Primary media
primaryMediaUrl
Optional
First detected public image, video, or poster URL.
Google Ads Creative & Competitor Monitor
Pricing
from $15.00 / 1,000 analyzed google ads creatives
Track public Google Ads creatives by advertiser or domain. Extract headlines, ad copy, formats, media, destinations, and landing-page signals, then detect new, changed, or removed ads across scheduled runs.
Data source
dataSource
Optional
Public source used for the observation.
Source type
sourceKind
Optional
DOMAIN, NAME, URL, or CREATIVE.
Monitored source
sourceValue
Optional
Original competitor domain, advertiser name, or direct URL.
Region
region
Optional
Two-letter region used for the Transparency Center observation.
Advertiser ID
advertiserId
Optional
Google Ads Transparency advertiser identifier.
Advertiser
advertiserName
Optional
Public advertiser name shown by Google.
Creative ID
creativeId
Optional
Google Ads Transparency creative identifier.
Creative details
creativeUrl
Optional
Public Google Ads Transparency creative-detail URL.
Format
adFormat
Optional
TEXT, IMAGE, VIDEO, or OTHER.
Platforms
platforms
Optional
Platforms shown by the public record when available.
Variations
variationCount
Optional
Number of variations shown for the creative record.
First shown
firstShownAt
Optional
First-shown date exposed by Google when available.
Last shown
lastShownAt
Optional
Last-shown date exposed by Google when available.
First observed
firstObservedAt
Optional
First time this Actor observed the creative in the saved history.
Last observed
lastObservedAt
Optional
Most recent observation in this run or the previous clean run.
Days observed
daysObserved
Optional
Minimum known longevity from this Actor's private monitoring history.
Headline
headline
Optional
Detected primary creative headline.
Creative copy
description
Optional
Detected supporting creative copy.
Visible creative text
creativeText
Optional
Visible text extracted from the public creative frame.
CTA
callToAction
Optional
Detected call-to-action category.
Has offer
hasOffer
Optional
Whether explicit offer or discount language was detected.
Offer
offerText
Optional
Detected price, discount, trial, sale, or offer terms.
Hook
hookType
Optional
Heuristic messaging-hook classification.
Message themes
messageThemes
Optional
Machine-readable marketing themes.
Display destination
destinationDisplay
Optional
Destination text visibly rendered in the creative.
Landing page
landingPageUrl
Optional
Direct public landing-page URL exposed by the creative.
Final landing page
landingPageFinalUrl
Optional
Final URL after redirects when landing-page analysis is enabled.
Landing status
landingPageStatusCode
Optional
HTTP status returned by the landing page.
Landing title
landingPageTitle
Optional
Public landing-page title.
Landing description
landingPageDescription
Optional
Public landing-page meta description.
Landing canonical
landingPageCanonicalUrl
Optional
Canonical landing-page URL when published.
Landing fingerprint
landingPageFingerprint
Optional
Stable content fingerprint used to detect landing-page changes.
Landing quality
landingPageQualityState
Optional
COMPLETE, PARTIAL, FAILED, NOT_REQUESTED, or NOT_AVAILABLE.
Primary media
primaryMediaUrl
Optional
First detected public image, video, or poster URL.
Media URLs
mediaUrls
Optional
Detected public creative media URLs.
Creative fingerprint
creativeFingerprint
Optional
Stable fingerprint of copy, media, and destination.
Duplicate group
duplicateGroupId
Optional
Group identifier for duplicate or reused creative content.
History status
snapshotStatus
Optional
BASELINE, NEW, CHANGED, UNCHANGED, or REMOVED.
Changes
changes
Optional
Previous and current values for detected creative or landing-page changes.
Removal confidence
removalConfidence
Optional
Confidence that a missing creative represents removal rather than result reordering.
Activity score
competitorActivityScore
Optional
Transparent 0–100 score based on current, new, changed, and removed creatives.
Activity signals
activitySignals
Optional
Readable reasons behind the competitor activity score.
Data quality
dataQuality
Optional
HIGH, MEDIUM, or LOW based on evidence completeness.
Quality state
qualityState
Optional
COMPLETE or PARTIAL extraction state.
Limitations
analysisLimitations
Optional
Per-row limits that users should know before acting on the data.
Previous snapshot
previousSnapshotAt
Optional
ISO timestamp of the comparison baseline.
Collected at
collectedAt
Optional
ISO timestamp of this observation.