Target Review & Rating Scraper

Target Reviews & Ratings Scraper 🌟

The Target Reviews Scraper is a specialized data extraction tool designed to capture the "voice of the customer" from Target.com.

It goes beyond simple star ratings, pulling deep qualitative data including secondary metrics (like quality and value), verified purchaser status, and sentiment-rich review text.

This tool is essential for brands, retailers, and analysts who need to measure customer satisfaction and product performance at scale.

✨ Features

Comprehensive Rating Distribution: Capture the full breakdown of 1-to-5 star ratings to visualize the "sentiment curve" of a product.

Secondary Metric Tracking: Extract granular ratings for specific product attributes like design, sturdiness, quality, and ease of assembly.

Verified Data Points: Filter and identify verifiedPurchaser badges and is_incentivized flags to distinguish between organic feedback and promotional reviews.

Sentiment & Entities: Scrape identified product entities (e.g., "comfort") and review feedback (helpful/unhelpful counts).

Visual Content Check: Monitor how many reviews include user-generated photos or videos to gauge social proof.

Author Insights: Capture reviewer nicknames and submission timestamps to track feedback trends over time.

🚀 Use Cases

Product Development & QA: Analyze secondary ratings (e.g., low "sturdiness" scores) to identify specific manufacturing or design flaws that need fixing.

Brand Reputation Management: Monitor the recommended_percentage across your product line to ensure high customer advocacy.

Competitive Benchmarking: Compare your product's review distribution against market leaders in the same category.

Content Optimization: Use the Entity and text fields to find common keywords and "customer language" to improve your own product descriptions and SEO.

Review Authenticity Audits: Use the incentivized_count and verified_purchaser fields to assess the organic health of a competitor's review section.

OUTPUT

Overview

{
  "review_count": 56,
  "question_count": 6,
  "recommended_count": 9,
  "not_recommended_count": 0,
  "recommended_percentage": 100,
  "reviews_with_images_count": 1,
  "reviews_with_videos_count": 0,
  "rating": {
    "distribution": {
      "1": 1,
      "2": 1,
      "3": 6,
      "4": 2,
      "5": 55
    },
    "average": 4.68,
    "positive_percentage": 96,
    "count": 65,
    "secondary_averages": [
      {
        "id": "design",
        "value": 4.89,
        "label": "design",
        "type": "RATING",
        "range": 5
      },
      {
        "id": "ease of assembly",
        "value": 4.78,
        "label": "ease of assembly",
        "type": "RATING",
        "range": 5
      },
      {
        "id": "quality",
        "value": 4.89,
        "label": "quality",
        "type": "RATING",
        "range": 5
      },
      {
        "id": "sturdiness",
        "value": 5.0,
        "label": "sturdiness",
        "type": "RATING",
        "range": 5
      },
      {
        "id": "value",
        "value": 5.0,
        "label": "value",
        "type": "RATING",
        "range": 5
      }
    ]
  },
  "incentivized_count": 0,
  "calculated_at": "2026-03-13T07:27:39.085Z",
  "product_id": "1001784429"
}

Review

{
  "id": "a2926c7b-effa-4df7-963e-ccc27efd9587",
  "external_id": "dc14ad11-f7e8-573d-bb14-ca1570b9d443",
  "channel": "TARGET",
  "Tcin": "1001784429",
  "Rating": 5,
  "RatingRange": 5,
  "SecondaryRatingsOrder": [
    "Design",
    "Ease of assembly",
    "Quality",
    "Sturdiness",
    "Value"
  ],
  "SecondaryRatings": {
    "Design": {
      "Id": "Design",
      "Value": 5,
      "Label": "design",
      "ValueRange": 5,
      "DisplayType": "NORMAL"
    },
    "Ease of assembly": {
      "Id": "Ease of assembly",
      "Value": 5,
      "Label": "ease of assembly",
      "ValueRange": 5,
      "DisplayType": "NORMAL"
    },
    "Quality": {
      "Id": "Quality",
      "Value": 5,
      "Label": "quality",
      "ValueRange": 5,
      "DisplayType": "NORMAL"
    },
    "Sturdiness": {
      "Id": "Sturdiness",
      "Value": 5,
      "Label": "sturdiness",
      "ValueRange": 5,
      "DisplayType": "NORMAL"
    },
    "Value": {
      "Id": "Value",
      "Value": 5,
      "Label": "value",
      "ValueRange": 5,
      "DisplayType": "NORMAL"
    }
  },
  "text": "Had a great first night sleeping on it, I put a thick mattress topper to make it more plush and I’m really happy!",
  "is_recommended": true,
  "is_verified": true,
  "status": "APPROVED",
  "photos": [],
  "videos": [],
  "BadgesOrder": [
    "verifiedPurchaser"
  ],
  "Badges": {
    "verifiedPurchaser": {
      "Id": "verifiedPurchaser",
      "ContentType": "REVIEW",
      "BadgeType": "Custom"
    }
  },
  "SourceClient": "targetcom",
  "IsRatingsOnly": false,
  "ClientResponseCount": 0,
  "ClientResponses": [],
  "Entities": [
    {
      "entity_id": "comfort",
      "attribute_name": "NA",
      "attribute_value": "NA"
    }
  ],
  "entities_updated_at": "2026-03-09T00:01:28.000+00:00",
  "tags": [],
  "author": {
    "external_id": "8188771587",
    "nickname": "Rachel"
  },
  "is_syndicated": false,
  "feedback": {
    "helpful": 1,
    "unhelpful": 0,
    "inappropriate": 0
  },
  "submitted_at": "2026-02-23T17:17:18.000+00:00",
  "modified_at": "2026-03-09T00:01:28.000+00:00",
  "reviewer_attributes": [],
  "is_incentivized": false,
  "position": 1,
  "product_id": "1001784429"
}

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