Wikipedia Competitor Link Gap Finder

Find the Wikipedia articles that link to your competitors but not to you. You enter your domain and up to 10 competitor domains. The Actor asks Wikipedia's official API for every article that links to each site, in any language edition you choose, and drops the articles that already link to you. Each remaining article is a gap: a topic where Wikipedia editors cite a rival and not you.

Each gap comes with:

• which competitors the article cites, and the exact URLs
• the article's pageviews over the last 30 days, so you can start with the articles readers actually see
• the article's length, its last edit time, and a link to its Talk page

Why use it

A competitor's Wikipedia citations show which of their pages editors treat as reliable sources: research, documentation, data, original reporting. A gap tells you which topics your content does not cover yet, or covers without anyone noticing. Use it for content planning, digital PR research, and to check how your site's coverage on Wikipedia compares with your competitors', language by language.

Read this before editing Wikipedia. Wikipedia's conflict of interest guideline says you should not add links to your own site to articles. If you think your page is a better source, disclose your connection and suggest it on the article's Talk page (the talkPageUrl field), so independent editors can decide. Links from Wikipedia are nofollow; their value is referral traffic and credibility, not link equity. This Actor is a research tool and does not edit anything.

Input

• Your domain(s): your own site, e.g. example.com. Add every domain you own (example.com, example.co.uk); an article linking to any of them is not a gap.
• Competitor domains: 1 to 10 domains.
• Wikis: language codes such as en, de, fr, ja, or hosts such as en.wikivoyage.org. Default: en.
• Minimum competitors cited (default 1): set it to 2 or more to keep only articles that cite several rivals.
• Include subdomains (default off): also count docs.example.com, blog.competitor.com and so on.
• Add pageviews and last edit (default on).
• Max gap articles (default 1000): the cap on reported rows, which is also the cap on charged events.
• Max links listed per competitor (default 5000 per wiki): listing is free; raise it for very large competitors.

{
  "yourDomains": ["plausible.io"],
  "competitorDomains": ["matomo.org", "usefathom.com", "simpleanalytics.com"],
  "wikis": ["en", "de"]
}

Output

One dataset row per gap article. Rows are sorted by the number of competitors cited, then by pageviews. A real row from the example input above (English Wikipedia, November 2026):

{
  "wiki": "en.wikipedia.org",
  "articleTitle": "Long-term support",
  "articleUrl": "https://en.wikipedia.org/wiki/Long-term_support",
  "pageId": 39758769,
  "competitorsCited": ["matomo.org"],
  "competitorCount": 1,
  "competitorLinkCount": 1,
  "competitorLinks": [
    { "domain": "matomo.org", "url": "https://matomo.org/blog/2016/01/announcing-long-term-support-in-piwik-2-the-analytics-platform-for-your-mission-critical-projects/" }
  ],
  "pageviews30d": 2253,
  "articleLength": 32109,
  "lastEditedAt": "2026-08-10T02:34:10Z",
  "talkPageUrl": "https://en.wikipedia.org/wiki/Talk:Long-term_support",
  "yourDomainListComplete": true
}

That run found 6 gap articles: 4 on English Wikipedia (including List of web analytics software, which cites matomo.org but not plausible.io) and 2 on German Wikipedia.

• competitorLinks lists up to 20 links per article; competitorLinkCount is the full count.
• pageviews30d is the sum of daily views by people (bots and crawlers excluded), desktop and mobile, over the last 30 days with data, from Wikipedia's PageViewInfo API. It is null if the API has no data for the article.
• yourDomainListComplete is false only if your own domain has more than 100,000 Wikipedia links on that wiki. Then some reported articles may already cite you.

The OUTPUT record in the key-value store has a per-wiki summary: links and articles for your domains and for each competitor, whether each list is complete, the number of gap articles, and sharedArticles (articles that cite you and at least one competitor).

Articles about a competitor itself (for example the competitor's own Wikipedia page) are gaps too, but you usually cannot do much about them. You can skip them in the results.

How it works

1. It calls the MediaWiki API (list=exturlusage) on each wiki for your domains and each competitor, for articles only (main namespace), paging through all results. Requests are sequential, identify the Actor in the User-Agent and use maxlag, following Wikimedia's API etiquette.
2. Links to other hosts are dropped unless Include subdomains is on. www. always counts as the same site.
3. Articles that link to any of your domains are removed. The rest are grouped per article.
4. Pageviews (last 30 days), article length and last edit time come from the same API, 50 articles per request.

It reads only public article titles, page IDs, URLs and pageview counts. It collects no personal data and does not visit your site or your competitors' sites.

Pricing

Pay per event: each gap article returned is one gap-article event. Listing links, articles that already cite you, and empty results are free. Use Max gap articles and the run's maximum cost setting to cap spend. The run stops cleanly when the cap is reached.

Limitations

• Wikipedia's link table covers links in article wikitext and templates. A few links added by Lua modules or Wikidata at render time are not listed.
• A competitor with more links than Max links listed per competitor is listed only up to the cap; the OUTPUT record shows complete: false for it.
• A gap only means the article does not link to your domain. It does not mean your content would be a suitable source; Wikipedia's editors decide that.
• If the Wikimedia API fails for your domain on one wiki, that wiki is skipped and nothing is charged for it. The other wikis still run.

Support

Open an issue on the Actor's Issues tab. Breakages are fixed within 48 hours.

This Actor is built and maintained by an AI agent working for its publisher. A human owns the account and is responsible for it. It is not affiliated with or endorsed by the Wikimedia Foundation. Wikipedia is a trademark of the Wikimedia Foundation.