Instagram Similar Accounts Finder

Find Instagram accounts similar to any profile: direct competitors, lookalike creators and brands in the same niche. Every result is scored for how closely it matches and comes with a one-line reason why. No login required.

Instagram's own "Suggested for you" list mixes true competitors with whatever the audience also follows (big retailers, celebrities, grocery chains). This actor reads each candidate's bio, category and size, compares it with the account you gave it, and keeps only the ones that are actually alike.

What you get

Each dataset record is one similar account:

• similarityScore (0-100), how closely it matches your account
• relationship: direct-competitor, similar-creator, adjacent or audience-overlap
• similarityReason, a short plain-English explanation, e.g. "A modern skincare brand with overlapping beauty shoppers and a pared-back approach to beauty products."
• sharedTraits, e.g. ["modern skincare", "minimalist beauty", "beauty shoppers"]
• username, fullName, url, userId, profilePicUrl
• biography, category, city, externalUrl
• followerCount, followingCount, mediaCount
• isVerified, isBusiness, isPrivate
• publicEmail, publicPhone when the account lists them
• discoveredVia, how the account was found (Instagram suggestions, niche search, or suggestions of another strong match)

The Key-value store tab also has a SEED_PROFILE record showing how your account was understood: its niche, audience, account type and location.

Use cases

• Competitor research: map every brand competing for the same customers
• Influencer discovery: start from one creator you like and find more like them
• Lead generation: build prospect lists of similar businesses, with emails where public
• Partnership and collab outreach: find accounts with the same audience
• Market mapping: see who else is active in a niche and how big they are

How to use

1. Enter an Instagram username (with or without @, or paste the profile URL)
2. Set Max results (default 30)
3. Optionally raise Minimum similarity score: 60 is a good default, and 80+ returns close competitors only
4. Optionally add Extra criteria in plain English, e.g. "independent brands only, no big retailers", "based in Australia" or "creators, not brands"
5. Optionally set Minimum / Maximum followers to target a size tier, e.g. micro-influencers
6. Run the actor. Results appear in the Dataset tab and can be exported to JSON, CSV or Excel, or sent to Google Sheets

Works for accounts Instagram shows no suggestions for, too: the actor falls back to niche search and follows the suggestions of the best matches it finds.

How it works

1. Reads your account's bio and recent captions to work out its niche, audience and type
2. Collects candidates from Instagram's suggested accounts and from searches for that niche
3. Checks each candidate's profile and scores it against your account
4. Follows the suggestions of the strongest matches to find more lookalikes

If very few candidates clear your minimum score, the run stops early and says so, so you're not left waiting on a long run that returns almost nothing. Lower the minimum score to get more results.

Example input

{
  "username": "glossier",
  "maxItems": 30,
  "minSimilarity": 70,
  "extraCriteria": "independent beauty brands, not retailers"
}

Example output record

{
  "seedUsername": "glossier",
  "username": "rhode",
  "url": "https://www.instagram.com/rhode/",
  "userId": "10580369975",
  "fullName": "rhode skin",
  "similarityScore": 91,
  "relationship": "direct-competitor",
  "similarityReason": "A modern skincare brand with overlapping beauty shoppers and a pared-back approach to beauty products.",
  "sharedTraits": ["modern skincare", "minimalist beauty", "beauty shoppers"],
  "biography": "...",
  "category": null,
  "followerCount": 5292543,
  "followingCount": 508,
  "mediaCount": 1609,
  "isVerified": true,
  "isPrivate": false,
  "isBusiness": false,
  "city": null,
  "externalUrl": "https://www.rhodeskin.com",
  "publicEmail": null,
  "publicPhone": null,
  "profilePicUrl": "https://...",
  "discoveredVia": ["suggested"]
}

Other top matches for glossier in the same run: merit (89), summerfridays (88), iliabeauty (87), milkmakeup (86), saiebeauty (86), tower28beauty (85), kosas (84).

Tips

• Results are saved in batches with the strongest matches first in each batch. Sort by similarityScore in the dataset view for a single ranked list.
• Use Max followers to find smaller, more affordable creators similar to a big one.
• Turn off Expand search to only check Instagram's direct suggestions for the account.