SEO Audit: Meta Tags, Headings, Links, Score

Run an on-page SEO audit on a list of URLs or a whole website. For every page you get the title and meta description with their lengths, H1/H2 structure, canonical, robots noindex, language, viewport, hreflang, Open Graph, JSON-LD structured data types, images without alt text, internal/external/nofollow links, word count, status code and response time, plus a list of issues and a 0-100 score.

Turn on Audit the whole sitemap and give it a site URL: it reads /sitemap.xml (including sitemap indexes) and audits up to Max pages per site pages. No browser, so it is fast and cheap: five product pages took about 4 seconds in our tests.

What you can do with it

• Site audits for clients: export the issues per page to a spreadsheet in minutes.
• Monitoring: schedule weekly runs and catch accidental noindex, missing titles or broken pages after deployments.
• Competitor analysis: compare titles, descriptions, headings and structured data.
• Content QA at scale: thin pages, duplicate or overly long titles, missing alt text.

Input

{
    "urls": ["https://www.allbirds.com"],
    "crawlSitemap": true,
    "maxPagesPerSite": 200
}

Output

One row per page:

{
    "input": "https://www.allbirds.com",
    "url": "https://www.allbirds.com/products/mens-wool-runners",
    "finalUrl": "https://www.allbirds.com/products/mens-wool-runners",
    "statusCode": 200,
    "redirected": false,
    "responseTimeMs": 522,
    "sizeBytes": 709151,
    "score": 82,
    "issues": [
        "title-too-long",
        "meta-description-too-long",
        "multiple-h1",
        "images-missing-alt"
    ],
    "title": "Allbirds Wool Runners, Men's | Reviews, SIzing Info | Casual Walking, Running Shoes",
    "titleLength": 83,
    "metaDescription": "Allbirds men's Wool Runners, lightweight sneakers in Limited Edition & Classic colors (natural grey upper). FREE shipping & returns, view a size chart. Wool Runners are washable, and constructed from sustainable and recycled materials. Allbirds keep your feet comfy during your everyday adventures.",
    "metaDescriptionLength": 298,
    "metaRobots": null,
    "canonical": "https://www.allbirds.com/products/mens-wool-runners",
    "lang": "en-US",
    "h1": [
        "Men's Wool Runner",
        "Men's Wool Runner",
        "Better Things in a Better Way"
    ],
    "h1Count": 3,
    "h2Count": 25,
    "headings": [
        {
            "level": 3,
            "text": "Men's Shoes"
        },
        {
            "level": 3,
            "text": "Customer Favorites"
        },
        {
            "level": 3,
            "text": "Apparel & Accessories"
        }
    ],
    "wordCount": 15400,
    "imageCount": 62,
    "imagesWithoutAlt": 20,
    "imagesWithoutAltSample": [
        null,
        null
    ],
    "internalLinks": 133,
    "externalLinks": 16,
    "nofollowLinks": 6,
    "openGraph": {
        "title": "Men's Wool Runner - Natural Grey (Light Grey Sole)",
        "description": "The Allbirds Wool Runner is the orginal wool sneaker that started it all. Called the world's most comfortable shoe, it's flexible, supportive, astonishingly soft, and machine washable. The Wool Runner is breathable, lightweight, and can be worn sockless. Best used for walking, cooler weather, and everyday casual wear.",
        "image": "http://www.allbirds.com/cdn/shop/files/Allbirds_WL_RN_SF_PDP_Natural_Grey_LAT.png?v=1751143404",
        "type": "product",
        "url": "https://www.allbirds.com/products/mens-wool-runners"
    },
    "twitterCard": "summary_large_image",
    "structuredDataTypes": [
        "ProductGroup",
        "Brand",
        "Offer",
        "Product",
        "AggregateRating"
    ],
    "hreflang": [
        {
            "lang": "en-US",
            "url": "https://www.allbirds.com/products/mens-wool-runners"
        },
        {
            "lang": "x-default",
            "url": "https://www.allbirds.com/products/mens-wool-runners"
        }
    ],
    "scrapedAt": "2026-11-01T09:46:17+00:00"
}

Issues and score

The score starts at 100 and loses points for each issue: http-error (page not reachable or 4xx/5xx, score 0), noindex (30), missing-title (20), missing-h1 and missing-meta-description (10 each), title-too-long (over 60 characters), multiple-h1, missing-canonical, missing-viewport, images-missing-alt, thin-content (under 300 words), slow-response (over 1.5 s) (5 each), meta-description-too-long (over 160) or too-short (under 70), canonical-points-elsewhere, missing-lang (3 each), missing-open-graph and no-structured-data (2 each).

Pricing

$2.00 per 1,000 audited pages. Invalid inputs are reported with an error field and are not charged. Files listed in sitemaps that are not HTML pages (images, PDFs) are skipped and not charged.

Limits

• The audit reads the HTML the server returns; content rendered only by JavaScript in the browser is not seen.
• Sites that block bots may answer 403; the page is then reported with http-error. Enable a proxy in the input for such sites.

Feedback

Want another check? Open an issue in the Issues tab.