Google Maps Local Business Lead & Trigger Radar

Turn public Google Maps business data into explainable, outreach-ready leads for web studios, SEO agencies, reputation-management teams, local marketers, and lead-generation agencies.

This Actor is intentionally not a generic Google Maps export. It searches and monitors local businesses, enriches public contact paths, compares scheduled runs, and explains why an agency should contact each prospect now.

What it detects

• new businesses or competitors since the previous run;
• missing website, phone, public email, or linked social profiles;
• low public review count;
• rating drops and review-activity surges;
• sampled negative-review spikes;
• recent negative reviews without a detected owner response;
• phone, address, and website changes;
• temporary closure and reopening signals.

Every analyzed business receives:

• a transparent 0–100 leadScore;
• HOT, WARM, or WATCH lead tier;
• machine-readable trigger codes;
• readable evidence and score contribution;
• a concise reasonToContact;
• credible recommendedServices.

Quick start

{
  "searchQueries": ["dentists", "roofing contractors"],
  "locations": ["Queens, New York, USA"],
  "maxPlacesPerQuery": 5,
  "maxTotalPlaces": 5,
  "minimumLeadScore": 25,
  "enrichWebsites": true,
  "collectRecentReviews": false,
  "maxRecentReviews": 0,
  "compareWithPreviousRun": true,
  "historyKey": "queens-agency-prospects"
}

For direct analysis, provide Google Maps search or place links in googleMapsUrls.

Monitoring workflow

1. The first run creates a private baseline and still reports static lead opportunities.
2. Save the input as an Apify Task.
3. Schedule the Task daily or weekly with the same historyKey.
4. Later runs compare the current listings with the saved baseline.
5. Filter snapshotStatus, leadTier, or isQualifiedLead for outreach and alerts.

The baseline is stored in a named key-value store within the account running the Actor. Use a different historyKey for each market or campaign. Enable resetBaseline only when you intentionally want to start a new history.

Pricing

• $0.008 per analyzed local business;
• $8 per 1,000 analyzed businesses;
• Apify platform usage is included in the event price;
• the synthetic Actor Start event costs $0.00005 per charge.

Each analyzed business is returned as a visible dataset item. A record is charged whether or not it reaches the requested qualified-lead threshold because collection, enrichment, trigger analysis, and scoring have already been performed. Use maxTotalPlaces to control the maximum number of billable records. For example, 25 analyzed businesses cost approximately $0.20, plus the small Actor Start charge.

isQualifiedLead is a value classification rather than a billing filter. Filter isQualifiedLead, leadTier, or leadScore to select the strongest outreach opportunities.

Cost controls

• hard maxTotalPlaces limit;
• browser concurrency defaults to 1 and is capped at 4;
• the Actor uses 2 GB by default because the Google Maps browser reached critical memory pressure at 1 GB during production testing;
• datacenter Apify Proxy is used unless the user explicitly changes it;
• website enrichment is capped at three public pages per business;
• recent review sampling is capped at ten reviews per business;
• failed or blocked pages are recorded in OUTPUT diagnostics instead of causing unbounded retries.

Public data and responsible use

The Actor collects public business listings, public reviews, and contact details visibly published by businesses. It does not log in, reveal gated emails, solve CAPTCHAs, or use a third-party data API or another Actor. Users remain responsible for lawful outreach, privacy compliance, anti-spam rules, and the terms that apply to their use case.

Data caveats

Google Maps changes page structure and labels. The Actor uses multiple selectors and preserves diagnostics, but fields may be unavailable for some listings or languages. Keep language set to en for the most reliable review and closure parsing in version 0.1.