primary_activity
Optional
Primary activity (CNAE code - description).
Google Maps New Business Monitor — Fresh Local Leads
Under maintenancePricing
Pay per event
Be the first to reach every business that opens in a Google Maps search. Watch a search and each run returns only the businesses that newly appeared, with phone, website and email pulled from the site. Pay per new lead, not per rescan.
Pricing
Pay per event
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MoreLock
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1
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7 hours ago
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change_type
Required
Record type: baseline (initial inventory of the watch), new_business (newly detected business in the delta), possible_closure (dropped out of the feed), changed (name/category changed) or STATUS (source unavailable — nothing charged).
search_term
Optional
Watched search term.
location
Optional
Watched city/area.
watch_store
Optional
Name of this watch's state store (isolated by search term + location).
place_id
Optional
Stable Google Place ID (ChIJ...). The field is never named id — that collides with a JSON Schema keyword.
ftid
Optional
Google hexadecimal Feature ID (0x...:0x...) — stable key of the business.
gmid
Optional
Google Knowledge Graph ID (/g/...).
name
Required
Business name as shown on Google Maps.
category
Optional
Primary category (e.g. Restaurant, Pharmacy).
address
Optional
Address (full when the new business is hydrated; partial in the baseline).
postal_code
Optional
Postal / ZIP code (only on hydrated new businesses).
region
Optional
State / region code (only on hydrated new businesses).
phone
Optional
Display phone, e.g. (512) 320-4084 (only on hydrated new businesses).
phone_digits
Optional
Digits-only phone (for dialing / CRM).
website
Optional
Official website declared on the Google Maps listing.
Optional
Email found on the business website (best-effort).
Optional
Instagram URL found on the website (best-effort).
Optional
WhatsApp number/URL found on the website (best-effort).
Optional
Facebook URL found on the website (best-effort).
rating
Optional
Average rating (0 to 5).
reviews_count
Optional
Number of reviews.
price_range
Optional
Declared price range (e.g. $$).
lat
Optional
Latitude.
lng
Optional
Longitude.
place_url
Optional
Google Maps listing URL.
sponsored
Optional
Whether the card was marked as Sponsored in the feed.
hydrated
Optional
Whether the detail page was opened (reliable phone/website/postal code).
cnpj
Optional
Brazilian CNPJ found on the business website and validated by check digits (bonus for Brazilian businesses).
legal_name
Optional
Legal name in the Brazilian registry (via BrasilAPI).
trade_name
Optional
Trade name in the Brazilian registry.
registration_status
Optional
Registration status (ATIVA, BAIXADA, etc.).
company_size
Optional
Company size band.
primary_activity
Optional
Primary activity (CNAE code - description).
partners
Optional
Partners / ownership (QSA), when available.
registry_enriched
Optional
true only when a real CNPJ was found and resolved — the enrichment billing unit.
match_confidence
Optional
high = legal/trade name matches the business name; low = the CNPJ on the site may belong to a group/chain entity, not the exact unit.
registry_source
Optional
Source of the registry data (brasilapi, publica.cnpj.ws, minhareceita, site_only).
note
Optional
Human-readable note about the record (reason for abstention, low confidence, closure or status context).
before
Optional
Previous state (only on changed): name/category before the change.
after
Optional
New state (only on changed): name/category after the change.
status
Optional
Only on change_type STATUS: UNAVAILABLE when the source was down/blocked (state preserved, nothing charged).
detected_at
Optional
ISO timestamp of the run that computed this record.