Google Maps B2B Lead Enricher is a Data Extraction Engine Engineered for Sales Teams to Generate Verified Local Leads

Google Maps B2B Lead Enricher is a state-of-the-art local business intelligence scraper engineered specifically for RevOps, lead generation agencies, and outbound sales teams to instantly turn any Google Maps search into a verified list of decision-maker emails, direct phone numbers, and official social media profiles.

Unlike standard Google Maps scrapers that only pull the generic data visible on the front page, this Actor acts as a full-funnel enrichment pipeline. It extracts the business listing, resolves hidden or ad-tracked URLs, crawls the company's actual website for contact data, and outputs CRM-ready rows.

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🚀 Why Use This vs. Competitors?

Most Google Maps scrapers leave you with a list of generic @gmail.com addresses or info@ emails. To get real decision-maker emails, you are forced to pay for expensive secondary tools like Apollo, Hunter, or Snov.io.

Our Unique Angle:

1. One-Step Pipeline: We combine Google Maps scraping with deep-website contact crawling in a single run. You get the map data + the website data (emails, phones, social profiles) simultaneously.
2. Zero Lost Leads (Ad-Tracking Resolver): When businesses run Google Ads, their website link is masked behind a google.com/aclk redirect. Standard scrapers fail here. Our engine resolves these redirects to find the true company domain.
3. No Monthly Subscriptions: You pay strictly per successful event. Zero monthly minimums.
4. No API Keys Required: No need to bring your own OpenAI, proxy, or email enrichment API keys. It works out of the box.

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💼 6 Business Use Cases & Concrete Outcomes

1. Local SEO Agencies Pitching Audits
   • Outcome: Search for "Roofers in Austin, TX", extract their websites, check if they have a Facebook Pixel installed, and email the owner directly offering a free website audit.
2. B2B SaaS Selling to Brick & Mortar
   • Outcome: Search for "MedSpas in Miami", extract their direct phone numbers and Instagram handles, and run a targeted cold-calling and DM outreach campaign to sell scheduling software.
3. Wholesale & Distribution Expansion
   • Outcome: Search for "Boutique coffee shops in London", pull their contact emails, and send a wholesale catalog for your new roasted coffee beans.
4. Recruiting & Staffing Agencies
   • Outcome: Find "Dental clinics in Chicago" with low ratings (under 4.0) indicating staffing issues, and reach out to the owners via LinkedIn and email to offer dental hygienist placement services.
5. Real Estate Commercial Prospecting
   • Outcome: Extract "Warehouses in New Jersey", find the corporate website, extract the executive team's contact info, and pitch commercial leasing opportunities.
6. Franchise Development
   • Outcome: Map out all "Independent gyms in Texas", extract their contact data, and run a targeted campaign offering them the opportunity to join a major fitness franchise.

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🛠️ Step-by-Step Quickstart

1. Create an Apify Account: Sign up for free at Apify.com.
2. Navigate to the Actor: Go to the Google Maps B2B Lead Enricher page.
3. Click "Try for free": This will open the Apify Console.
4. Configure Input:
   • Enter your search query (e.g., Plumbers in Dallas, TX).
   • Set the maximum number of results you want (e.g., 50).
5. Click "Start": The Actor will begin scraping Google Maps and visiting websites.
6. Download Data: Once finished, go to the "Storage" tab and download your data in CSV, JSON, Excel, or XML format.

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📥 Full JSON Input Example

This Actor accepts a highly configurable JSON input. Here is a complete example with all fields documented:

{
  "searchQueries": [
    "Roofing contractors in Austin, TX",
    "HVAC repair in Dallas, TX"
  ],
  "maxResultsPerQuery": 50,
  "extractEmailsAndSocials": true,
  "countryCode": "us",
  "languageCode": "en",
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": ["RESIDENTIAL"]
  },
  "maxConcurrency": 10,
  "timeoutSecs": 3600
}

Input Field Documentation:

• searchQueries (Array of Strings): The exact search terms you would type into Google Maps. Be specific with location.
• maxResultsPerQuery (Integer): The maximum number of businesses to extract per search query. (Max: 120 per query due to Google Maps pagination limits).
• extractEmailsAndSocials (Boolean): Set to true to enable deep-website crawling for emails and social profiles.
• countryCode (String): The 2-letter ISO country code to anchor the search (e.g., us, uk, ca).
• languageCode (String): The language for the results (e.g., en, es).
• proxyConfiguration (Object): Highly recommended to use Apify Residential proxies for uninterrupted scraping.
• maxConcurrency (Integer): Number of concurrent pages to process. Higher = faster, but requires more RAM.
• timeoutSecs (Integer): Maximum time the Actor is allowed to run before gracefully shutting down.

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📤 Full JSON Output Example

The output is clean, standardized, and ready for immediate CRM import. Here is a real-looking data example:

[
  {
    "query": "Roofing contractors in Austin, TX",
    "businessName": "Apex Precision Roofing",
    "googleMapsUrl": "https://maps.google.com/?cid=1234567890",
    "website": "https://www.apexprecisionroofing.com",
    "phone": "+1 (512) 555-0198",
    "fullAddress": "123 Congress Ave, Austin, TX 78701",
    "rating": 4.8,
    "reviewCount": 142,
    "category": "Roofing Contractor",
    "latitude": 30.2672,
    "longitude": -97.7431,
    "emails": [
      "info@apexprecisionroofing.com",
      "sales@apexprecisionroofing.com"
    ],
    "socials": {
      "linkedin": "https://www.linkedin.com/company/apex-precision-roofing",
      "facebook": "https://www.facebook.com/apexprecisionroofing",
      "instagram": "https://www.instagram.com/apex_roofing_atx",
      "twitter": null,
      "youtube": null
    },
    "enrichmentStatus": "SUCCESS"
  }
]

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💰 Pricing Transparency

This Actor operates on a Pay-per-Event model. You only pay for what you actually extract. There are zero hidden fees and no mandatory monthly subscriptions.

Event Type	Price (USD)	Description
Actor Start	$0.03	Charged once per run to boot the compute instance.
Dataset Item Written	$0.002	Charged for every row of data successfully saved ($2.00 per 1,000 leads).
Deep Enrichment (Contact Scrape)	$0.005	Charged only if extractEmailsAndSocials is true and the website is successfully crawled ($5.00 per 1,000 leads).

Total Effective Price: ~$7.03 per 1,000 fully enriched and verified B2B leads. This is 80-90% cheaper than buying lists from traditional data brokers.

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🔗 Integration Examples (Clay, Make.com, n8n)

1. Clay.com Automated Table Waterfall Enrichment

RevOps and growth marketing teams can enrich local domains directly inside Clay without code:

1. In your Clay table, add an Action column -> choose HTTP API (or Apify integration).
2. Set Method to POST.
3. URL: https://api.apify.com/v2/acts/neon_innovation_lab~google-maps-b2b-lead-enricher/run-sync-get-dataset-items?token=YOUR_APIFY_TOKEN
4. Request Body:

{
  "searchQueries": ["{{Search_Niche}} in {{Target_City}}"],
  "maxResultsPerQuery": 25,
  "extractEmailsAndSocials": true
}

5. Map Output:
   • items[0].emails -> Company Contact Emails
   • items[0].phone -> Verified Direct Phone Number
   • items[0].socials.linkedin -> Executive LinkedIn Profile

2. Make.com (Integromat) Automated CRM Routing

Set up a daily scenario in Make.com:

1. Use the Apify Module to "Run an Actor".
2. Select neon_innovation_lab/google-maps-b2b-lead-enricher.
3. Pass in your daily search queries dynamically.
4. Add an Iterator module to process the resulting JSON array.
5. Add a HubSpot / Salesforce module to "Create or Update Contact".
6. Map the emails[0], phone, and businessName fields directly to your CRM.

2. Zapier to Slack Alerts for New Leads

Want real-time notifications for high-quality leads?

1. Trigger: Apify "Run Finished".
2. Action: Apify "Get Dataset Items".
3. Action: Filter (Only continue if rating > 4.5 and emails exists).
4. Action: Slack "Send Channel Message".
   • Message Template: "🚨 New High-Quality Lead! {businessName} in {city}. Contact: {emails} / {phone}."

3. n8n Self-Hosted Workflow

For enterprise users routing data locally:

{
  "name": "Apify Google Maps to Postgres",
  "nodes": [
    {
      "parameters": {
        "method": "POST",
        "url": "https://api.apify.com/v2/acts/neon_innovation_lab~google-maps-b2b-lead-enricher/run-sync-get-dataset-items",
        "authentication": "headerAuth",
        "bodyParameters": {
          "searchQueries": ["Electricians in Denver, CO"],
          "extractEmailsAndSocials": true
        }
      },
      "type": "n8n-nodes-base.httpRequest",
      "name": "Apify Run"
    },
    {
      "parameters": {
        "operation": "insert",
        "table": "local_leads",
        "columns": "business_name, email, phone, website"
      },
      "type": "n8n-nodes-base.postgres",
      "name": "Save to DB"
    }
  ]
}

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❓ Frequently Asked Questions (FAQ)

1. How does this compare to buying leads from Apollo or ZoomInfo?

Apollo and ZoomInfo are excellent for mid-market and enterprise B2B data (SaaS, tech, manufacturing). However, they are notoriously weak for local businesses, brick-and-mortar shops, and contractors. This Actor scrapes live, real-time data directly from Google Maps and the business's actual website, ensuring you get the most up-to-date local leads possible.

2. Is scraping Google Maps legal?

Yes. Extracting publicly available factual data (names, addresses, phone numbers) from public directories is broadly considered legal under US and EU law, provided you are not circumventing authentication walls or extracting copyrighted creative works. Always consult your legal team regarding compliance with local spam laws (like GDPR or CAN-SPAM) when sending cold outreach.

3. Can I run multiple search queries at once?

Absolutely. You can pass an array of hundreds of search queries in the searchQueries input field. The Actor will process them sequentially.

4. Why did I get fewer than 120 results for my query?

Google Maps natively limits search results to a maximum of 120 places per query. To get more results for a large city, you must break your queries down into specific neighborhoods or zip codes (e.g., instead of "Plumbers in New York", use "Plumbers in Brooklyn 11201", "Plumbers in Brooklyn 11202", etc.).

5. How are the emails verified?

The Actor extracts emails directly from the company's website (via mailto: links and regex parsing of the page text). It automatically filters out common image extensions (.png, .jpg), tracking pixels (sentry.io), and generic placeholder text (yourname@domain.com).

6. Do I need to use proxies?

Yes, using proxies is highly recommended. Google Maps employs strict rate-limiting and anti-bot protections. By default, the Actor is configured to use Apify's Residential Proxy pool, which provides the highest success rate.

7. What if the business doesn't have a website?

If a business listing on Google Maps does not have a website attached, the Actor will simply return the standard Google Maps data (name, address, phone number) and the emails array will be empty. You are not charged the deep-enrichment fee for these records.

8. Can this extract LinkedIn profiles of the founders?

Yes. If the company links to their corporate LinkedIn page, or if a founder's LinkedIn page is explicitly linked on the "About Us" or "Team" page, the Actor will extract and return it in the socials.linkedin field.

9. How long does a run usually take?

Processing 100 businesses with deep website contact extraction enabled typically takes 2-4 minutes, depending on the response speed of the target websites and your configured maxConcurrency.

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💬 Support & Feedback

We are constantly improving our extraction algorithms to handle new website structures and anti-bot protections.

If you encounter a bug, have a feature request, or need a custom enterprise scraping solution built, please:

1. Open an issue on our GitHub Repository.
2. Or contact us directly through the Apify platform via the "Issues" tab on the Actor page.

Happy scraping, and go close some deals! 🚀