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Facebook Ads Competitor Intelligence

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Turn public Meta Ad Library data into structured competitor advertising intelligence: ad discovery, creative type, CTA, offer detection, ad age, landing pages, advertiser statistics, deduplication and historical change detection. Deterministic, no AI (V1).

Pricing

from $50.00 / 1,000 results

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code craker

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advertiserName

Optional

Normalized advertiser (Page) name as displayed in the Ad Library.

Type:string | null

advertiserPageName

Optional

Raw Page name as displayed in the Ad Library.

Type:string | null

advertiserPageId

Optional

Facebook Page ID of the advertiser.

Type:string | null

advertiserPageUrl

Optional

Public URL of the advertiser's Facebook Page.

Type:string | null

instagramHandle

Optional

Instagram handle shown for the advertiser, if any.

Type:string | null

adId

Optional

Ad Library ID (ad_archive_id).

Type:string | null

adUrl

Optional

Public Ad Library URL for this ad.

Type:string | null

collationId

Optional

Meta grouping ID for ads sharing the same creative, if provided.

Type:string | null

collationCount

Optional

Number of ad versions Meta groups under this creative, if provided.

Type:integer | null

platforms

Required

Placements with evidence in the source data (Facebook, Instagram, Messenger, Audience Network, Threads).

Type:string[]

status

Required

Normalized ad status.

Type:string

Options:

ACTIVEINACTIVEUNKNOWN

sourceStatus

Optional

Original status value from the source.

Type:string | null

startDate

Optional

ISO-8601 date the ad started running.

Type:string | null

endDate

Optional

ISO-8601 date the ad stopped running, if available.

Type:string | null

daysRunning

Optional

Days between start and end (or now for active ads).

Type:integer | null

adAgeDays

Optional

Days since the ad started running.

Type:integer | null

adAgeCategory

Required

NEW 0–7 days, RECENT 8–30, ESTABLISHED 31–90, LONG_RUNNING 91+. Only describes duration, not performance.

Type:string

Options:

NEWRECENTESTABLISHEDLONG_RUNNINGUNKNOWN

primaryText

Optional

Main ad body text.

Type:string | null

headline

Optional

Ad headline / link title.

Type:string | null

description

Optional

Link description text.

Type:string | null

caption

Optional

Link caption (usually the display domain).

Type:string | null

callToAction

Optional

CTA label as shown in the ad.

Type:string | null

normalizedCallToAction

Required

Normalized CTA category (SHOP_NOW, LEARN_MORE, SIGN_UP, ... OTHER, UNKNOWN).

Type:string

creativeType

Required

Creative format derived from the source display format and media.

Type:string

Options:

IMAGEVIDEOCAROUSELCOLLECTIONTEXTUNKNOWN

sourceDisplayFormat

Optional

Original display format value from the source.

Type:string | null

imageUrls

Required

Public image URLs (only when includeMedia is true).

Type:string[]

videoUrls

Required

Public video URLs (only when includeMedia is true).

Type:string[]

thumbnailUrls

Required

Public video preview / thumbnail URLs (only when includeMedia is true).

Type:string[]

cardCount

Optional

Number of carousel cards, if applicable.

Type:integer | null

cards

Optional

Per-card text, CTA and link data for carousel creatives.

Type:object[]

offerDetected

Required

Whether a rule-based offer pattern was found in the ad text.

Type:boolean

offerType

Optional

DISCOUNT, PRICE, FREE, BOGO, FINANCING, SALE, PROMOTION or null.

Type:string | null

offerValue

Optional

The extracted value (e.g. 20%, R999, $99).

Type:string | null

offerText

Optional

The exact matched text fragment.

Type:string | null

urgencyDetected

Required

Whether urgency wording (limited time, ends soon, ...) was found.

Type:boolean

landingPageUrl

Optional

Landing page URL exposed by the ad (Facebook redirect wrappers removed).

Type:string | null

finalUrl

Optional

URL after following redirects (only when includeLandingPage is true).

Type:string | null

landingPageDomain

Optional

Registrable host of the landing page.

Type:string | null

pageTitle

Optional

Landing page .

Type:string | null

metaDescription

Optional

Landing page meta description.

Type:string | null

httpStatus

Optional

Final HTTP status of the landing page request.

Type:integer | null

redirectCount

Optional

Number of redirects followed.

Type:integer | null

landingPageType

Required

Heuristic landing page classification based on URL path and title signals.

Type:string

Options:

PRODUCTSERVICECONTACTBOOKINGPRICINGBLOGHOMEFORMUNKNOWN

creativeFingerprint

Optional

Deterministic hash of advertiser + text + media + landing URL.

Type:string | null

textFingerprint

Optional

Deterministic hash of normalized ad text.

Type:string | null

mediaFingerprint

Optional

Deterministic hash of media URL identifiers, when media is present.

Type:string | null

changeStatus

Optional

Historical comparison result (null when disabled or no previous snapshot).

Type:string | null

Options:

NEWUNCHANGEDMODIFIEDnull

disclaimer

Optional

Disclaimer / 'Paid for by' label if publicly displayed.

Type:string | null

fundingEntity

Optional

Funding entity / byline if publicly displayed.

Type:string | null

pageCategories

Optional

Page categories shown in the Ad Library.

Type:string[]

pageLikeCount

Optional

Page like count shown in the Ad Library, if any.

Type:integer | null

searchTerm

Optional

Search term that discovered this ad (null for page-ID searches).

Type:string | null

searchPageId

Optional

Page ID search that discovered this ad.

Type:string | null

country

Required

Country filter used for the search.

Type:string

scrapedAt

Required

ISO-8601 timestamp of extraction.

Type:string

error

Optional

Non-fatal error message for this ad, if any.

Type:string | null

errorType

Optional

Error category (TIMEOUT, HTTP_ERROR, INVALID_URL, PARSE_ERROR, NETWORK_ERROR).

Type:string | null

errorStage

Optional

Pipeline stage where the error occurred (e.g. landing-page-enrichment).

Type:string | null

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