Google Maps Lead Enricher

Turn raw Google Maps listings into sales-ready leads with emails, decision-maker names, social profiles, and tech stack. Drops straight into HubSpot, Salesforce, Pipedrive, or n8n / Zapier / Make.

What it does

1. Takes business listings as input — either a Google Maps search query, a previous compass/crawler-google-places run ID, or a JSON array you supply.
2. Visits each business website (homepage + likely /contact, /about, /team pages).
3. Extracts:
   • Business emails (deduped, domain-prioritised)
   • Phone numbers
   • Social profile URLs (LinkedIn, Twitter/X, Facebook, Instagram, YouTube, TikTok)
   • Likely decision makers — owner / founder / CEO / partner names
   • Tech stack — Shopify, WordPress, HubSpot, Intercom, Stripe, GA4, Meta Pixel, etc.
4. Outputs a clean dataset, one row per lead.

Inputs

Field	Type	Notes
searchQuery	string	e.g. dentists in Austin, TX — used if you don't supply businesses
businesses	array	Skip the Maps step — pass your own [ { name, website, ... } ]
googleMapsScraperRunId	string	Reuse an existing compass/crawler-google-places run
maxLeads	int	Hard cap on leads (and cost)
findDecisionMakers	bool	Extract owner/founder/CEO names
detectTechStack	bool	Detect 18+ common tools
verifyEmails	bool	DNS MX lookup per email; marks mxValid, isFreeProvider, isRoleAddress
enrichLinkedIn	bool	Call a LinkedIn company scraper — adds industry, HQ, headcount, follower count, founded year
linkedinActorId	string	Apify actor for LinkedIn company (default dev_fusion/linkedin-company-scraper)
enrichLinkedInEmployees	bool	Call employee-search actor and merge LinkedIn decision-makers (CEO, VP, head of...)
linkedinEmployeeActorId	string	Apify actor for LinkedIn employees (default harvestapi/linkedin-employees)
maxEmployeesPerCompany	int	Cap employee search per company (default 25)
pushToHubSpot	bool	After enrichment, upsert contacts into HubSpot CRM
hubspotApiToken	string (secret)	HubSpot private app token — required if pushToHubSpot=true
proxyConfiguration	object	Apify Proxy — residential recommended at scale

Pricing (Pay-Per-Event)

Event	Price	When
lead-enriched	$0.01	Per lead successfully visited
email-found	$0.03	When at least one email is extracted
decision-maker-found	$0.05	When an owner/founder/CEO is identified
verified-email-found	$0.05	Per email passing DNS MX validation
linkedin-enriched	$0.10	Per successful LinkedIn company profile fetch
linkedin-employee-found	$0.20	Per LinkedIn decision-maker added (CEO, VP, founder, etc.)
crm-pushed	$0.02	Per HubSpot contact created/updated

Typical batch of 100 leads with ~40% email hit-rate and ~15% decision-maker hit-rate ≈ $2.95 (LinkedIn off). With LinkedIn enrichment at ~30% hit rate → add ~$3, total ≈ $6 per 100 leads.

Output shape

{
    "name": "Blue Bottle Coffee",
    "website": "https://bluebottlecoffee.com",
    "address": "76 N 4th St, Brooklyn, NY",
    "phone": "+1 510-653-3394",
    "rating": 4.5,
    "emails": ["hello@bluebottlecoffee.com"],
    "phones": ["+1 510-653-3394"],
    "socials": {
        "linkedin": "https://linkedin.com/company/blue-bottle-coffee",
        "instagram": "https://instagram.com/bluebottle"
    },
    "decisionMakers": [
        { "name": "Bryan Meehan", "role": "ceo", "source": "https://bluebottlecoffee.com/about" }
    ],
    "techStack": ["Shopify", "Klaviyo", "Meta Pixel", "GA4"],
    "contactPageUrl": "https://bluebottlecoffee.com/contact",
    "enrichedAt": "2026-06-09T12:00:00.000Z"
}

Run locally

npm install
npx apify run

Edit .actor/input.json to change the search query.

Roadmap

• LinkedIn company enrichment (industry, headcount, HQ, follower count)
• LinkedIn employee enrichment → decision-makers with real names + titles
• MX email validation
• HubSpot CRM push
• Email pattern guesser (firstname@domain, f.lastname@domain)
• Salesforce push
• Funding / hiring signals (jobs page detection)