Instagram Engagement Rate Calculator

This Apify Actor calculates the engagement rate of any public Instagram profile quickly and efficiently. It does not require a login or cookies, using the platform's public endpoint to extract the data.

The Actor is designed to be robust and scalable, making it ideal for analyzing large lists of profiles for market research, influencer analysis, and competitive studies.

✨ Features

• No Login Required: Does not require your Instagram credentials.
• Analyzes Last 12 Posts: Provides a recent and relevant overview of engagement.
• Comprehensive Engagement Metric: The calculation includes likes, comments, and, for videos, view counts.
• High Speed: Processes hundreds of profiles simultaneously with configurable concurrency.
• Robust and Reliable: Uses the Apify residential proxy network and implements an automatic retry system to handle network errors.
• Monetization-Ready: Optimized for the Pay-per-result (PPR) model.

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💰 Cost of Usage & Monetization

This Actor is monetized using the Pay-per-result (PPR) model.

• Actor Price: $0.50 per 1,000 successfully analyzed profiles.
• Apify Platform Costs: In addition to the Actor's price, you will also be charged for Apify platform usage costs (such as Residential Proxy usage and Compute Units).

You only pay for profiles that are successfully processed and return data. Profiles that result in an error after all retries are not counted towards the cost.

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📥 Input

The Actor requires a list of Instagram usernames and allows you to configure the proxy settings and concurrency.

Input Example:

{
  "usernames": [
    "apify",
    "instagram"
  ],
  "concurrency": 50,
  "proxyGroup": "RESIDENTIAL"
}

Field	Type	Description	Default
usernames	Array<string>	Required. A list of Instagram profile usernames to be analyzed.	[]
concurrency	Number	Optional. The number of profiles to process in parallel. A lower number is slower but less likely to be blocked.	50
proxyGroup	String	Optional. The name of the Apify proxy group to use. To find your available group names, go to the Proxy section in your Apify dashboard. To disable proxies, enter NONE.	RESIDENTIAL

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📤 Output

The Actor returns one result for each successfully analyzed profile, containing detailed information.

Output Example:

[{
  "username": "apify",
  "followers": 1633,
  "following": 12,
  "profile_pic_url_hd": "https://...",
  "biography": "Apify is a web scraping and automation platform...",
  "external_url": "https://apify.com",
  "business_email": "support@apify.com",
  "business_phone_number": null,
  "category_name": "Technology Company",
  "posts_analyzed": 12,
  "avg_likes": 45,
  "avg_comments": 8,
  "avg_video_views": 0,
  "engagement_rate_pct": 3.25,
  "recent_posts": [
    {
      "url": "https://www.instagram.com/p/Cxyz.../",
      "likes": 50,
      "comments": 10,
      "video_views": null,
      "caption": "Check out our new feature!",
      "thumbnail_src": "https://..."
    }
  ],
  "error": null
}]

Field	Type	Description
username	String	The username of the analyzed profile.
followers	Number	The total number of followers for the profile.
following	Number	The total number of accounts the profile is following.
profile_pic_url_hd	String	URL to the high-definition profile picture.
biography	String	The user's profile biography, if available.
external_url	String	The external website link from the bio, if available.
business_email	String	The user's public business email, if available.
business_phone_number	String	The user's public business phone number, if available.
category_name	String	The category of the profile (e.g., "Technology Company").
posts_analyzed	Number	The number of recent posts analyzed (up to 12).
avg_likes	Number	The average number of likes per post.
avg_comments	Number	The average number of comments per post.
avg_video_views	Number	The average number of views for video posts.
engagement_rate_pct	Number	The engagement rate as a percentage. (avg_engagement_score / followers) * 100
recent_posts	Array	A list containing details of the last 12 posts.
error	String	If an error occurs, this field will contain the description. Otherwise, it will be null.

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⚠️ Disclaimer

This Actor is not an official product of Instagram. It was developed independently to extract public data. Use it responsibly and in compliance with the terms of service of both Apify and Instagram.