Pagine Gialle Businesses Scraper

🏢 What is Pagine Gialle Businesses Scraper?

Pagine Gialle Businesses Scraper extracts business leads from PagineGialle.it, the Italian Yellow Pages: company name, phone numbers (mobile and WhatsApp flagged), e-mail, website, VAT number (P.IVA), full address with postal code, province and region, GPS coordinates, opening hours, rating and description for any activity in any Italian place.

Type one or several activities (ristoranti, idraulici, avvocati) and one or several places (milano, 20159, MI, lombardia), click Start, and download the businesses in JSON, CSV or Excel. No login, nothing to configure: about 1,000 businesses in 2 minutes, e-mail and GPS included, without opening every business page. It can also visit each company website to find more e-mail addresses, and return only the businesses added since your last run.

📋 What data can you extract from Pagine Gialle?

One item per business, 73 fields:

Category	What you get
🏷️ Business	name, shop sign, registered name, the site's id and link, paid / premium / free listing, head office of a branch — Ristorante La Pobbia 1850
🗂️ Category	the activity shown, its code, every category the business is filed under — Ristoranti e trattorie
📍 Address and map	full address, street, postal code, city, province, region, GPS coordinates, distance from the place searched — Via Gallarate, 92, 20151 Milano (MI)
📞 Phones	every phone number, also in international format (+39…), mobile and WhatsApp numbers flagged, fax — 347 3765549
📧 E-mail and web	e-mail addresses (and those found on the company website), website, Facebook, Instagram and other social links — lapobbia@lapobbia.com
🧾 Company data	VAT number (P.IVA), tax code (codice fiscale) — 10122980963
📝 Description	short and full description, highlights, services, payment methods
🕒 Opening hours	hours day by day, the same in one line for spreadsheets, open 24/7, open at the time of the scrape
⭐ Rating	average rating, number of reviews, the reviews themselves — 4.1 from 64 reviews
🖼️ Photos and links	logo, photos, number of branches, TheFork booking, menu and booking links of restaurants
✅ Quick filters	yes / no columns (has a phone, a mobile, an e-mail, a website, WhatsApp, social pages) and the list of ways to reach the business
🔎 Search	the search the business came from, the sub-area actually read, how the site understood the place, results page and rank, time of the scrape

Every field, with an example, is listed in the Output section below.

With Extract details on, one more request per business adds taxCode (codice fiscale), services, paymentMethods, reviews (up to 20), the social links of the page, menuUrl, bookingUrl and all photos (and, on category pages, legalName and categoryCode, which those pages do not print).

✅ Why use Pagine Gialle Businesses Scraper?

• 🚀 Fast: about 1,000 businesses in 2 minutes — e-mail, website, VAT number, GPS, opening hours and rating come with the search results, so 100 leads take about 15 seconds.
• 🗂️ Several searches in one run: activities × places (3 × 4 = 12 searches), with a cap per search so that one big city cannot eat the whole budget.
• 🧩 No 200-result wall: Pagine Gialle never shows more than 200 results per search. When a search is capped, the Actor automatically re-runs it for every sub-area the site lists (region → provinces → municipalities → districts) and deduplicates.
• 🔔 Monitoring built in: tick New businesses only, schedule the Actor, and each run returns (and charges) only businesses it has never delivered before.
• 📧 More e-mails: optionally visits each company website (contact / legal pages) and adds the addresses published there.
• 🎯 Lead filters: with a phone, e-mail or website, minimum rating, open now, paid or free listings, category codes, words in the name, city or category — filtered businesses are not saved; a business you keep costs its normal price, each business a filter drops is charged a check fee (see pricing). Open now is sent to Pagine Gialle itself, so the Actor reads only the businesses open at that moment (measured: 53 plumbers of a town → 4 open, one page instead of three).
• 🧭 Honest place matching: if the site does not recognise a place it silently answers with nationwide results; the Actor detects it (searchLocationMatch) and skips such searches instead of selling you unrelated leads.
• 📞 Ready for dialers and CRMs: phones in E.164 (+39…), mobile and WhatsApp numbers flagged, contactChannels, flat opening hours for CSV, optional removal of empty fields.
• 💾 Cheap: $0.80 per 1,000 businesses (e-mail, website, GPS, hours included), and the proxy is included in the price.
• 🔌 API, scheduling, monitoring, integrations (Make, Zapier, n8n, Google Sheets…) and JSON/CSV/Excel export via the Apify platform.

🚀 How to scrape Pagine Gialle

1. Create a free Apify account.
2. Open Pagine Gialle Businesses Scraper, type an activity in What (in Italian, as on the site: ristoranti, dentisti, agenzie immobiliari) and a place in Where (roma, Milano Quartiere Isola, 00122, TO, provincia di torino, toscana) — add more in More activities and More places.
3. Or paste Pagine Gialle URLs in Start URLs: a search, a category page (https://www.paginegialle.it/lombardia/milano/ristoranti.html) or single business pages.
4. Set Max businesses (100 by default, 0 = no limit) and Max businesses per search, optionally the Filters, Extract details, Find e-mails on company websites or New businesses only, and click Start.
5. Download the dataset in JSON, CSV, Excel or via API.

💰 How much does it cost to scrape Pagine Gialle?

This Actor uses pay per event pricing: $0.80 per 1,000 businesses — plus $0.002 per run start at the Actor's default memory (20 cents per 100 runs; the platform counts that event once per gigabyte, so a run you give more memory pays proportionally more). Higher Apify plans pay less per business: $0.79 (Bronze), $0.78 (Silver) and $0.77 (Gold and above) per 1,000. Extract details adds $0.70 per 1,000 businesses read from their own page ($1.50 per 1,000 in all); a pasted business URL is always read from its page, so it counts as one too. A business whose page is gone is saved from the results page and not charged for it. Find e-mails on company websites adds $2.00 per 1,000 businesses whose website gave a new e-mail address (businesses whose website gives nothing new are not charged for it). Businesses skipped by New businesses only are never charged. The Filters are applied by the Actor on every business it reads: a business you keep costs its normal price, a business a filter drops costs $0.90 per 1,000 businesses dropped on the results page by any of them (Only businesses with a phone, an e-mail or a website, Minimum rating, Only businesses open right now, Listing types, Category codes, Category contains, City contains, Name contains, Exclude names containing), and $0.90 per 1,000 business pages or websites read and dropped by a filter the results page does not give (Only businesses with a website or Category codes on category-page results, any filter on a pasted business URL, Only businesses with an e-mail judged on the website visit of Find e-mails on company websites) — both $0.88 on Bronze, $0.86 on Silver and $0.84 on Gold and above. Example: 5,000 businesses ≈ $4.00 ($7.50 with details); a weekly refresh of new plumbers in Roma costs only the new ones. Platform usage (compute, proxy) is included in the price.

⚙️ Input

{
    "what": "ristoranti",
    "searchQueries": ["pizzerie"],
    "where": "milano",
    "locations": ["roma"],
    "maxItems": 1000,
    "maxItemsPerQuery": 250,
    "extractDetails": false,
    "enrichEmails": false,
    "requirePhone": true,
    "minRating": 4
}

Or with your own URLs, only the new businesses since the last run:

{
    "startUrls": [
        { "url": "https://www.paginegialle.it/lombardia/milano/dentisti.html" },
        { "url": "https://www.paginegialle.it/ricerca/avvocati/torino" },
        { "url": "https://www.paginegialle.it/ristoranteantico1850" }
    ],
    "maxItems": 0,
    "onlyNew": true,
    "stateKey": "weekly-leads"
}

Field	Type	Default	Notes
what / searchQueries	string / string[]	ristoranti / []	Activities, in Italian; crossed with every place
where / locations	string / string[]	milano / []	Municipality, City Quartiere X, postal code, province code, provincia di X or region; empty = all Italy
searches	string[]	[]	what | where pairs that must not be crossed with the lists
startUrls	array	[]	Pagine Gialle search, category or business page URLs
maxItems	integer	100	0 = unlimited
maxItemsPerQuery	integer	0	Cap of each search, its sub-areas included; 0 = none
extractDetails	boolean	false	Visit each business page (+1 request per business)
enrichEmails	boolean	false	Visit each company website for e-mail addresses (separate event)
expandLocations	boolean	true	Split capped searches by sub-area
sortBy	relevance / distance / popularity	relevance	Site order (matters for capped searches); distance also fills the distance field
requirePhone / requireEmail / requireWebsite	boolean	false	Lead filters
minRating	number	0	1-5; 1 = rated businesses only
openNowOnly	boolean	false	Asks the site for its "Aperto ora" results, then re-checks the hours (Italian time)
listingTypes	paid / premium / free list	[]	Keep these listing types only
categoryCodes	string[]	[]	Pagine Gialle category codes (007585100)
categoryContains / cityContains / nameContains / excludeKeywords	string[]	[]	Words, case and accents ignored
onlyNew / stateKey / resetState	boolean / string / boolean	false / default / false	Monitoring memory
excludeEmptyFields	boolean	false	Drop null and empty values from the items
proxyConfiguration	object	Apify Proxy (included in the price)	Advanced
maxConcurrency / maxRequestsPerMinute / maxRequestRetries	integer	4 / 120 / 5	Advanced
skipUnrecognizedLocation	boolean	true	Skip searches whose place the site did not recognise
debugLog	boolean	false	Verbose log

📦 Output

One business, shortened (every column is listed below):

{
    "id": "7859A46A-D3E7-81C8-E050-020A3E743887",
    "url": "https://www.paginegialle.it/ristoranteantico1850",
    "name": "Ristorante La Pobbia 1850",
    "listingType": "paid",
    "schemaType": "Restaurant",
    "category": "Ristoranti e trattorie",
    "categoryCode": "027585100",
    "categoryCodes": ["007585100", "007502600"],
    "address": "Via Gallarate, 92, 20151 Milano (MI)",
    "postalCode": "20151",
    "city": "Milano",
    "province": "MI",
    "region": "Lombardia",
    "country": "IT",
    "latitude": 45.4961,
    "longitude": 9.13435,
    "distance": 1194,
    "phone": "347 3765549",
    "phones": ["347 3765549", "02 38006641"],
    "phonesE164": ["+393473765549", "+390238006641"],
    "mobilePhones": ["347 3765549"],
    "whatsappPhones": ["347 3765549"],
    "email": "lapobbia@lapobbia.com",
    "emails": ["lapobbia@lapobbia.com"],
    "websiteEmails": [],
    "website": "http://lapobbia.com",
    "websiteDomain": "lapobbia.com",
    "socialLinks": ["https://www.instagram.com/lapobbia1850/?hl=it"],
    "instagramUrl": "https://www.instagram.com/lapobbia1850/?hl=it",
    "vatNumber": "10122980963",
    "openingHours": { "mon": ["12:30 - 14:30"], "tue": ["12:30 - 14:30", "19:30 - 22:00"] },
    "openingHoursText": "mon 12:30-14:30; tue 12:30-14:30, 19:30-22:00",
    "isOpenNow": false,
    "ratingAverage": 4.1,
    "ratingCount": 64,
    "theForkUrl": "https://module.thefork.com/it_IT/module/840549-a0e5e/83153-798",
    "menuUrl": "https://www.instagram.com/lapobbia1850/?hl=it",
    "bookingUrl": "https://lapobbia.com/prenota/",
    "hasMobilePhone": true,
    "contactChannels": ["phone", "mobile", "whatsapp", "email", "website", "social"],
    "searchWhat": "ristoranti",
    "searchWhere": "Milano Quartiere Certosa",
    "searchLocation": "milano",
    "searchLocationMatch": "nearby",
    "position": 7,
    "scrapedAt": "2026-09-17T09:30:00.000Z"
}

You can download the dataset in JSON, CSV or Excel, or fetch it via API.

All 73 fields

Fields	What you get
id, parentId, url, name, brand, legalName, listingType, schemaType	Business — 7859A46A-…, id of the head office for a branch, https://www.paginegialle.it/ristoranteantico1850, Ristorante La Pobbia 1850, the shop sign when the listing prints one (null here), Ristorante La Pobbia 1850, paid, Restaurant
category, categoryCode, categoryCodes, categories	Category — Ristoranti e trattorie, 027585100 (the code of that category), ["007585100", "007502600"] (every category the business is filed under), ["RISTORANTI"]
address, street, postalCode, city, province, region, country	Address — Via Gallarate, 92, 20151 Milano (MI), Via Gallarate, 92, 20151, Milano, MI, Lombardia, IT
latitude, longitude, distance	Map — 45.4961, 9.13435, 1194 (metres from the centre of the place searched, with Sort by: distance)
phone, phones, phonesE164, mobilePhones, whatsappPhones, fax	Phones — 347 3765549, ["347 3765549", "02 38006641"], ["+393473765549", …], ["347 3765549"], ["347 3765549"]
email, emails, websiteEmails, emailSource	E-mail — lapobbia@lapobbia.com, all addresses, those found on the company website, the page they were found on
website, websiteDomain, links, socialLinks, facebookUrl, instagramUrl	Web — https://www.lapobbia.com, lapobbia.com, other published links, Facebook / Instagram / LinkedIn…
vatNumber, taxCode	Company data — 10122980963, NZGRRT68T20F205L
shortDescription, description, highlights, services, paymentMethods	Description — texts of the listing, ["Tavoli all'aperto"], ["cucina milanese"], ["carte di credito"]
openingHours, openingHoursText, is24h, isOpenNow	Opening hours — { "mon": ["12:30 - 14:30"] }, mon 12:30-14:30; tue 12:30-14:30, 19:30-22:00, false, true
ratingAverage, ratingCount, reviews	Rating — 4.1, 64, up to 20 reviews
logo, images, branchCount, theForkUrl, menuUrl, bookingUrl	Photos and links — image URLs, number of branches, TheFork booking widget, menu and booking links of restaurants
hasPhone, hasMobilePhone, hasEmail, hasWebsite, hasWhatsapp, hasSocial, contactChannels	Quick filters — booleans and ["phone", "mobile", "email", "website"] for quick filtering
searchWhat, searchWhere, searchLocation, searchLocationMatch, searchUrl, page, position	Search — the search the business came from, the sub-area actually read, how the site resolved the place (exact, postalCode, nearby, notFound), rank in the search
scrapedAt	ISO timestamp

💡 Tips

How to get more results

A city search is capped at 200 by the site; keep Expand locations on for large cities, or search by postal code / district yourself. Set Max businesses to 0 for no limit.

A search skipped with the warning "place not recognised" means the site did not know the where value; check the spelling (Italian names: Firenze, not Florence) or use the postal code.

How to reduce costs

The price is per business, so the levers are Max businesses, Max businesses per search, the filters (a filtered-out business is not saved, only its check fee is charged; a business you keep pays no check fee) and New businesses only for recurring runs (you never pay twice for the same business). The default mode already returns e-mail, website, GPS and hours. Turn Extract details on only when you need the tax code, reviews, services, social links or menu / booking links. It makes runs slower and adds $0.70 per 1,000 businesses.

Open now, distance and free listings

Open now asks Pagine Gialle for its own "Aperto ora" list — far fewer pages, and it also brings the 24/7 emergency listings the normal pages hide. Sort by: distance fills distance (metres from the centre of the place you searched), so you can sort your leads by proximity; without that sort the field stays empty.

Free listings (listingType: free) usually carry a phone, an address and a VAT number but no e-mail or website: use the filters when you need contactable leads, or Find e-mails on company websites.

Several searches in one run

Fill More activities (searchQueries) and / or More places (locations): the Actor runs one search per activity × place (3 activities × 4 places = 12 searches, up to 500 per run). what and where still work and are added to the lists; searches lines (what | where) are added as they are. A business found by several searches is saved — and charged — once. Set Max businesses per search (maxItemsPerQuery) to give every search its own cap (the automatic sub-areas of a search count for it): without it the first searches can use up the whole maxItems budget. Pasted search and category URLs are searches of their own, with the same cap.

Monitoring: only the new businesses

Tick New businesses only (onlyNew) and schedule the Actor. The first run returns everything; each later run skips the businesses already delivered: they are not saved, not charged, and their business page is not even opened. The memory lives in a named key-value store of your account (paginegialle-businesses-scraper-seen, up to 150,000 businesses per key) and is only updated with businesses that really reached the dataset, so a failed run never hides anything. Give each schedule its own Memory key (stateKey), and tick Reset the memory once to start over. Pagine Gialle has no "newest first" order: with a low Max businesses, the next run simply returns the next businesses you do not have yet.

Find e-mails on company websites

With enrichEmails on, the Actor reads each company's own website (home page, then up to 2 contact / legal notice pages linked from it) and adds the business e-mail addresses published there to websiteEmails and emails (emailSource = the page). It works on every business that has a website: in the default mode (search results) and with Extract details; category pages do not show the website, so combine them with Extract details. Facebook / Instagram pages given as a website are not visited. With Only businesses with an e-mail, a business is kept when its website gives one. The websites are read directly by the Actor, not through the proxy, at most 3 pages and 20 seconds per site: a site that does not answer, refuses the visit or shows an anti-bot page simply gives no address, and the run summary counts these cases (2/40 websites gave an e-mail (others: 20 HTTP 403, 10 timeout, 7 no address on the pages read)).

🔌 Integrations and API

Call the Actor via the Apify API, the JavaScript or Python clients, or connect it with integrations and webhooks (Make, Zapier, n8n, Google Sheets, Slack, Airtable…). Schedule it with New businesses only to feed a CRM every week. The dataset can be fetched as JSON, CSV or Excel from any tool.

🤖 Use with AI agents (MCP)

AI agents (Claude, ChatGPT, Cursor…) can find and run this Actor through the Apify MCP server, billed to their Apify account like any run. It returns one item per business listed on Pagine Gialle. Actor id: nice_dev/paginegialle-businesses-scraper; MCP server with this Actor only: https://mcp.apify.com/?tools=fetch-actor-details,nice_dev/paginegialle-businesses-scraper.

Smallest input, for a cheap first call:

{
    "what": "ristoranti",
    "where": "milano",
    "maxItems": 10
}

Key output fields: url, name, category, phone, email, website, address, city.

Cost: $0.80 per 1,000 businesses plus $0.002 per run start at the default memory ($0.77 per 1,000 on the Gold plan and above); Extract details, Find e-mails on company websites and the filters cost extra, see the pricing section above. Cap each call with maxItems and, through the API, with the run option maxTotalChargeUsd.

❓ FAQ

Is it legal to scrape Pagine Gialle?

The Actor only reads what Pagine Gialle shows publicly to any anonymous visitor (company name, professional phone numbers and e-mail addresses, VAT number, address, opening hours). It logs in to nothing and bypasses no access control or captcha. Results can contain personal data — a sole trader's listing carries their name — which is protected by GDPR: do not store it without a legitimate reason. You are responsible for using the data in compliance with Pagine Gialle's Terms of Use and applicable law. This Actor is not affiliated with Pagine Gialle or Italiaonline.

Where do the website e-mail addresses come from? With enrichEmails on, the Actor reads the pages each company publishes on its own website (home page, contact page, legal notice) and returns the business contact addresses shown there — what any visitor sees. It does not log in, guess addresses, read contact forms or bypass any protection. Some of these addresses are personal data under GDPR (e.g. firstname.lastname@company.com): you are responsible for having a lawful basis before using them, for informing the people concerned and for honouring opt-outs. Rules for B2B e-mail prospecting differ by country (opt-out in some, prior consent in others).

Why did I get 0 results?

• The activity is not one the site knows: type it in Italian, as on the site (idraulici, not plumbers). Some English words happen to work (restaurants gives the restaurants), most do not: an unknown activity gives an empty results page.
• The place was not recognised (see the next question) and skipUnrecognizedLocation is on, so the search was skipped — the log says so.
• The filters removed every business (the run summary says "N filtered out"), or New businesses only skipped businesses already delivered ("already delivered by a previous run").
• A run that saves nothing and had requests failing for good ends as failed, so a site change or a block never looks like an empty search. Check the FAILED_REQUESTS record in the key-value store.

What does "place not recognised" mean?

When the site does not know the where value, it silently answers with results from all of Italy. The Actor detects this (searchLocationMatch: notFound) and, by default, skips the search with a warning instead of saving unrelated leads. Check the spelling (Italian names: Firenze, not Florence; Milano, not Milan), use the postal code, the province code (MI) or a district as listed on the site (Milano Quartiere Isola). Set skipUnrecognizedLocation to false to keep the nationwide results anyway.

Does it need a login or a proxy?

No login. The proxy is included in the price: leave the default setting (the residential proxy cannot be chosen in the input). A request the site turns away is retried at once on a new proxy session, up to 10 times on top of the retries, and a page turned away on 3 proxy sessions in a row is retried through an Italian residential proxy — that page only, at no extra cost to you. With your own proxy URLs, only your proxies are used. Without a proxy, a request turned away is retried after a pause of 5 seconds, doubled at each retry up to 150 seconds. The proxy setting applies to the Pagine Gialle pages only: with Find e-mails on company websites, the company websites are read directly, not through the proxy.

Is the data safe to open in Excel or to show on a web page?

Business names, descriptions and highlights are the businesses' own words, copied as they are. A text can begin with -, +, = or @, and a phone number is a text (347 3765549, +39 011 …): Excel and Google Sheets may read such a cell of a CSV file as a formula or as a number, and would drop the leading + of phonesE164. The Actor leaves the text as it is, so that the JSON and the API give the real value: when you open a CSV, import these columns as text.

Every field that holds a URL — url, website, links, socialLinks, facebookUrl, instagramUrl, logo, images, theForkUrl, menuUrl, bookingUrl — is either a complete http(s) address or null: no other kind of link ever comes out, never one with a user name or password (https://bank.it@other.site) or a bare IP address, and an address the site gives broken is dropped rather than shortened. An e-mail is a plain address (letters, digits and . _ + -), never one with a quote, an angle bracket or a ?. Texts are not escaped, though: on a web page, escape every field like any text written by a stranger.

Known limitations

• The site caps every search at 200 results: Expand locations works around it by searching each sub-area, but a nationwide search (empty where) only yields the top 200 unless you paste a region. On small towns the sub-areas mostly repeat the same businesses. A capped search is always read in the site's order first; with a cap (maxItems, maxItemsPerQuery) and filters or New businesses only, the last businesses of the cap may come from its sub-areas, each in the site's order for that sub-area.
• Category pages show no website, VAT number or category code: requireWebsite and categoryCodes need Extract details there (the business page gives the website, the VAT number and the main category code).
• premium listings are recognised on search results only (category pages show them as paid); theForkUrl is read on category pages and HTML fallback pages only; on those pages ratingAverage is the stars the card shows, rounded to the half star.
• onlyNew remembers business ids, not their content: a business whose phone changed is not returned again. Two runs sharing the same stateKey at the same time may both return the same new business.
• Macro categories (categories) are missing on some searches: the site does not always send them. taxCode, services, paymentMethods, reviews, menuUrl and bookingUrl come from the business page: they are empty when Extract details is off (legalName comes with every search result; on category pages it needs Extract details too). name is the name Pagine Gialle prints — the shop sign when the listing has one — and legalName the registered name.
• No filter by publication date: a directory listing has no date.

A run the platform stops without warning (out of memory, run timeout)

• Resurrect it: it goes on from where it stood at most a minute before the stop. What it had read since is read again, and the businesses already saved are skipped: none is delivered or charged twice, and Max businesses still counts them.
• With New businesses only, the memory is saved once a minute: resurrect the stopped run and the businesses it had saved meanwhile join the memory; leave it stopped for good, and the next run may return up to a minute of them once more.

Something doesn't work?

The last line of the log counts the businesses saved, filtered out, already delivered by a previous run and no longer on Pagine Gialle (a pasted business page that was removed), and the requests that failed after every retry. Those requests and the removed pages are listed, with the reason, in the FAILED_REQUESTS record of the run's key-value store. A run that saved nothing and had failed requests fails, and its last message gives the cause (a pasted category page that does not exist says so, instead of "run it again"). A run that saved some businesses fails too when at least as many requests failed for good as were read: a green run with a short dataset would hide an outage. One failed request among many is only a warning.

If Pagine Gialle changes its pages, you are told instead of paying for blank rows. A results page that counts businesses but gives none the Actor can read is an error (listed in FAILED_REQUESTS), never a quiet "0 results"; so is a first results page that no longer says how many businesses the search has (the Actor would otherwise read that one page only). If the first 20 businesses read all lack their city, category, phone, GPS position, street, postal code or province — or, on search results, their region, category code or legal name, or, when business pages are read, the legal name those pages give — the run saves nothing more, stops and fails, and its last message names the missing field: at most those first businesses are charged. A business a filter drops because one of those fields is missing (requirePhone, categoryCodes…) counts among those 20.

🛟 Support

Open an issue in the Issues tab with a link to your run: the log shows every search, the number of results the site reported, the reason of every skipped search, and the FAILED_REQUESTS record of the key-value store lists the URLs that failed and why.