Read any public Instagram account over 7 to 90 days or its entire history. Returns every post, reel and carousel with full metadata, AI reel transcripts, on-image text from every carousel slide, top-level comments with reply counts, engagement analytics, and agent-ready soul.md and design.md briefs.
All notable changes to Instagram Account 360 Intelligence will be documented in this file.
[2026-08-11]
🆓 Free Tier Reshaped
3 Posts Per Free Run - The free tier now returns the 3 newest posts of your window with full metadata and on-image text, enough to see the exact output shape before a paid audit
Reel Transcription Is Now A Paid Feature - Free runs return reels with their complete metadata; the AI transcript, segments, word timings and subtitles unlock on any paid Apify plan
Free Comment Sampling - Free runs collect up to 5 comments per post; paid runs keep the configurable limit up to 200
Clear Tier Labels - Every input option now states whether it applies to FREE, PAID or both, so nothing about a run's scope is a surprise
🎙️ Transcription Engine Upgrade
Faster Primary Engine With Automatic Backup - Reel transcription now runs on a new primary speech engine, with the previous engine kept as an automatic fallback; a transient failure no longer costs you a transcript
Same Output, Same Fields - Text, timestamped segments, word-level timings and SRT/WebVTT subtitles are unchanged
Speaker Labels Removed - Transcript segments and words no longer carry a speaker field; reels are overwhelmingly single-speaker, so the field was noise rather than signal
[2026-08-10]
🧬 soul.md — Rebuild Any Instagram Account From One Brief
Account Reverse-Engineering - Turn any public Instagram account into a build brief another AI agent can run a comparable account from
Outlier-Driven Content Pillars - Pillars are read off the posts that beat their own format's median, so you copy what works rather than what is merely posted most often
Measured Reel Length - Median reel duration reported alongside the length of the top performers, because those two numbers are usually not the same
Cadence, Format Mix And Caption Formula - Posts per week, the gaps to hold, carousel slide counts and caption length, all measured from real posts
Seeded First 30 Days - A starter Instagram content calendar with formats, pillars, working titles and hooks
Numbers You Can Trust - Every figure is computed from your data and inserted by the actor; the AI is instructed never to write a number
🎨 design.md — Replicate The Look, Keep Your Own Brand
Visual System As JSON Tokens - Palette, typography, layout, imagery treatment, graphic devices and the carousel arc, extracted from the best-performing frames
Brand-Swappable By Design - Explicitly separates what to replace (colours, subjects, logos) from the structure that survives a rebrand
Carousel Arcs Read In Sequence - The full slide run of your two strongest carousels is read in order, so the hook to payoff to CTA arc comes from real slides; no arc is claimed when no full carousel was available
Honest About Reels - Reels contribute their cover frame only, because Instagram publishes no video frames, and the file states that instead of implying it analysed the video
Shows Its Working - The report lists how much of each post was actually read, slide by slide
Agent-Ready - Point an image-generation agent at the token block and it produces on-system visuals for your own brand
💬 Instagram Comments
Top-Level Comments Per Post - Author, full text, likes, timestamp and pinned status, capped per post so runs stay fast and predictable
Reply Counts - Every comment reports how many replies it drew, so you can find the posts that started a real conversation
Honest About Limits - Instagram's data service does not publish reply text, and the actor states that rather than returning empty threads
🌍 Whole-Account Mode
Scrape Every Post - Set the window to "Entire account" to ignore dates and page back to the first post, capped at 1000 posts
Bill Protection - Above 300 posts the on-image text and transcript passes switch off unless you ask for them by name, and the report says what was skipped
📄 Report
One-Click Copy - soul.md and design.md appear in the report in code panels with a Copy all button, ready to paste into any agent
Comments Summary - Comment volume, replies drawn, and the top comments by likes
💵 Pricing
Images And Transcripts Charged Separately - A reel transcript costs roughly three times an image to produce and scales with audio length, so the two are now billed as distinct events instead of one blended rate that underpriced every reel
New Paid Events - Comments, soul.md and design.md each carry their own charge, and each is charged only when it actually produces output
🖥️ Input & Dataset
Paste The Instagram Link - Drop a profile URL straight from your browser and the account is pulled out automatically; handles and @handles still work exactly as before. A post or reel link is refused with a clear reason instead of being scraped as the wrong account
One Clean Dataset View - A single curated Overview covering the fields you actually read, alongside the platform's own All fields tab. The redundant third tab is gone
🔧 Fixes
Billing Now Matches The Published Price List - The build charged a merged media event that the published Actor never defined, which would have billed nothing for image reading and transcription; images and reels are now charged under their real event names, with an automated check that fails the build if any charge names an event that does not exist
Every Field Is Reachable Again - The dataset declared 50 fields but the views exposed a narrow slice, so transcripts, per-slide images and hashtags were hard to find. The schema now declares all 50 for the platform's All fields tab, with a curated Overview for everyday reading
Failed AI Calls No Longer Look Like Broken Output - A provider returning a half-finished answer under a success status is now detected and retried instead of being parsed as malformed data
Consistent Number Formatting - Large numbers render identically no matter which machine the run executes on
Partial Runs Say So - When a post cap cuts a run short, soul.md flags that its cadence figures cover an incomplete sample
[2026-08-06]
🎉 Instagram Account 360 Intelligence - Launch!
Whole-Account Windows - Scrape every Instagram post from the last 30, 60 or 90 days from one handle, no post URLs needed
Every Format Together - Reels, feed images and carousels return in one Instagram dataset instead of three separate scrapes
Carousel Slide OCR - Read the on-image text of every carousel slide in order, capturing the hook, the payoff and the call to action
AI Reel Transcripts - Transcribe Instagram reel audio with timestamped segments, word-level timings and ready-to-use SRT and WebVTT subtitles
Per-Format Engagement Benchmarking - Score each post against the median of its own format, so a strong image is never buried under a viral reel
Timezone-Aware Posting Analysis - Find the best day and hour to post in your audience's timezone, not UTC
Hashtag Performance Ranking - See which Instagram hashtags you repeat often enough to judge, and how each one performs
AI Strategy Rundown - Get content pillars, working hooks, posting patterns and recommendations written from your own data
💎 User Benefits
Audit a competitor's Instagram account in one run instead of opening 300 posts by hand
Read what a post actually says on screen and out loud, not just its caption
Compare creators of wildly different follower counts on the same engagement footing
Know what the data cannot tell you: the rundown names its own gaps rather than guessing
🎯 Use Cases
Agency strategists building client-ready Instagram competitor teardowns in a single run
Content creators mining carousel structures to learn how strong swipe posts are built
Social media managers moving their posting calendar onto the days and hours that earn engagement
Partnership leads vetting influencers on normalised engagement rate before signing
Copywriters gathering an account's real spoken and on-screen voice for content research
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