Competitor Intelligence Agent — Monitor Websites, Pricing, Reviews & Hiring with AI Reports

Track any competitor across 5 data sources. Get an AI-written intelligence brief — not a spreadsheet.

Stop manually checking competitor sites. This Actor automatically monitors your competitors' websites, pricing pages, customer reviews, job postings, and promotional activity — then synthesizes everything into a structured AI intelligence report.

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The Problem

Your competitors changed their pricing last week. Did you know?

Staying current on competitors means checking 5+ sites per competitor, every week. Most teams give up, fall behind, and get blindsided. This Actor does it for you — automatically.

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What You Get Per Report

• Website change detection — headline rewrites, new CTAs, messaging shifts
• Pricing page snapshot and delta — price points extracted and compared vs last run
• Review sentiment — Trustpilot, G2, and Google ratings with sample reviews
• Hiring signals — open roles, job titles, department growth
• Active promotions — discount language, free-trial banners, promo copy
• AI-generated executive summary — "what changed, why it matters, what to do"

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Who This Is For

• Founders tracking 2–5 competitors weekly
• Sales teams needing "what changed at the account" before a call
• Marketing teams tracking competitor messaging shifts
• Strategy and M&A analysts building structured intel for board decks
• MSPs and agencies delivering competitive intelligence as a client deliverable

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Why This Actor vs. Alternatives

Alternative	Gap
SaaS Pricing Tracker	Pricing pages only — no reviews, hiring, or site changes
Manual Google Alerts	No synthesis, no structure, no AI summary
Crayon / Klue / Klue	$20,000+/year — same intelligence output at 1/100th the cost
Spreadsheet + VA	Slow, inconsistent, doesn't scale

The only Apify Actor that monitors a competitor across 5 data sources and delivers an AI-written brief — not a CSV.

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How It Works

1. Input your competitor domains (and optional Trustpilot/G2 URLs)
2. Actor scrapes homepage, pricing, careers, and review platforms via Playwright
3. Compares vs last run snapshot — surfaces what changed
4. Generates structured intelligence report with "Strategic Read" section
5. Output delivered to dataset (JSON + readable markdown)

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Input

{
  "competitors": [
    {
      "name": "Acme Corp",
      "homepageUrl": "https://acmecorp.com",
      "pricingUrl": "https://acmecorp.com/pricing",
      "careersUrl": "https://acmecorp.com/careers",
      "trustpilotUrl": "https://www.trustpilot.com/review/acmecorp.com",
      "g2Url": "https://www.g2.com/products/acme/reviews",
      "googleQuery": "Acme Corp software"
    }
  ],
  "trackPricing": true,
  "trackReviews": true,
  "trackHiring": true,
  "trackPromotions": true,
  "trackSiteChanges": true,
  "reportStyle": "full"
}

Only name and homepageUrl are required. Pricing and careers URLs are auto-discovered from the nav if not provided.

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Sample Output

# Competitor Intelligence Brief — Acme Corp
Generated: 2025-05-15T14:32:00Z

## Positioning
- Headline: The easiest way to manage your team
- Primary CTAs: Start Free Trial | Book a Demo

## Pricing
- Source: https://acmecorp.com/pricing
- Plans detected: 3
- Price points: $29, $79, $199/mo

## Reputation & Reviews
- TRUSTPILOT: 4.2★ — 1,847 reviews
- G2: 4.5★ — 312 reviews

## Hiring Signal
- Open roles: 23
- New titles: Head of Sales | DevRel Lead | Sr. Engineer (Go)

## Changes Since Last Run
- Pricing: New tier at $199 added; $149 tier removed
- Hiring: 18 → 23 open roles (+5)
- Homepage: Headline rewritten

## Strategic Read
- Hiring acceleration: +5 roles — likely post-funding expansion
- Pricing: New tier signals up-market move; review your own positioning
- Homepage rewrite detected — investigate ICP overlap

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Pricing

Pay per report — $0.50 per competitor intelligence report generated.

Run weekly on 5 competitors = $2.50/week. Compare: Crayon/Klue = $400+/week.

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Use Cases

Weekly Competitive Sweep

Schedule weekly across your top 5 competitors. Get a fresh intelligence brief every Monday — ready for your team standup.

Pre-Call Sales Intel

Run on-demand before an enterprise call. Know what changed at the account in the last 30 days.

Hiring-as-Growth-Signal

Track changedSinceLastRun.hiring.delta. A +10 role surge often signals a funding event before any press release.

Competitor Messaging Tracker

Monitor siteChangeSignals.headline for repositioning moves. When a competitor rewrites their homepage, it's usually a strategic shift.

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FAQ

What review sources does it check? Trustpilot, G2, and Google (via search snippet). Provide the URLs in your input for best results.

How fresh is the data? Scraped live on every run — no caching. Schedule daily or weekly for ongoing monitoring.

Can I run this on a schedule? Yes — use Apify's built-in scheduler to run daily, weekly, or on any cron schedule.

How do I connect to Slack or Notion? Use Apify webhooks + Zapier/Make to forward dataset items to any downstream tool.

What if a page doesn't load? The Actor includes timeout recovery and logs warnings. It continues processing other competitors even if one page fails.

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Run your first competitor report →