WebMD Doctor Scraper

Pull structured US doctor and physician data from WebMD's "Find a Doctor" directory at scale — full profiles, NPI numbers, specialties, practice locations with geocoordinates, accepted insurances, star ratings, and patient reviews. Search by specialty and location, or paste WebMD URLs, and get clean, ready-to-use rows instead of hand-copied profiles. Built for healthcare recruiters, medical directory and referral platforms, and market researchers who need reliable physician data without working through WebMD one profile at a time.

Why This Scraper?

• Search by specialty and location, no URLs required — type "Cardiology" near "New York, NY" or a ZIP code and get matching doctors; the URL-only alternatives make you hand-build every search link.
• National Provider Identifier (NPI) on every doctor — the standard registry ID that keys straight into Medicare, claims, and credentialing systems.
• Patient reviews as separate, linkable rows — each review ships as its own record joined to its doctor by doctorProviderId, ready to drop into a spreadsheet — not buried in a nested array you have to unpack.
• Category-level patient-experience scores — per-question "did well" versus "needs improvement" counts with a computed positive-percent, alongside the overall star rating and total review count.
• Full accepted-insurance lists — every named plan a doctor takes, with a total count, plus new-patient, Medicare, and Medicaid acceptance flags.
• Every practice location with geocoordinates — name, street address, city, state, ZIP, formatted phone, and lat/lng for each of a doctor's offices, not just the primary one.
• Complete education and credential trail — medical school, degrees (MD, DO), each training institution with its graduation year, and total years in practice.
• Hospital affiliations, languages, and direct contacts — affiliated hospitals, languages spoken, practice website, and published contact emails where WebMD lists them.
• Nationwide US coverage — the entire WebMD "Find a Doctor" directory, from dense metros to rural ZIP codes.

Use Cases

Healthcare Recruiting & Staffing

• Build targeted candidate lists of physicians by specialty and metro
• Screen by years in practice, medical school, and hospital affiliations
• Reach practices directly with published phone numbers and office emails
• Spot growth-ready practices by their new-patient availability

Referral & Directory Building

• Populate provider directories with NPI, specialties, and locations
• Keep referral networks current with ratings and accepted insurances
• Match patients to nearby in-network doctors using geocoordinates
• Enrich existing physician records with full WebMD profile details

Market & Competitive Research

• Map physician supply by specialty across cities and ZIP codes
• Analyze accepted-insurance coverage across a local market
• Compare average ratings and review volume between practices
• Study patient-experience scores by specialty or region

Reputation & Review Monitoring

• Track patient reviews and star ratings for a set of doctors
• Analyze category-level "did well" scores across a practice
• Surface highlighted reviews and recurring patient themes
• Benchmark a practice's ratings against local peers

Lead Generation & Outreach

• Build medical-practice contact lists with phone, website, and email
• Target doctors accepting new patients or a specific insurance plan
• Segment leads by specialty, location, and rating

Getting Started

Search by Specialty and Location

The simplest way to start — one specialty and one place:

{
    "specialty": "Cardiology",
    "location": "New York, NY"
}

Focused Run with Capped Reviews

Tighten the geography with a ZIP and limit reviews per doctor:

{
    "specialty": "Dermatology",
    "location": "10016",
    "maxResults": 50,
    "includeReviews": true,
    "maxReviewsPerDoctor": 10
}

Doctors Only (Faster, Cheaper)

Skip reviews entirely when you only need doctor and practice details:

{
    "specialty": "Family Medicine",
    "location": "Austin, TX",
    "maxResults": 200,
    "includeReviews": false
}

From WebMD URLs

Paste doctor profile URLs, search URLs, or a mix of both:

{
    "startUrls": [
        "https://doctor.webmd.com/doctor/jane-smith-a1b2c3d4-e5f6-7890-abcd-ef1234567890-overview",
        "https://doctor.webmd.com/results?so=Cardiology&sc=New+York%2C+NY"
    ],
    "maxResults": 100
}

Input Reference

What to Scrape

Parameter	Type	Default	Description
startUrls	array	[]	WebMD URLs — individual doctor profile pages or directory search-result pages. The page type is detected automatically. The most precise way to get exactly the doctors you want. When set, specialty and location are ignored.
specialty	string	"Cardiology"	Medical specialty to search for, e.g. "Cardiology", "Dermatology", or "Family Medicine". Combined with the location below. Leave empty to browse all doctors near the location.
location	string	"New York, NY"	City and state (e.g. "New York, NY") or a ZIP code (e.g. "10016") to search near. Combined with the specialty above.

Results

Parameter	Type	Default	Description
maxResults	integer	100	Maximum number of doctors to collect across all URLs and searches. Set to 0 for no limit (a safety maximum of 1,000 still applies). Reviews are not counted against this limit.
includeReviews	boolean	true	Collect each doctor's patient reviews (rating, comment, date, category scores). Turn off for faster, cheaper runs when you only need doctor and practice details.
maxReviewsPerDoctor	integer	20	Maximum reviews to collect for each doctor. Set to 0 to collect all available (up to a safety maximum of 1,000). Only applies when Include Patient Reviews is on.

Output

The output has two record types — doctors and patient reviews — and every row is clearly labelled as one or the other. The Overview tab holds every record; the Doctors and Patient reviews tabs are clean, type-filtered subsets of the same run.

Doctor Record

{
    "recordType": "doctor",
    "providerId": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "npi": "1234567890",
    "fullName": "Dr. Jane A. Smith, MD",
    "firstName": "Jane",
    "middleName": "A",
    "lastName": "Smith",
    "suffix": "MD",
    "gender": "F",
    "specialties": ["Cardiology", "Interventional Cardiology"],
    "degrees": ["MD"],
    "graduationYear": 2004,
    "yearsOfExperience": 21,
    "bio": "Dr. Jane Smith is a cardiologist in New York, NY with over 20 years of experience.",
    "profilePhoto": "https://img.wbmdstatic.com/doctor/jane-smith.jpg",
    "languages": ["English", "Spanish"],
    "medicalSchool": "Columbia University College of Physicians and Surgeons",
    "education": [
        { "type": "Medical School", "institution": "Columbia University College of Physicians and Surgeons", "graduationYear": 2004 },
        { "type": "Residency", "institution": "NewYork-Presbyterian Hospital", "graduationYear": 2007 }
    ],
    "hospitalAffiliations": ["NewYork-Presbyterian Hospital", "Mount Sinai Hospital"],
    "rating": 4.42,
    "reviewCount": 87,
    "textReviewCount": 41,
    "categoryRatings": {
        "question_1": { "didWell": 78, "needsImprovement": 9, "positivePercent": 89.7 }
    },
    "patientHighlights": ["Listens & answers questions", "Spends enough time with patients"],
    "careExperienceSummary": "Patients highlight clear explanations and short wait times.",
    "insurances": ["Aetna", "Cigna", "UnitedHealthcare", "Blue Cross Blue Shield"],
    "insuranceCount": 42,
    "acceptsNewPatients": true,
    "acceptsMedicare": true,
    "acceptsMedicaid": false,
    "practiceName": "Manhattan Cardiology Associates",
    "address": "115 E 61st St",
    "city": "New York",
    "state": "NY",
    "zipCode": "10065",
    "coordinates": { "lat": 40.7638, "lng": -73.9662 },
    "phone": "(212) 555-0134",
    "websiteUrl": "https://manhattancardiology.example.com",
    "locations": [
        {
            "practiceName": "Manhattan Cardiology Associates",
            "address": "115 E 61st St",
            "city": "New York",
            "state": "NY",
            "zipCode": "10065",
            "phone": "(212) 555-0134",
            "coordinates": { "lat": 40.7638, "lng": -73.9662 },
            "acceptsNewPatients": true,
            "acceptsMedicare": true,
            "acceptsMedicaid": false,
            "websiteUrl": "https://manhattancardiology.example.com"
        }
    ],
    "emails": ["office@manhattancardiology.example.com"],
    "profileUrl": "https://doctor.webmd.com/doctor/jane-smith-a1b2c3d4-e5f6-7890-abcd-ef1234567890-overview",
    "sourceUrl": "https://doctor.webmd.com/results?so=Cardiology&sc=New+York%2C+NY"
}

Identity & Specialty

Field	Type	Description
recordType	string	Always "doctor" for this record type
providerId	string	WebMD provider ID — the join key for linked reviews
npi	string	National Provider Identifier
fullName	string	Full display name
firstName	string	First name
middleName	string	Middle name or initial
lastName	string	Last name
suffix	string	Credential suffix (e.g. MD, DO)
gender	string	Doctor gender code — "M" or "F"
specialties	string[]	All listed specialties
degrees	string[]	Degrees held (e.g. MD, DO)

Education & Credentials

Field	Type	Description
medicalSchool	string	Primary medical school
education	object[]	Training history: type, institution, graduationYear
graduationYear	number	Year of primary graduation
yearsOfExperience	number	Total years in practice
hospitalAffiliations	string[]	Affiliated hospitals
languages	string[]	Languages spoken
bio	string	Profile biography
profilePhoto	string	Profile photo URL

Ratings & Reviews Summary

Field	Type	Description
rating	number	Average patient rating on a 0–5 scale
reviewCount	number	Total number of patient ratings
textReviewCount	number	Number of reviews that include written text
categoryRatings	object	Per-question patient-experience scores with didWell, needsImprovement, and positivePercent
patientHighlights	string[]	Highlighted "did well" themes from patients
careExperienceSummary	string	Short summary of the care experience

Practice Locations

Field	Type	Description
practiceName	string	Primary practice or clinic name
address	string	Primary street address
city	string	Primary city
state	string	Primary state
zipCode	string	Primary ZIP code
coordinates	object	Primary { lat, lng }
phone	string	Primary practice phone (formatted)
websiteUrl	string	Primary practice website
acceptsNewPatients	boolean	Whether the doctor accepts new patients
acceptsMedicare	boolean	Whether Medicare is accepted
acceptsMedicaid	boolean	Whether Medicaid is accepted
locations	object[]	Every practice location with its own address, phone, coordinates, and acceptance flags

Insurance & Contact

Field	Type	Description
insurances	string[]	Named insurance plans accepted
insuranceCount	number	Total number of accepted plans
emails	string[]	Published contact emails, when available
profileUrl	string	WebMD profile URL
sourceUrl	string	The search or profile URL this doctor came from

Patient Review Record

Present only when Include Patient Reviews is on. Each review links back to its doctor via doctorProviderId, doctorName, and doctorProfileUrl.

{
    "recordType": "review",
    "reviewId": "r-58213904",
    "doctorProviderId": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "doctorName": "Dr. Jane A. Smith, MD",
    "doctorProfileUrl": "https://doctor.webmd.com/doctor/jane-smith-a1b2c3d4-e5f6-7890-abcd-ef1234567890-overview",
    "reviewerName": null,
    "rating": 5,
    "categoryRatings": { "criteria_2": 5, "criteria_3": 4 },
    "title": "Excellent",
    "text": "Dr. Smith took the time to explain every option and never rushed the visit.",
    "date": "2026-04-14T18:40:46Z",
    "isHighlighted": true,
    "helpfulCount": 6,
    "reply": null,
    "hasText": true
}

Field	Type	Description
recordType	string	Always "review" for this record type
reviewId	string	Unique review ID
doctorProviderId	string	Parent doctor's provider ID (join key)
doctorName	string	Parent doctor's name, for standalone context
doctorProfileUrl	string	Parent doctor's WebMD profile URL
reviewerName	string	Reviewer name (WebMD reviews are anonymous, so this is null)
rating	number	Overall review rating on a 0–5 scale
categoryRatings	object	Per-category scores for this review
title	string	Short review headline (e.g. "Excellent")
text	string	Full review body
date	string	Publish date, ISO 8601 UTC
isHighlighted	boolean	Whether WebMD highlighted the review
helpfulCount	number	Count of readers who marked it helpful
reply	string	Practice reply to the review, when present
hasText	boolean	Whether the review includes written text

Tips for Best Results

• Use a ZIP code for tight geo-targeting — "10016" pins results to one neighborhood, while "New York, NY" spans the entire metro. ZIP searches give cleaner, more local lists.
• Use a recognized medical specialty — "Cardiology", "Dermatology", or "Family Medicine" resolve cleanly; obscure or misspelled terms fall back to browsing all doctors near the location.
• Cap reviews per doctor in high-volume metros — popular doctors can have hundreds of reviews. A maxReviewsPerDoctor of 10–20 keeps runs fast, predictable, and lower cost.
• Turn off Include Patient Reviews for a doctors-only run — it skips review collection entirely when you only need profiles, locations, and insurance.
• Start small, then scale — set maxResults to 10–50 on your first run to confirm the data fits your needs, then increase.
• Paste WebMD URLs for precise control — profile URLs pull one exact doctor; search URLs re-run any filtered WebMD search. When you supply URLs, specialty and location are ignored.
• Join reviews to doctors on doctorProviderId — every review row carries its parent doctor's ID, name, and profile URL, so the two record types line up cleanly in a spreadsheet or database.

Pricing

Pay per result — from $2.50 per 1,000 doctors plus $0.50 per 1,000 reviews (Gold tier). Reviews are priced about 5× lower than doctors because they are bulk child records. There are no compute or time-based charges — you pay per doctor and per review collected, plus a small fixed per-run start fee. Bronze, Silver, and Gold loyalty discounts apply automatically in the Console, with Gold the lowest.

Doctors

Doctors	No discount	Bronze	Silver	Gold
100	$0.30	$0.28	$0.26	$0.25
1,000	$3.00	$2.80	$2.60	$2.50
10,000	$30.00	$28.00	$26.00	$25.00
100,000	$300.00	$280.00	$260.00	$250.00

Patient Reviews

Reviews	No discount	Bronze	Silver	Gold
100	$0.06	$0.055	$0.052	$0.05
1,000	$0.60	$0.55	$0.52	$0.50
10,000	$6.00	$5.50	$5.20	$5.00
100,000	$60.00	$55.00	$52.00	$50.00

Estimate Your Run (Gold tier)

Run	Doctors	Reviews	Doctor cost	Review cost	Total
Quick test	100	1,000	$0.25	$0.50	$0.75
Specialty sweep	1,000	15,000	$2.50	$7.50	$10.00
Metro-wide	10,000	150,000	$25.00	$75.00	$100.00

Set includeReviews to false, or lower maxReviewsPerDoctor, to cut the review portion of the cost. Platform fees (storage and data transfer) depend on your Apify plan and are additional.

Integrations

Export data in JSON, CSV, Excel, XML, or RSS. Connect to 1,500+ apps via:

• Zapier / Make / n8n — Workflow automation
• Google Sheets — Direct spreadsheet export
• Slack / Email — Notifications on new results
• Webhooks — Trigger custom APIs on run completion
• Apify API — Full programmatic access

Legal & Ethical Use

This actor collects publicly available doctor and practice information for legitimate research, recruiting, directory, and market-analysis purposes. Users are responsible for complying with applicable laws and WebMD's Terms of Service. Do not use the data for spam, harassment, or any unlawful purpose, and do not treat patient reviews or profile details as protected health information. Always handle collected data responsibly and in line with relevant privacy regulations.