Amazon Keyword Research - Autocomplete & Search Volume Tool

Find the keywords Amazon shoppers actually type. Enter a seed keyword like "yoga mat" and get hundreds of long-tail Amazon search terms from the search-box autocomplete, ranked by how prominently Amazon suggests them, with optional search result counts and reverse-ASIN rank checks. Works on 22 Amazon marketplaces, no login and no seller account needed.

What you get

For every keyword, one clean dataset row:

• keyword and the seedKeyword it came from
• marketplace and domain (amazon.com, amazon.co.uk, amazon.de, ...)
• source (seed or autocomplete), expansionType (seed, suffix-a-z, suffix-0-9, prefix-a-z, modifier) and the expansion letter or word that surfaced it
• suggestionRank: position in the autocomplete dropdown (1 = top), plus bestRank across all expansions
• timesSuggested and autocompleteScore: how often and how high Amazon suggests the phrase across every expansion query. A higher score means Amazon pushes the phrase harder, which is a useful relative demand signal
• wordCount and containsSeed for quick long-tail filtering
• refTag, strategyId, candidateSources: Amazon's own autocomplete metadata
• resultCount (optional): the exact number of products Amazon returns for the keyword, plus resultCountText as displayed, e.g. "1-48 of over 8,000 results"
• correctedKeyword: set when Amazon rewrites the search to a different phrase
• asinRanks, bestOrganicRank and topOrganicAsins (optional reverse-ASIN mode): where your products appear in the top organic results for each keyword (organic and sponsored), plus the competing ASINs in rank order
• searchUrl: a direct link to the Amazon search results page

Keywords are deduplicated across all expansions and seeds, so each phrase appears once. Export to JSON, CSV, Excel or Google Sheets from the Apify console.

Use cases

• Amazon SEO and listing optimization: find the exact phrases to put in titles, bullet points and backend search terms
• Amazon PPC keyword research: build exact-match and phrase-match keyword lists for Sponsored Products campaigns
• Product research and niche finding: compare result counts to spot keywords with real shopper interest and fewer competing products
• Reverse ASIN and rank tracking: check which keywords your product (or a competitor's) ranks for on page 1
• International expansion: research keywords in the local language of each Amazon marketplace

How to use

1. Enter one or more Seed keywords (e.g. "yoga mat", "coffee grinder").
2. Pick the Amazon store (United States, United Kingdom, Germany, Japan, India, ...). Optional: pick a Shopper country to see the store as a shopper in another country would, e.g. amazon.com seen from Canada. Leave it empty to use the store's own country.
3. Choose a Keyword expansion:
   • None: only the ~10 suggestions for the seed itself
   • A-Z: the seed followed by every letter, about 150-250 keywords per seed
   • A-Z + 0-9: adds numbers, good for sizes and model numbers
   • Buyer and question modifiers: "best", "cheap", "how to", "for", "with", "vs", ... in the marketplace language
   • All: letters before and after the seed, numbers and modifiers, often 300-500 keywords per seed
4. Set Max keywords per seed (default 200, 0 = no limit). The strongest suggestions are kept first.
5. Optional: turn on Include search result count to get the number of products Amazon returns per keyword.
6. Optional: add your ASINs (or product URLs) to see where they rank for each keyword. Rank depth sets how many organic results to check (default 20, up to 48 = the whole first page). All ASINs are checked on the same page, so adding more ASINs does not cost more.
7. Run the actor. Results appear in the Dataset tab.

Output example

{
  "keyword": "yoga mat thick",
  "seedKeyword": "yoga mat",
  "marketplace": "US",
  "domain": "amazon.com",
  "department": "aps",
  "source": "autocomplete",
  "expansionType": "seed",
  "expansion": null,
  "query": "yoga mat",
  "suggestionRank": 2,
  "bestRank": 1,
  "timesSuggested": 2,
  "autocompleteScore": 19,
  "wordCount": 3,
  "containsSeed": true,
  "refTag": "nb_sb_ss_i_2_8",
  "strategyId": "organic",
  "candidateSources": "local",
  "resultCount": 8958,
  "resultCountText": "1-48 of over 8,000 results",
  "resultCountStatus": "ok",
  "correctedKeyword": null,
  "lookupCountry": "US",
  "asinRanks": null,
  "bestOrganicRank": null,
  "rankDepth": null,
  "organicResultsScanned": null,
  "topOrganicAsins": null,
  "searchUrl": "https://www.amazon.com/s?k=yoga+mat+thick",
  "fetchedAt": "2026-10-06T09:00:00.000Z",
  "notice": null
}

With ASINs set, asinRanks lists each ASIN with found, organicRank (position among organic results), overallRank (position among all product slots, ads included) and sponsored (true when it appears in an ad slot). topOrganicAsins lists the organic results checked, in order, so you can also see who you compete with.

About search volume and result counts

Amazon does not publish monthly search volume. This tool gives you two honest signals instead:

• autocompleteScore / timesSuggested: Amazon ranks autocomplete suggestions by what shoppers search for, so phrases that are suggested often and near the top are the ones shoppers type most. Use it to compare keywords against each other, not as an absolute monthly number.
• resultCount: how many products compete for the keyword. It is a competition and market-size signal, not search volume.

Amazon tailors results and rankings to the shopper's delivery country. Stores such as amazon.co.uk, .de, .fr, .it, .es, .co.jp, .com.au and .in show foreign visitors a different, international-shipping catalogue, so for those stores every lookup runs with a local, in-country shopping session. Other stores show the same ranking to everyone, and lookupCountry tells you where each lookup was made from. Counts and ranks naturally move a little from one search to the next, even for the same shopper.

Supported marketplaces

United States, Canada, Mexico, Brazil, United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Ireland, Turkey, United Arab Emirates, Saudi Arabia, Egypt, India, Japan, Singapore and Australia.

Departments

Leave Department code as aps (All departments) or enter a department code to scope suggestions and searches, e.g. stripbooks, electronics, beauty, sporting, toys-and-games or pets on amazon.com. Other stores use their own codes, e.g. sports, toys or baby on amazon.co.uk. If a code is not recognized, the actor falls back to All departments and tells you in the log.

Pricing

You pay per result:

• Keyword result: each keyword row in the dataset
• Result count: each keyword with a search result count (only when the option is on)
• ASIN rank check: each keyword checked for your ASINs on amazon.com, .ca, .com.mx, .com.br, .nl, .se, .pl, .com.be, .ie, .com.tr, .ae, .sa, .eg and .sg (replaces the result count charge for that keyword, the count is included)
• ASIN rank check (international): the same check on amazon.co.uk, .de, .fr, .it, .es, .co.jp, .com.au and .in, which need a local in-country shopping session, and on any store when a different Shopper country is set

One rank check covers all your ASINs for that keyword.

Rows that only carry a notice (e.g. a typo in the input or no suggestions found) are free. Set a maximum cost per run in the run options to cap your spend.

FAQ

Do I need an Amazon account or API key? No. Everything comes from Amazon's public storefront.

Why do some keywords not contain my seed? Amazon's autocomplete also suggests related phrases (brands, synonyms). Filter on containsSeed if you only want exact long-tails.

Why is a result count missing? If Amazon is temporarily unavailable for a keyword, the row is still returned with resultCountStatus: "failed" and you are not charged for the count.

Can I see a store the way shoppers in another country see it? Yes. Set Shopper country, e.g. amazon.com with Canada. Result counts and ASIN ranks then reflect what a Canadian shopper sees (only products that ship to Canada), and lookupCountry shows CA. Autocomplete suggestions always come from the store itself.

Can I check competitor products? Yes. Put any ASINs in the ASIN field to see where they rank on page 1 for each keyword.