WIE — Web Design Opportunity Finder

Find local businesses with evidence-backed website opportunities.

WIE can discover businesses itself from Google Maps using the reusable WIE Maps engine, then check each business website with bounded deterministic probes. Or you can supply your own prospect list.

Each result states what WIE observed, what deterministic rule matched, what evidence supports it, what scope was checked and what remains unknown.

Quick start

Find businesses automatically

1. Enter a Business type such as plumber, dentist or a local-language equivalent.
2. Enter a Location.
3. Choose the maximum number of businesses.
4. Run.

Discovery happens inside this Actor through WIE's own Maps capability. WDOF does not start a separate Compass or Maps Actor.

Analyze my own list

Choose Analyze my own list and either:

• add website rows in the form; or
• select an Apify Dataset whose rows contain website.

Selected Dataset access is READ-only.

Opportunity statuses

Status	Meaning
CONFIRMED_OPPORTUNITY	At least one qualifying deterministic finding was confirmed with evidence.
NO_CONFIRMED_OPPORTUNITY_IN_CHECKED_SCOPE	Required checks completed over their bounded scope and no qualifying finding was confirmed.
SOURCE_ONLY_OPPORTUNITY	The checked Maps source record supplied no website link. This is not proof that the business has no website elsewhere.
INCONCLUSIVE	Required coverage was insufficient because of blocking, network failure, unsupported content or another explicit limitation.

WIE does not promise that an opportunity converts into a customer.

What WIE checks

For a business website WIE uses bounded HTTP checks for:

• homepage retrieval, redirects and status;
• HTTPS/TLS acquisition and safe HTTP -> HTTPS behavior where testable;
• missing/empty title;
• viewport meta;
• mixed-content references in served HTML;
• up to two contact-page candidates;
• a deterministic sample of up to ten same-site internal links;
• selected repeat confirmation before high-value failure findings.

A CAPTCHA/interstitial page is not treated as the intended page.

Not included

• visual design grading;
• browser rendering of the business website;
• screenshots;
• Lighthouse/Core Web Vitals;
• complete SEO/accessibility audit;
• form submission;
• "outdated website" or "bad design" guesses;
• contact enrichment/outreach/CRM;
• AI pitches.

Discovery behavior

WIE Maps returns explicit source states such as COMPLETE, ZERO_RESULTS, PARTIAL, BLOCKED and FAILED.

Partial discovery may still contain valid businesses; limitations remain visible. A block or failure is never silently converted to zero results.

If the checked Maps source record has no website, WIE may return a source-only opportunity but does not search the wider web for a replacement domain.

Advanced discovery options include language/locale and proxy strategy. Residential proxy routing is an explicit choice; AUTO never silently selects it.

Billing

WDOF uses one pay-per-event unit: business-evaluated.

A persisted conclusive result may be charged for:

• CONFIRMED_OPPORTUNITY;
• NO_CONFIRMED_OPPORTUNITY_IN_CHECKED_SCOPE;
• SOURCE_ONLY_OPPORTUNITY.

INCONCLUSIVE is not charged.

First-party discovery is part of this Actor run; there is no separate child-Actor discovery charge and WDOF does not emit the standalone Maps Actor's business-scraped event.

The Store page shows the live event price when pricing is activated. This release candidate does not encode or activate a final price in source.

Output

Default Dataset: one row per normalized business with:

• business/source context;
• qualification;
• chargeability;
• coverage;
• findings/advisories;
• diagnostics;
• limitations;
• bounded inline evidence and provenance.

KVS includes:

• RUN_SUMMARY;
• EVIDENCE_MANIFEST;
• CHARGE_JOURNAL.

Evidence is bounded inline rather than arbitrary full-site snapshots.

API fields

Field	Mode	Notes
mode	both	discover or direct
searchTerm	discover	one business type, 2–100 chars
location	discover	one location, 2–200 chars
maxPlaces	discover	1–200, runtime default 50
discoveryLanguage	discover	locale such as en, nb-NO, de-DE
discoveryProxyStrategy	discover	AUTO, NONE, datacenter or explicit residential
targets	direct	up to 500 {website, businessName?, externalId?} rows
sourceDatasetId	direct	READ-only selected Dataset
maxConcurrentlyAnalyzedBusinesses	both	1–20 website analyses in parallel