Brand-side KOL intelligence for Xiaohongshu (RedNote). Search Pugongying creators with B2B filters, pull fans demographics, ROI metrics, content tags, growth history, similar-KOL discovery — the data XHS uses to match brands with creators. By SIÁN Agency.
All notable changes to Xiaohongshu KOL Analytics will be documented in this file.
[2026-08-24]
📊 A run report you can hand to a client
Headline numbers first — every run now opens with the figures a media planner decides on: median engagement rate, median followers, how many creators carry a published rate. The shortlist comes as copy-paste text, ready for a brief.
Creator faces in the report — avatars render as a contact sheet, so a shortlist reads like a shortlist instead of a wall of IDs.
Published arithmetic — every derived rate shows how it was computed from the rows in your dataset. Nothing is modelled, estimated or forecast.
A charges statement with every run — what you were billed, per event, with the price your plan would pay on the next tier up.
Empty lookups come with a fix — anything that returned nothing is listed with a reason and a ready-made retry input you can paste straight back into the actor.
💎 User Benefits
Share results without rebuilding them in a slide deck first.
See exactly what a run cost and why, on the same page as the data.
Recover a half-empty run in one paste instead of re-typing the whole input.
🏷️ Console clean-up
Every dropdown option now carries an icon — search type, audience age band, gender skew, trend window and note type all read at a glance in the Console.
Clearer column labels in the dataset view — median-interaction and revenue columns no longer wear a tag icon that suggested they were categories.
Your plan and its limits are stated up front — the run log now opens by naming your tier and what it includes, so a capped free run is never a surprise.
[2026-07-22]
🔍 Blogger Search now finds creators by topic out of the box. The Search Type default changed from NICKNAME (matches a creator's handle) to NOTE (matches the content they publish) — searching "香水" or "Nike" used to return almost nothing because those aren't creator handles.
↪️ Automatic fallback. An explicit NICKNAME search that matches no handle now retries once as a content search instead of returning an empty result; those rows are marked with _searchTypeUsed and a short _note so the switch is visible.
[2026-06-20]
🧯 Temporary source errors handled gracefully. A lookup that comes back as a temporary error page is retried, then reported in plain language rather than surfacing as a confusing parsing failure.
[2026-05-13]
🎉 Xiaohongshu KOL Analytics — Launch!
14 Pugongying Marketplace Operations in One Actor — extract brand-side creator-marketplace data from Xiaohongshu (RedNote): KOL profile, core data, cost-effectiveness, note rates, fans trend / portrait / summary, content / feature tags, similar creators, brand-filtered B2B search, KOL notes, and marketplace note detail.
9-Filter Blogger Search — paginated B2B creator discovery with keyword, fans count range, fans age band, fans gender, creator gender, content category. The headline use case for influencer agencies + brand teams.
ROI / Cost-Effectiveness Scoring — Pugongying's own CPM, surpass-rate, and picture/video read-cost benchmarks. Identify under-priced rising stars and over-priced veterans.
Audience Demographics — exact age + gender + geo + interest + device distribution per KOL.
Lookalike-Creator Expansion — similarKol returns XHS's own clustering output (~20 creators per query who share the same audience).
Fans Growth Time-Series — 30 or 90-day history of total fans OR fan-increase deltas.
Production-ready data shape — curated camelCase aliases (userId, nickname, redId, fansCount, picturePrice, videoPrice…) plus every raw marketplace field spread alongside.
Pay-per-result pricing — only charged for successful extractions, never for empty pages or errors. Bronze anchors: $0.005 (bulk paginated) → $0.080 (premium ROI/note-rate). Apify auto-ladders free / silver / gold / platinum / diamond tiers.
Zero overlap with our shipped Xiaohongshu RedNote Scraper — different fields, different audience, different price points. Pair them for full XHS coverage.
Transient failures retried for you — a lookup that stumbles is repeated automatically with a growing delay, so a momentary blip does not cost you a creator.
Every image URL comes back over HTTPS — avatars and note covers drop straight into a dashboard with no mixed-content warnings.
IDs survive the round trip — creator IDs, note IDs and large counters come back exactly as Xiaohongshu issues them, so nothing is rounded off on the way into your spreadsheet.
💎 User Benefits
Vet a Xiaohongshu creator on audience, rates and real performance before a single yuan is committed.
Replace weeks of manual triage with a filtered shortlist you can export to CSV or Excel in one run.
Price a campaign against the marketplace's own cost benchmarks instead of a creator's asking rate.
No Pugongying account, no API key, no browser automation to maintain.
🎯 Use Cases
An influencer agency vets RedNote creators before pitching them to a brand client, with fans demographics and ROI scores in the same sheet.
A beauty brand's in-house team builds a shortlist of creators whose audience is mostly women aged 25–34, then checks the 90-day growth curve before booking.
A KOL-matching SaaS seeds its own China creator database from filtered marketplace search, and refreshes it on a schedule.
A market-research firm benchmarks creator pricing across a niche to spot under-priced rising stars.
Built by SIÁN Agency — drop us a 5-star review if this saves you time.
