviews.

Tip 1: Provide multiple URLs in your input, that way you only pay the actor start cost once.

Tip 2: If you are doing a large run, consider increasing the RAM used per run to scrape faster. When doing a small run decrease the RAM used to reduce the actor start costs.

🔗 Integrate with your workflows

This Actor integrates seamlessly with:

• Automation platforms - Build no code workflows with Make.com, n8n, and Zapier
• Webhooks - Trigger actions when scraping completes through webhooks
• Schedulers - Run daily/weekly to track group growth with Apify's Scheduler
• API - Start runs and access data programmatically with the Apify API
• Google Sheets - Export directly to spreadsheets

👥 Who made this Actor?

Gordian is a specialised Apify web scraping agency founded by Louis Deconinck.

Louis is a top 1% Apify developer, Oxford University IT graduate, and creator of 70+ scrapers used by 1,000+ data professionals every month. He has scraped 10,000,000+ pages bypassing the most advanced anti-scraping protections.

• Apify AI Agent Hackathon Winner
• 300+ contributions in Apify Discord
• Former senior data engineer in EU banking

Looking for a custom data solution? Get in touch.

❓ FAQ

Is it legal to scrape Google Maps reviews?

Yes, web scraping publicly available data is legal. This scraper only extracts information that is publicly visible.

For more information on web scraping legality, read this blog post: Is web scraping legal?

Can I export data to CSV or Excel?

Yes, Apify supports exporting dataset results in multiple formats: JSON, CSV, Excel (XLSX), HTML, XML and RSS.

What happens if Google Maps changes their website?

We monitor the site's structure and update the Actor when changes occur. If you encounter issues, please report them in the Issues tab.

How do I get started?

Make a free Apify account to claim your free $5 usage and start scraping today by clicking "Try for free".