Competitor Change Tracker

Stop manually checking competitor websites. Get an AI-powered weekly digest of every pricing change, new feature, job posting, and tech shift — delivered straight to your inbox.

---

What this Actor does

Competitor Change Tracker monitors a list of your competitor URLs every week and automatically detects what changed. It then sends those changes to an AI that explains what changed and — more importantly — why it matters for your business.

You get a clean, formatted email digest (and optionally a Slack or webhook notification) every time something worth knowing happens.

No code. No setup complexity. Just paste URLs and an email address.

---

What gets monitored

For each URL you add, the Actor tracks 7 categories of change:

Category	What it watches
Pricing	Price changes, new plans, discounts, plan removals
Features	New features added, features removed, product updates
Jobs	New job postings — a strong signal for where a competitor is investing
Ads / CTAs	Changes to sign-up buttons, trial offers, and call-to-action copy
SEO & Metadata	Title tag, meta description, OG tags, canonical URL changes
Tech Stack	Added or removed tools (analytics, chat, payments, A/B testing, CRM)
Reviews	Rating score and review count changes on G2, Capterra, Trustpilot

Plus two bonus signals:

• New pages — detects when a competitor adds a new section to their site (new product, new market, new pricing tier) by monitoring their sitemap
• Visual changes — takes a screenshot each week and flags when the page layout changes

---

What you receive

Weekly email digest

Every week you get a formatted email that includes:

• Hot competitor this week — the competitor with the most significant activity gets highlighted at the top
• Per-competitor cards with:
  • AI-written executive summary of what changed
  • Change velocity chart showing the last 8 weeks of activity
  • Every change row colour-coded by severity: High / Medium / Low
  • AI explanation of why each change matters for your business
• New pages detected via sitemap monitoring
• Visual layout changes flagged with a distinct indicator

Dataset (Apify Console)

Every detected change is saved as a structured record you can query via API or export:

Field	Example
Competitor	competitor.com
Section	pricing
Severity	high
Category	price-drop
What changed	Starter plan dropped from $49 to $29/month
Why it matters	Direct response to market pressure — they may be losing deals on price
Velocity score	78

The dataset has two views: All changes and High severity only (pre-filtered).

Full JSON digest

A complete JSON digest of the run is saved in the key-value store under the key DIGEST, accessible via the Apify API for custom integrations.

---

How to set it up

Step 1 — Add your competitor URLs

Paste the URLs of the pages you want to monitor. Be specific — add the exact pages that matter:

https://competitor.com/pricing
https://competitor.com/features
https://competitor.com/careers
https://www.g2.com/products/competitor/reviews
https://www.linkedin.com/company/competitor/jobs

Tip: G2, Capterra, and LinkedIn pages are automatically handled with full browser rendering — no extra configuration needed.

Step 2 — Enter your email

Type your email address in the Send digest to email field. That is it — the digest arrives from our sender each week.

You can also add a Slack Webhook URL to get a formatted Slack notification alongside the email.

Step 3 — Schedule it weekly

Go to Schedules in Apify Console and set the Actor to run every Monday morning (or whatever day suits you). It runs automatically from then on forever.

---

Input reference

Field	Required	Default	Description
Competitor URLs	Yes	—	The pages to monitor
Send digest to email	No	—	Your email — digest arrives from our sender
Sections to track	No	All 7	Choose which change categories to monitor
Minimum severity	No	Low	Filter out low-signal changes
Monitor sitemap	No	Off	Detect new pages added to competitor sites
Enable screenshots	No	Off	Visual layout change detection
Slack Webhook URL	No	—	Formatted Slack Block Kit digest to your channel
Webhook URL	No	—	POST the full digest JSON to Make, Zapier, or anywhere
Render JavaScript	No	Off	Force browser rendering (auto-on for G2 / LinkedIn)

---

Who is this for

• SaaS product teams tracking competitor pricing and feature announcements
• Marketing strategists monitoring positioning changes and ad copy shifts
• Founders who need competitive awareness without the manual work
• Agency competitive intel teams running intel for multiple clients
• VC portfolio managers watching portfolio companies and their competitors
• Sales teams who need to know when a competitor drops prices or changes their pitch

---

Pricing

Pay-per-result — you only pay for URLs that get monitored each run.

What you pay for	Price
Per competitor URL monitored per run	$0.25
Actor start (once per run)	$0.035

Monthly cost at weekly schedule (4 runs/month):

Competitors	Monthly cost
3 URLs	~$3
5 URLs	~$5
10 URLs	~$10
20 URLs	~$20

Higher Apify plans get automatic discounts: Bronze $0.22 · Silver $0.19 · Gold $0.15 per URL.

---

Frequently asked questions

What happens on the first run? The first run per URL captures a baseline snapshot. No changes are reported — this prevents false positives on day one. From run 2 onwards, every run diffs against the previous snapshot.

What if nothing changed? You still get an email confirming that the digest ran and no changes were detected. Silence means your competitors are quiet this week.

Does it work on JavaScript-heavy sites? Yes. The Actor uses fast HTTP fetching by default. For LinkedIn, G2, Capterra, and Trustpilot it automatically switches to full headless browser rendering. You can force browser rendering on any URL via the Render JavaScript toggle.

Can I monitor multiple pages for the same competitor? Yes — add as many URLs as you like. Pricing page, features page, careers page, and G2 profile can all be tracked independently. Each URL is priced separately.

How does the AI analysis work? Each detected diff is sent to an AI model which classifies the change type, assigns a severity level (low / medium / high), writes a plain-English summary, and explains the business significance. This analysis is what makes each digest actionable rather than just a list of raw diffs.

Can I access the data via API? Yes. All change records are in the default Apify Dataset, accessible via the standard Dataset API. The full digest JSON is also available as a key-value store record. Connect it to Make, Zapier, your own dashboard, or any webhook.

Which sites can it monitor? Any publicly accessible web page — pricing pages, feature pages, careers pages, blog homepages, review platform profiles, documentation sites. Pages behind login are not supported.

How far back does the history go? The Actor keeps a rolling 8-week velocity history per competitor URL, stored between runs. Snapshots persist indefinitely so long-term diffs are always accurate.

---

Output API

Output	Description
Change records	Default dataset — one record per detected change, queryable via API
Full digest JSON	Key-value store record DIGEST — complete run summary
Screenshots	Named KV store competitor-screenshots (when screenshots enabled)

All output URLs appear on the Output tab of each run in Apify Console.

---

Built with the Apify platform · AI-generated competitive intelligence · Runs weekly forever