Reddit Brand Monitor -- Track Mentions, Sentiment & Competitive Intelligence

Stop flying blind on Reddit. Every day, thousands of conversations happen about your brand, your competitors, and your industry -- and you're missing them. Reddit Brand Monitor gives you real-time visibility into what people are saying, how they feel about it, and which conversations matter most. All for less than a penny per mention.

Whether you're a startup founder tracking product feedback, a marketing team monitoring brand reputation, or an agency running competitive intelligence -- this actor replaces tools that cost $800/month with something that costs $5 per 1,000 mentions.

Key Features

• Multi-keyword monitoring -- Track multiple brands, products, or topics in a single run. Compare sentiment across competitors side by side.
• Built-in sentiment analysis -- Every mention is scored from -1.0 (very negative) to +1.0 (very positive) using an advanced word-list engine with negation detection and intensifier handling. No external API costs.
• Subreddit targeting -- Search all of Reddit or focus on specific subreddits where your audience lives (r/startups, r/SaaS, r/technology, etc.).
• Comment-level search -- Go beyond post titles. Enable comment search to find deep mentions buried in discussion threads.
• Tracker analytics mode -- Get a full analytics dashboard: sentiment trends, mention velocity, top subreddits, competitive comparison, controversial mentions, and auto-generated insights.
• Engagement & reach estimation -- Each mention includes a reach estimate based on upvotes and comment count, so you can prioritize high-impact conversations.
• Mention context extraction -- See the exact context around each keyword mention without reading the full post.
• Flexible time ranges -- Monitor the last hour, day, week, month, year, or all time. Perfect for both real-time alerts and historical analysis.

Output Example

Each mention in the dataset includes these fields:

{
    "keyword": "apify",
    "subreddit": "webscraping",
    "postTitle": "Best web scraping platforms in 2026?",
    "postUrl": "https://www.reddit.com/r/webscraping/comments/abc123/best_web_scraping_platforms_2026/",
    "author": "dev_enthusiast",
    "score": 142,
    "numComments": 87,
    "created": "2026-04-10T14:32:00+00:00",
    "selfText": "I've been evaluating different scraping platforms and wanted to share my experience...",
    "permalink": "/r/webscraping/comments/abc123/best_web_scraping_platforms_2026/",
    "sentiment": "positive",
    "sentimentScore": 0.65,
    "reachEstimate": 719,
    "mentionContext": "...evaluating platforms and apify stands out for its actor..."
}

In tracker mode, you also get an analytics summary with sentiment breakdown, top subreddits, mention velocity, competitive comparison, and auto-generated insights.

How to Use

1. Set your keywords -- Enter the brand names, product names, or topics you want to monitor. Use multiple keywords to compare competitors.
2. Choose your scope -- Optionally restrict to specific subreddits. Select a time range (hour, day, week, month, year, or all).
3. Pick your output mode -- Use "raw" for individual mentions or "tracker" for mentions plus an analytics summary dashboard.
4. Run and export -- Start the actor and download results as JSON, CSV, or Excel. Schedule daily runs for continuous monitoring.

Integration Examples

Python SDK

from apify_client import ApifyClient

client = ApifyClient("YOUR_API_TOKEN")

run_input = {
    "keywords": ["your-brand", "competitor-brand"],
    "subreddits": ["startups", "SaaS"],
    "timeFilter": "week",
    "maxResults": 100,
    "includeSentiment": True,
    "outputMode": "tracker",
    "sortBy": "relevance"
}

run = client.actor("nexgendata/reddit-brand-monitor").call(run_input=run_input)

for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(f"{item['postTitle']} | {item.get('sentiment', 'N/A')} | Score: {item.get('sentimentScore', 0)}")

cURL

curl "https://api.apify.com/v2/acts/nexgendata~reddit-brand-monitor/runs" \
  -X POST \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -d '{
    "keywords": ["your-brand"],
    "timeFilter": "week",
    "maxResults": 50,
    "includeSentiment": true,
    "outputMode": "raw"
  }'

Use Cases

1. Brand Reputation Monitoring

Track what people are saying about your brand in real time. Get alerted to negative mentions before they become crises. Identify brand advocates who consistently speak positively about you.

2. Competitive Intelligence

Monitor competitor brands alongside your own. Compare sentiment scores, mention volume, and engagement. Discover which subreddits prefer your competitor and why.

3. Product Feedback Mining

Find unfiltered product feedback from real users. Identify common complaints, feature requests, and praise. Use sentiment trends to measure the impact of product launches and updates.

4. Market Research & Trend Analysis

Track industry keywords and emerging topics. Measure mention velocity to spot rising trends before they peak. Understand which communities are driving conversations in your space.

5. PR & Crisis Management

Detect negative sentiment spikes early. Find controversial mentions with high engagement that need immediate attention. Track sentiment recovery after PR responses.

6. Content & SEO Strategy

Discover which topics generate the most Reddit engagement in your niche. Find content gaps by analyzing questions people ask. Identify high-traffic subreddits for community marketing.

FAQ

Q: Does this actor require a Reddit account or API key? A: No. It uses Reddit's public JSON API which does not require authentication. No setup beyond entering your keywords is needed.

Q: How accurate is the sentiment analysis? A: The built-in engine uses a curated list of 120+ sentiment words with negation detection and intensifier handling. It achieves good accuracy for English-language content and is suitable for trend analysis and volume-based insights.

Q: How many mentions can I collect per run? A: Up to 500 per keyword. With multiple keywords, you can collect thousands of mentions in a single run. Reddit's API returns up to 250 results per search query.

Q: Can I schedule this to run automatically? A: Yes. Use Apify's built-in scheduler to run the actor daily, weekly, or at any interval. Combine with webhooks or integrations to get notified of new mentions.

Q: What is tracker mode? A: Tracker mode includes everything in raw mode plus an analytics summary. You get sentiment breakdown percentages, mention velocity, top subreddits, competitive comparison between keywords, sentiment trends over time, and auto-generated insights.

Q: Does this work for non-English content? A: The sentiment analysis is optimized for English. Non-English posts will still be collected with all metadata, but sentiment scores may be less accurate.

Pricing

Feature	Brandwatch	Brand24	Reddit Brand Monitor
Monthly cost	$800/mo	$79/mo	Pay per use
Cost per 1,000 mentions	~$8.00	~$1.58	$5.00
Reddit-specific monitoring	Limited	Basic	Deep Reddit focus
Sentiment analysis	Included	Included	Included
Competitive comparison	Included	Limited	Included
Setup required	Onboarding call	Account setup	None -- run instantly
API access	Enterprise only	Paid add-on	Included

Pricing: $0.01 per actor start + $0.005 per mention. A typical monitoring run of 200 mentions costs about $1.01. No subscriptions, no minimums, no contracts.

Why Choose This Actor

1. Purpose-built for Reddit -- Unlike generic social monitoring tools that treat Reddit as an afterthought, this actor is designed specifically for Reddit's structure, API, and community dynamics.

2. No API keys or accounts needed -- Works out of the box with zero configuration beyond entering your keywords. No Reddit developer application, no OAuth setup, no API key management.

3. Transparent, pay-per-use pricing -- No monthly subscriptions. Pay only for what you use. A typical brand monitoring run costs less than a cup of coffee.

4. Full analytics built in -- Tracker mode gives you the same insights that enterprise tools charge hundreds per month for: sentiment trends, competitive comparison, mention velocity, and auto-generated summaries.

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