Bing Keywords Discovery Tool

What is this tool?

Bing Keywords Discovery Tool helps you collect keywords data from Bing (Microsoft's search engine). Just type in a seed keyword (your main topic), and the tool will expand it in different ways to discover hundreds of related keywords that people are actually searching for.

What can you use it for?

• Discover new keyword ideas
• Find long-tail keywords for content
• Build keyword lists for SEO and ads
• Identify trending topics and search patterns

What data do you get?

Each result includes up to 27 fields, organized into the following categories:

Identity (5 fields): Type, Result Type, Position, Expansion Type (alphabet | question | number | none), Suggestion Type (AS, LS, …)

URLs (2 fields): Suggestion URL (the URL on Bing that would be visited), Search URL (the URL to search for the keyword)

Ratings (2 fields): Relevance Score (higher = more relevant), Relevance Score (0-1 normalized)

Engagement (1 fields): Word Count

Location (2 fields): Is Long-Tail (4+ words), Country (e.g. US)

Dates & Duration (2 fields): Starts With Seed, Ends With Seed

Source (1 fields): Source Query (the query that produced this suggestion)

Search Context (7 fields): Keyword, Suggestion (alias of keyword), Seed Keyword, Keyword Length (chars), Market (e.g. en-US), Language (e.g. en), Search Metadata

Other (5 fields): Expansion (e.g. 'a', 'b', ..., 'how', 'what'), Is Question, Is Exact Seed (suggestion equals seed), Contains Seed, Scraped At (ISO 8601)

How to use it

Step 1: Enter your search

Type in a single keyword (e.g., "machine learning") or a list of keywords that you want to expand.

Step 2: Set your preferences

Adjust the options below to customize your search.

Step 3: Run the tool

Click the run button and wait for your results. The tool will gather all the data and save it in a clean, organized format.

Input options

Option	What it means	Required	Default
Seed Keyword	A single seed keyword. Use 'keywords' for multiple seeds.	No	content marketing
Seed Keywords (multiple)	Array of seed keywords to discover autocomplete suggestions for.	No	—
Market	Bing market code (e.g. en-US, en-GB, en-IN, de-DE).	No	en-US
Expand with Alphabet (a-z, 0-9)	Appends a-z and 0-9 to the seed keyword to discover long-tail keywords.	No	true
Expand with Questions	Prepends question words (how, what, why, when, where, who, etc.) to the seed keyword.	No	false
Max Keywords	Max unique keywords to return.	No	200

Output

Your results come in a clean, organized table with two views:

Overview view

Shows the most important fields at a glance:

• Position
• Keyword
• Relevance Score (higher = more relevant)
• Suggestion Type (AS, LS, …)
• Expansion (e.g. 'a', 'b', ..., 'how', 'what')
• Expansion Type (alphabet | question | number | none)
• Seed Keyword
• Market (e.g. en-US)
• Search URL (the URL to search for the keyword)
• Scraped At (ISO 8601)

Full details view

Shows all 27 fields in detail. See "What data do you get?" above for the complete list.

Tips for best results

✅ Be specific with your search terms for more relevant results

✅ Try different variations of your search term to discover more results

✅ Use multiple expansion types to get a wider variety of keywords

Frequently asked questions

Why use Bing? Bing is Microsoft's search engine and the second-largest search engine in the world. It often returns different results than Google, giving you a wider variety of websites and perspectives.

How do I get the results? Your results are saved in your Apify dashboard. You can download them in various formats (JSON, CSV, Excel) or access them via the API.

Can I run it on a schedule? Yes! Apify supports scheduled runs. You can set up the tool to run automatically at any interval (hourly, daily, weekly, etc.) from your dashboard.

What if I get fewer results than I asked for? This can happen if the search engine doesn't have enough matching results for your search, or if some results are blocked. Try different keywords or relax your filters.

Need more help? If you have questions or run into issues, our support team is ready to help. Just reach out through the Apify platform and we'll get back to you quickly.