Naver Keyword Trends — Korea Search & Shopping Insights (Official DataLab API)

Google Trends for Korea: get Naver keyword search trends and Naver Shopping category insights. Naver handles most searches in South Korea, so DataLab is the best source for Korean keyword popularity, seasonality and consumer demand. Compare keywords by day/week/month and split by device, gender and age, using the official NAVER DataLab API (no scraping, no blocks). Export to CSV, Excel or JSON for SEO, K-beauty/e-commerce research and dashboards. Run without a key to get a free sample.

한국어: 네이버 데이터랩 검색어 트렌드·쇼핑인사이트를 공식 API로 수집합니다.

Report types (mode)

mode	What you get
searchTrend	Relative search volume of up to 5 keyword groups per request (more are batched)
categories	Shopping click trend per category (up to 3 per request, batched)
categoryDevice / categoryGender / categoryAge	Category trend split by PC/mobile, gender, age
categoryKeywords	Keyword trends inside a shopping category
keywordDevice / keywordGender / keywordAge	One keyword in a category split by device, gender, age

Filters: startDate, endDate (default: last 12 months), timeUnit (date/week/month), device, gender, ages.

Input example

{
  "mode": "searchTrend",
  "timeUnit": "month",
  "keywordGroups": [
    {"groupName": "캠핑", "keywords": ["캠핑", "텐트"]},
    {"groupName": "낚시", "keywords": ["낚시"]},
    {"groupName": "골프", "keywords": ["골프"]}
  ],
  "clientId": "<your NAVER API HUB Client ID>",
  "clientSecret": "<your Client Secret>"
}

Shopping example: {"mode":"categoryGender","categories":[{"name":"패션의류","param":["50000000"]}], ...} (category codes = cat_id in NAVER Shopping URLs).

Output example (real run)

{
  "mode": "searchTrend", "title": "캠핑", "categoryName": null, "category": null,
  "keywords": ["캠핑", "텐트"], "period": "2025-10-01", "group": null, "ratio": 100,
  "timeUnit": "month", "startDate": "2025-10-24", "endDate": "2026-10-24",
  "device": "all", "gender": "all", "ages": "all"
}

Gender/device/age modes fill group (e.g. "f", "m"). ratio is NAVER's relative index (max = 100 within the request), not absolute volume.

Limits & quotas

• Values are relative (0–100) per request; compare groups only inside the same request.
• Search Trend data from 2016-01-01, Shopping Insight from 2017-08-01.
• NAVER API HUB free tier: 50,000 calls/month each for Search Trend and Shopping Insight. One request = one call.

How to get your free NAVER API key (5 minutes)

1. Sign up / log in at NAVER Cloud Platform (individual membership is fine).
2. Open the console: NAVER API HUB and subscribe (free tier; no payment needed for the free quota).
3. Go to Application > Register application, name it (e.g. apify), and enable the APIs this Actor needs.
4. Open the application, tab 인증 정보 (Credentials), copy Client ID and Client Secret.
5. Paste them into the secret input fields of this Actor. They are stored encrypted by Apify and only used to call NAVER on your behalf.

Your key, your quota: all calls count against your NAVER API HUB quota, not a shared one. Enable 검색어트렌드 (Search Trend) and/or 쇼핑인사이트 (Shopping Insight) for your application.

Free sample mode

Run without a key to preview the output: the Actor returns 2–3 fixed sample rows marked "isSample": true, makes no API call and charges nothing, and logs a warning. Real rows have "isSample": false. Add your own key for real data.

Pricing

Pay-per-event: $0.80 per 1,000 data points (one row = one period × group) plus minimal Apify platform usage.

Official API & terms

This Actor only calls the official NAVER API HUB (naverapihub.apigw.ntruss.com) with your own credentials. It does not scrape naver.com pages, bypass logins or collect personal data. You are responsible for complying with the NAVER Cloud Platform terms and NAVER API usage policies (display/attribution, no resale of raw data where prohibited). Not affiliated with or endorsed by NAVER.

한국어 요약

키 없이 실행하면 무료 샘플 데이터 2~3건(isSample=true)만 반환하며 API 호출·과금이 없습니다. 실제 데이터는 본인 키가 필요합니다. 네이버 데이터랩 공식 API로 검색어 트렌드와 쇼핑인사이트(분야/키워드별, 기기·성별·연령별)를 표 형태로 내보냅니다. 본인의 NAVER Cloud API HUB Client ID/Secret(무료)이 필요하며, 데이터 포인트 1,000개당 $0.8입니다.