Google Maps Lead Enrichment

Turn any Google Maps search into enriched B2B leads with ready-to-send cold emails. Get emails, contact names, social media, services — plus a personalized outreach draft for every lead.

50 enriched leads + cold emails for ~$1.50 | Works globally | AI-powered

What You Get

For each business found on Google Maps, this actor returns:

Field	Source	Example
Business name	Google Maps	Joe's Plumbing
Address	Google Maps	1234 Lamar Blvd, Austin, TX
Phone	Google Maps	+1-512-555-0123
Website	Google Maps	joesplumbing.com
Rating & reviews	Google Maps	4.8 (312 reviews)
Emails	AI extraction	joe@joesplumbing.com
Contact name & title	AI extraction	Joe Smith, Owner
Social media	AI extraction	facebook.com/joesplumbing
Services offered	AI extraction	Emergency plumbing, Water heater repair
Business description	AI extraction	Family-owned plumbing since 1995
Cold email draft	AI-generated	Personalized outreach referencing their services
Lead score	Computed	85/100 (Hot)

How It Works

1. Search — Finds businesses on Google Maps matching your query and location
2. Crawl — Visits each business website (homepage, contact, about pages)
3. Extract — AI reads the website text and pulls out emails, contacts, socials, and services
4. Score — Rates each lead 0-100 based on data completeness (Hot / Warm / Cold)

Who Is This For

• Lead gen agencies building prospect lists for clients
• Cold email marketers who need verified contact data
• B2B sales teams prospecting in specific industries and regions
• Market researchers analyzing local business landscapes

Input

Field	Required	Description
Search Query	Yes	What to search (e.g., "plumbers", "dentists")
Location	Yes	Where to search (e.g., "Austin, TX", "London, UK")
Max Leads	No	How many businesses to fetch (default: 50, max: 500)
Enrich Websites	No	Enable AI extraction from websites (default: true)
Place IDs	No	Specific Google Maps place IDs instead of search

Pricing

$0.03 per lead — that's $1.50 for 50 enriched results.

Compare that to 2+ hours of manual research, or $50+/month for a lead enrichment subscription.

Plus the Google Maps sub-actor cost (~$0.05-0.10 per 50 results, billed to your Apify account).

Output Example

{
    "name": "Austin Premier Plumbing",
    "address": "1234 Lamar Blvd, Austin, TX 78703",
    "phone": "+1-512-555-0101",
    "website": "https://austinpremierplumbing.com",
    "rating": 4.8,
    "review_count": 312,
    "category": "Plumber",
    "emails": ["info@austinpremierplumbing.com", "joe@austinpremierplumbing.com"],
    "contact_name": "Joe Smith",
    "contact_title": "Owner",
    "social_media": {
        "facebook": "https://facebook.com/austinpremierplumbing",
        "instagram": "https://instagram.com/austinplumbing",
        "linkedin": null,
        "twitter": null,
        "youtube": null
    },
    "services": [
        "Emergency plumbing",
        "Water heater installation",
        "Drain clearing",
        "Pipe repair",
        "Bathroom remodeling"
    ],
    "description": "Family-owned plumbing company serving Austin since 1995, specializing in emergency repairs and water heater installation.",
    "score": 85,
    "score_label": "hot",
    "enrichment_status": "enriched"
}

Tips

• Start small — Test with 10 leads first to see the output quality for your industry
• Be specific — "emergency plumbers" works better than just "plumbers"
• Location matters — "Austin, TX" gives better results than just "Austin"
• Score filtering — Export the dataset and filter by score_label: "hot" for the best leads
• No website? — Businesses without websites still return phone, address, rating from Google Maps (charged at basic rate)

Limitations

• Websites that require JavaScript rendering (single-page apps) may return incomplete data
• Some businesses don't have websites — they're returned with Google Maps data only
• Email extraction depends on emails being visible on the business website
• Rate-limited to be respectful to business websites (1.5s between page requests)

Support

Found a bug or have a feature request? Open an issue on the actor's GitHub page or contact the developer through Apify.