Shopify Store Auditor: SEO & Product Catalog Audit

Audit any Shopify store's product catalog in seconds, your own or a competitor's, with no login, app install or API key. Get a 0-100 catalog score per store, the top issues, and every product that needs fixing.

It reads the store's public product feed, so it works on most Shopify stores and audits thousands of products per minute.

What it checks

Check	Why it matters
Thin or missing descriptions (under 30 words by default)	Thin pages rank poorly and convert worse
Images missing alt text	Hurts image SEO and accessibility; a common basis for ADA complaints against online stores
No images / only one image	Shoppers buy less when they can't see the product
Duplicate product titles	Competing pages and confused shoppers
Variants priced at 0	Usually a setup mistake
Missing product type, vendor or tags	Breaks filtering, collections and Google Shopping feeds
Over-long or all-caps titles	Truncated in search results
Variants without SKU	Inventory and feed problems
Out of stock	Reported separately, not counted as an error

Who it's for

• Shopify agencies and freelancers: audit prospects' stores in bulk and open the conversation with real numbers.
• SEO consultants: a fast catalog health check before a full audit.
• Store owners: find every product with a weak description or missing alt text, then fix them in order.
• Competitive research: catalog size, price range, vendors and product types for any list of stores.

Input

{
  "stores": ["allbirds.com", "deathwishcoffee.com", "https://shop.example.com"],
  "output": "summaryAndFlagged",
  "thinWordThreshold": 30
}

• Stores: domains or URLs. Custom domains and .myshopify.com both work.
• What to save: store summary plus products with major issues (default), every product, or summaries only.
• Alt text check: alt text needs one extra request per product, so it is checked on the first 250 products with images per store (adjustable; 0 turns it off).

Output

One store summary per store:

{
  "type": "store",
  "store": "www.example-store.com",
  "status": "ok",
  "catalogScore": 68,
  "productsAudited": 692,
  "productsWithMajorIssues": 393,
  "thinOrMissingDescriptionsPercent": 32.7,
  "medianDescriptionWords": 41,
  "imagesMissingAltPercent": 100,
  "altTextProductsChecked": 250,
  "outOfStockPercent": 44.7,
  "topIssues": [
    { "issue": "imagesMissingAltText", "label": "Images missing alt text", "products": 250, "percent": 100 },
    { "issue": "thinDescription", "label": "Description under 30 words", "products": 196, "percent": 28.3 }
  ],
  "vendors": 1,
  "productTypes": 12,
  "priceMin": 8,
  "priceMax": 165
}

And one product row per flagged product, with title, url, issues, descriptionWords, descriptionPreview, imageCount, imagesMissingAlt, productType, vendor, tags, prices and stock.

Stores that aren't Shopify, are password-protected, or have the public feed turned off come back with a status saying so, and are not charged.

Pricing

• $0.03 per store audited.
• $0.50 per 1,000 product rows saved (choose "Store summary only" to pay just per store).

FAQ

Is this allowed? It reads the same public product data that Shopify serves to every visitor and to Google. It doesn't log in or collect any personal data.

Why is alt text checked on a sample? Shopify's bulk feed doesn't include alt text, so each product is checked individually. Raise the limit to check every product.

What makes the score? A weighted share of products with each issue: missing or thin descriptions and missing images weigh most, then alt text, zero prices and duplicate titles, then minor data gaps.

Missing a check? Request it in the Issues tab.

About Siftwright

Siftwright is a small data-tools studio. Tools are built and maintained with AI-powered tooling and monitored daily.