primary_activity
Optional
Primary activity (CNAE code - description).
Google Maps New Business Monitor — Fresh Local Leads
Pricing
from $50.00 / 1,000 monitor runs
Be the first to reach every business that opens in a Google Maps search. Watch a search and each run returns only the businesses that newly appeared, with phone, website and email pulled from the site. Pay per new lead, not per rescan.
Pricing
from $50.00 / 1,000 monitor runs
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Developer
MoreLock
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Monthly active users
7 days ago
Last modified
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change_type
Required
Record type: baseline (initial inventory of the watch), new_business (newly detected business in the delta), possible_closure (dropped out of the feed), changed (name/category changed) or STATUS (source unavailable — nothing charged).
search_term
Optional
Watched search term.
location
Optional
Watched city/area.
watch_store
Optional
Name of this watch's state store (isolated by search term + location).
place_id
Optional
Stable Google Place ID (ChIJ...). The field is never named id — that collides with a JSON Schema keyword.
ftid
Optional
Google hexadecimal Feature ID (0x...:0x...) — stable key of the business.
gmid
Optional
Google Knowledge Graph ID (/g/...).
name
Required
Business name as shown on Google Maps.
category
Optional
Primary category (e.g. Restaurant, Pharmacy).
address
Optional
Address (full when the new business is hydrated; partial in the baseline).
postal_code
Optional
Postal / ZIP code (only on hydrated new businesses).
region
Optional
State / region code (only on hydrated new businesses).
phone
Optional
Display phone, e.g. (512) 320-4084 (only on hydrated new businesses).
phone_digits
Optional
Digits-only phone (for dialing / CRM).
website
Optional
Official website declared on the Google Maps listing.
Optional
Email found on the business website (best-effort).
Optional
Instagram URL found on the website (best-effort).
Optional
WhatsApp number/URL found on the website (best-effort).
Optional
Facebook URL found on the website (best-effort).
rating
Optional
Average rating (0 to 5).
reviews_count
Optional
Number of reviews.
price_range
Optional
Declared price range (e.g. $$).
lat
Optional
Latitude.
lng
Optional
Longitude.
place_url
Optional
Google Maps listing URL.
sponsored
Optional
Whether the card was marked as Sponsored in the feed.
hydrated
Optional
Whether the detail page was opened (reliable phone/website/postal code).
cnpj
Optional
Brazilian CNPJ found on the business website and validated by check digits (bonus for Brazilian businesses).
legal_name
Optional
Legal name in the Brazilian registry (via BrasilAPI).
trade_name
Optional
Trade name in the Brazilian registry.
registration_status
Optional
Registration status (ATIVA, BAIXADA, etc.).
company_size
Optional
Company size band.
primary_activity
Optional
Primary activity (CNAE code - description).
partners
Optional
Partners / ownership (QSA), when available.
registry_enriched
Optional
true only when a real CNPJ was found and resolved — the enrichment billing unit.
match_confidence
Optional
high = legal/trade name matches the business name; low = the CNPJ on the site may belong to a group/chain entity, not the exact unit.
registry_source
Optional
Source of the registry data (brasilapi, publica.cnpj.ws, minhareceita, site_only).
note
Optional
Human-readable note about the record (reason for abstention, low confidence, closure or status context).
before
Optional
Previous state (only on changed): name/category before the change.
after
Optional
New state (only on changed): name/category after the change.
status
Optional
Only on change_type STATUS: UNAVAILABLE when the source was down/blocked (state preserved, nothing charged).
detected_at
Optional
ISO timestamp of the run that computed this record.