🏪 Shopify Store Intelligence API

Analyze any Shopify store in seconds. Products, apps, revenue estimates & change alerts.

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📋 What It Does

Give it a Shopify store URL. Get back a complete competitive intelligence report.

INPUT  →  https://gymshark.com
              │
              ▼
    ┌──────────────────────────────┐
    │  /products.json  (REST API)   │  ← All products in clean JSON
    │  Homepage scrape (Cheerio)    │  ← Meta, social links, scripts
    └──────────┬───────────────────┘
               ▼
    ┌──────────────────────────────┐
    │  Product catalog             │  Count, prices, types, vendors
    │  App detection               │  40+ known Shopify apps detected
    │  Theme detection             │  25+ known themes detected
    │  Revenue estimate            │  Heuristic based on signals
    │  Social links                │  Instagram, TikTok, YouTube, etc.
    │  Change detection            │  New products, price drops, stock
    └──────────┬───────────────────┘
               ▼
    OUTPUT → { products, apps, revenue, changes, ... }

No Shopify API key required. Every public Shopify store has a /products.json endpoint that returns clean, structured data. We read that + the public homepage.

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✨ Key Features

Feature	Description
📦 Full product catalog	All products, variants, prices, images, types, vendors. Via Shopify's public /products.json API
🔌 App detection	Detects 40+ Shopify apps from script sources — Klaviyo, Judge.me, Yotpo, Okendo, Gorgias, Recharge, and more
🎨 Theme detection	Identifies the store's theme (Dawn, Debut, Brooklyn, Sense, etc.) from HTML/CSS patterns
💰 Revenue estimation	Heuristic estimate based on product count × avg price × social signals × reviews × monthly orders benchmark. ±30% accuracy — documented transparently
📱 Social links	Extracts Instagram, Facebook, Twitter/X, TikTok, YouTube, Pinterest, LinkedIn, and Snapchat links from the homepage
🔄 Change detection	Run daily → detect new products, removed products, price changes, and stock changes. Stored in KVS across runs
📊 Traffic signals	Detects blog presence, review apps, multi-language, international shipping — signals of store maturity
⚡ Fast & cheap	CheerioCrawler + direct JSON API — no Playwright needed. ~2s per store
🔌 No API key	Works on any public Shopify store. No merchant permission needed

---

🔧 Input

{
  "stores": [
    "https://gymshark.com",
    "https://allbirds.com"
  ],
  "scanDepth": "standard",
  "detectApps": true,
  "includeRevenueEstimate": true,
  "newProductAlert": false
}

Parameter	Type	Default	Description
stores	array	—	List of Shopify store URLs (required)
scanDepth	string	standard	basic / standard / deep
includeRevenueEstimate	boolean	true	Estimate monthly revenue (standard+)
detectApps	boolean	true	Detect apps & theme from HTML
newProductAlert	boolean	false	Enable cross-run change detection
outputFormat	string	json	json / csv

---

📤 Output Example

{
  "status": "success",
  "storeUrl": "https://gymshark.com",
  "storeName": "Gymshark",
  "scanMode": "standard",

  "productCount": 842,
  "productSummary": {
    "count": 842,
    "avgPrice": 54.99,
    "priceRange": { "min": 9.99, "max": 149.99 },
    "topCategories": [
      { "name": "Leggings", "count": 124 },
      { "name": "T-Shirts", "count": 98 }
    ],
    "totalVariants": 2156
  },

  "metaTitle": "Gymshark Official Store | Gymshark.com",
  "metaDescription": "Shop Gymshark...",

  "socialLinks": {
    "instagram": { "url": "https://instagram.com/gymshark", "handle": "gymshark" },
    "tiktok": { "url": "https://tiktok.com/@gymshark", "handle": "gymshark" },
    "youtube": { "url": "https://youtube.com/@gymshark", "handle": "gymshark" }
  },

  "theme": { "name": "Dawn", "detectedBy": "html_comment", "confidence": "high" },

  "apps": [
    { "name": "Klaviyo", "category": "email_marketing", "confidence": "high" },
    { "name": "Yotpo", "category": "reviews", "confidence": "high" },
    { "name": "Gorgias", "category": "customer_service", "confidence": "high" },
    { "name": "Recharge", "category": "subscriptions", "confidence": "high" }
  ],

  "revenueEstimate": {
    "estimatedMonthlyRevenue": 1850000,
    "estimatedAnnualRevenue": 22200000,
    "estimatedMonthlyOrders": 33642,
    "averagePrice": 54.99,
    "priceTier": "mid",
    "confidence": 75,
    "confidenceLabel": "medium",
    "methodology": "Based on product count × avg price × estimated monthly orders per product..."
  },

  "changes": [
    {
      "type": "new_products",
      "count": 12,
      "examples": [
        { "title": "New Flex Leggings", "price": 49.99, "url": "..." }
      ]
    }
  ]
}

---

💰 Pricing

Tier	Per store	What's included
Basic	$0.10	Product catalog + categories + pricing
Standard	$0.25	+ Apps, theme, social, revenue estimate, traffic signals
Deep	$0.50	+ Full product export, change detection, price history

Cost examples

Use case	Stores	Frequency	Monthly cost
Small brand tracking 5 competitors	5	Weekly	~$5/mo
Agency with 20 clients × 3 competitors	60	Weekly	~$60/mo
Investor evaluating 100 DTC brands	100	One-time	~$25
Enterprise monitoring 500 stores	500	Daily	~$375/mo

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🎯 Use Cases

Who	How they use it
DTC brand manager	Monitor 10 competitors weekly. Get alerted when a competitor launches a new product or drops prices.
Ecommerce analyst	Build a competitive landscape report. Compare product assortments, pricing tiers, and app stacks across 50+ brands.
Investor	Vet DTC brands before investment. Revenue estimation + app stack + social presence = quick health check.
Agency	Onboard new clients with a full competitive analysis. White-label output for client reports.
Shopify app developer	Find stores that aren't using your competitor's app. Detect which stores use which review/shipping/email tools.
AI agent	Use the MCP server to let your AI agent research competitors autonomously.

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📊 Comparison to Existing Tools

Feature	This Actor	Other Shopify scrapers	BuiltWith	SimilarWeb
Product catalog	✅ Full JSON	✅ Partial	❌	❌
App detection	✅ 40+ apps	❌	✅ ($295/mo)	❌
Theme detection	✅ 25+ themes	❌	✅	❌
Revenue estimate	✅ Heuristic	❌	❌	❌
Social links	✅ Auto-detect	❌	❌	❌
Change alerts	✅ KVS-based	❌	❌	❌
Pay per use	✅ $0.10-0.50	❌ Subscription	❌ $295/mo	❌ $199/mo
No subscription	✅	❌	❌	❌

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🧠 Tips

1. Standard depth is the sweet spot — Best value ($0.25/store). You get apps, theme, social, and revenue estimate. Save "deep" for stores you're doing deep diligence on.
2. Run weekly for change detection — Enable newProductAlert: true and schedule weekly runs. After 2-3 runs you'll see meaningful new product / price change data.
3. Revenue estimate is a heuristic — It's ±30%. Documented methodology. Great for screening (compare "is store A bigger than store B?") but not for accounting.
4. Stores with password protection — If a store is password-protected (coming soon / private), the scraper will fail gracefully with an error.
5. Custom domains work fine — Shopify stores on custom domains (gymshark.com, allbirds.com) work identically to .myshopify.com subdomains.

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🔬 Technical Approach

Component	Technology	Why
Product catalog	Direct GET /products.json	Shopify's public REST API — fastest, most reliable, no scraping needed
Homepage analysis	CheerioCrawler	Fast, lightweight. Shopify stores are server-rendered Liquid templates
App detection	Regex on HTML scripts	40+ known app signatures — deterministic, no external API
Revenue estimation	Heuristic rules engine	No LLM cost. Transparent methodology. ±30% accuracy
Change detection	Apify KVS	Persists across runs. Per-store keys.
Proxy	BUYPROXIES94952 (datacenter)	Most Shopify stores don't block datacenter IPs

Why no Playwright?

Shopify is uniquely friendly to scraping:

1. /products.json endpoint — Every store exposes a clean JSON API of all products
2. Server-rendered HTML — No JS required to read meta, social links, or scripts
3. Minimal anti-bot — Shopify doesn't block storefront scrapers the way Amazon does

Playwright would add 10x cost and 3x latency with zero benefit. Cheerio + JSON is the right call.

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🔒 Privacy & Compliance

• No login required — All data is from public storefront pages and the public /products.json API
• No customer data — Only product and store-level information
• Compliant with standard web scraping practices for publicly available ecommerce data
• Revenue estimate is clearly marked as a heuristic, not audited financial data

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🚀 Quick Start

1. Try with the prefill

The input already has 3 stores pre-filled (gymshark.com, allbirds.com, a sample store). Click "Run".

2. Add your own targets

Replace the prefill with your competitors' store URLs. Custom domains work fine.

3. Enable change detection

Set newProductAlert: true and schedule a weekly run. You'll start seeing product launch alerts.

4. Integrate via API

curl -X POST "https://api.apify.com/v2/acts/luckborn~shopify-intelligence/runs" \
  -H "Content-Type: application/json" \
  -d '{
    "stores": ["https://gymshark.com", "https://allbirds.com"],
    "scanDepth": "standard"
  }'

5. Use with MCP (AI agents)

{
  "mcpServers": {
    "apify": {
      "type": "apify",
      "actors": ["luckborn/shopify-intelligence"]
    }
  }
}

Now your AI agent can run: "Analyze gymshark.com and tell me their app stack and estimated revenue"

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📦 Changelog

v1.0 (Current)

• Product catalog extraction via /products.json (up to 5,000 products)
• Homepage scraping (meta, social links, store name)
• 40+ Shopify app signatures detected
• 25+ Shopify theme signatures detected
• Revenue estimation engine (heuristic, ±30%)
• Social link detection (8 platforms)
• Change detection (new products, price changes, stock changes)
• 3 scan depths (Basic / Standard / Deep)
• Traffic signals (blog, reviews, multi-language, international shipping)
• MCP server compatible

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Built with ❤️ by luckborn on the Apify platform.