Google Maps Lead Scoring Actor

Score records produced by the separate apify-actor-google-maps-business scraper and export a ranked lead dataset.

This Actor does not scrape Google Maps and does not modify the existing business scraper. It reads one or more existing Apify Datasets containing Google Maps business records, keeps the original fields, and appends sales prioritization fields:

• leadScore
• scoreReasons
• leadOpportunityType
• recommendedPitch
• priorityLevel
• sourceQuery
• scoredAt

Input

{
  "sourceDatasetId": "google-maps-business-results",
  "additionalSourceDatasetIds": [],
  "maxItems": 10000,
  "batchSize": 100,
  "checkWebsiteStatus": false,
  "websiteCheckTimeoutSecs": 8,
  "websiteCheckConcurrency": 5,
  "lowRatingThreshold": 4,
  "lowReviewCountThreshold": 20
}

Field	Type	Default	Description
sourceDatasetId	string	required	Dataset ID or named dataset from apify-actor-google-maps-business.
additionalSourceDatasetIds	string[]	[]	More source datasets to score in the same run.
maxItems	number	10000	Maximum records to score across all source datasets.
batchSize	number	100	Records read and written per batch.
checkWebsiteStatus	boolean	false	Enables HTTP checks for listed websites and scores broken websites.
websiteCheckTimeoutSecs	number	8	Per-website timeout when status checks are enabled.
websiteCheckConcurrency	number	5	Parallel website checks.
lowRatingThreshold	number	4	Ratings below this are treated as reputation opportunities.
lowReviewCountThreshold	number	20	Review counts below this are treated as review-generation opportunities.
defaultSourceQuery	string	-	Fallback sourceQuery when input records do not include one.

Scoring Signals

The score is capped at 100, where higher means a stronger lead opportunity.

• Missing website
• Social-only or third-party profile website
• Broken website when checkWebsiteStatus is enabled
• Low rating or missing rating
• Low review count or missing review count
• Missing phone
• Missing or service-oriented category
• Weak direct contact availability

Priority levels are:

• high: leadScore >= 70
• medium: leadScore >= 40
• low: leadScore < 40

Output

Each output item contains the original source record fields plus scoring fields:

{
  "businessName": "Example Plumbing",
  "category": "Plumber",
  "rating": 3.8,
  "reviewCount": 8,
  "address": "10 Example Street, Austin, TX",
  "phone": "",
  "website": "",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "sourceQuery": "plumbers in Austin",
  "scrapedAt": "2026-05-13T08:45:00.000Z",
  "leadScore": 82,
  "scoreReasons": [
    "No public website listed (+35)",
    "Rating is below 4 (3.8) (+12)",
    "Review count is below 20 (8) (+10)",
    "No phone number listed (+9)",
    "Category \"Plumber\" is a local service segment (+6)",
    "No direct contact channel found beyond the Google Maps profile (+10)"
  ],
  "leadOpportunityType": "New website build",
  "recommendedPitch": "Pitch a simple mobile-first website for Example Plumbing that turns Google Maps discovery into calls, directions, and enquiries.",
  "priorityLevel": "high",
  "scoredAt": "2026-05-13T09:00:00.000Z"
}