Åhlens Product Search Scraper: Extract Swedish Fashion & Beauty Data

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What Is Åhlens.se?

Åhlels.se is Sweden's leading online department store, offering thousands of products across beauty, fashion, home décor, and lifestyle categories. With dynamic pricing, frequent promotions, and rapid inventory changes, manual data collection is inefficient. The Åhlels Product Search Scraper automates extraction from category pages, delivering product intelligence at scale.

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Overview

The Åhlels Product Search Scraper extracts rich product data from Åhlels.se search results and category pages. It captures pricing, availability, branding, and merchandising details — everything needed for price comparison, inventory tracking, or competitive intelligence.

Ideal for:

• E-commerce analysts monitoring competitor pricing and promotions
• Price comparison sites aggregating Scandinavian product feeds
• Market researchers studying Swedish retail trends
• Marketing teams tracking product placement and discount strategies

The scraper handles pagination gracefully, respects rate limits, and includes flags for sponsored listings and stock status.

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Input Configuration

The scraper accepts a JSON configuration object for flexible, targeted data collection. It supports two scraping modes — use only one at a time:

1. Scrape by URLs — scrape data directly from a list of Åhlens category or search result URLs.

{
  "urls": [
    "https://www.ahlens.se/skonhet/makeup"
  ],
  "ignore_url_failures": true,
  "max_items_per_url": 200
}

2. Scrape by search filters — scrape data using a keyword and additional filters (price range, offer, sort order, etc.) instead of providing URLs.

{
  "keyword": "shoe",
  "sort_by": "NEWEST_FIRST",
  "price_min": 100,
  "price_max": 100000,
  "offer": "",
  "max_items_per_url": 200
}

There is also a General settings group that applies to both modes.

1. Scrape by URLs

Use this mode when you already have specific category or search result URLs. When this mode is used, all options in the "Scrape by search filters" section will be disabled.

Field	Type	Default	Description
urls	array	(required)	Direct links to Åhlens category or search result pages (e.g., /skonhet/makeup, /mode/kläder). You can paste URLs one by one, or use the Bulk edit section to add a prepared list. Supports bulk editing for large lists.
ignore_url_failures	boolean	true	If true, the scraper continues running when a URL fails instead of stopping the entire run, ensuring partial results are still collected. Set to false only for critical single-URL runs.

Pro tip: Use category URLs for broad data (e.g., /skonhet) or combine filters (e.g., /skonhet/makeup?brand=Nyx) to narrow scope and speed up collection.

2. Scrape by search filters

Use this mode when you want to search using a keyword and additional filter attributes instead of scraping by URLs. If you use this mode, leave the urls field above empty.

Field	Type	Default	Description
keyword	string	—	The keyword to search for.
sort_by	string ("", NEWEST_FIRST, PRICE_DESCENDING, PRICE_ASCENDING, DISCOUNT)	—	Sort results by Relevance (empty), Newest first, Price descending, Price ascending, or Discount.
price_min	number	—	The minimum price to filter by.
price_max	number	—	The maximum price to filter by.
offer	string	—	Filter by a specific promotional offer (e.g., "20% off when spending over 200 SEK", "Buy 2, pay for 1", "Buy 3, pay for 2"). See the full list of available offers in the Actor input UI.
page	integer	—	The page number to start scraping from.

3. General settings

Applies to both scraping modes above.

Field	Type	Default	Description
max_items_per_url	integer	20	The maximum number of products to scrape per URL/search. Higher values (up to 200 recommended) capture more items but slow collection slightly.

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Output Format

Example output record:

{
  "key": "5eaf70a4-5983-4025-9124-c9c67c465371",
  "ticket": "OzU7Izs1ZWFmNzBhNC01OTgzLTQwMjUtOTEyNC1jOWM2N2M0NjUzNzE7IzsjOy9ERVNLVE9QL0xBTkRJTkdfUEFHRS9OQVZJR0FUSU9OX1JFU1VMVDsjOyM7T0JKRUNUSVZFJDsxOzUxOyM7Izsvc2tvbmhldC9tYWtldXA7",
  "image_info": {
    "effect": "NONE",
    "images": [
      {
        "sources": [
          {
            "url": "https://media.ahlens.se/image/upload/f_auto,t_ProductListMobile/products/bg_removed/08/14/33/0814333026985_1.jpg",
            "width": 192,
            "height": 277
          },
          {
            "url": "https://media.ahlens.se/image/upload/f_auto,t_ProductListLarge/products/bg_removed/08/14/33/0814333026985_1.jpg",
            "width": 640,
            "height": 924
          },
          {
            "url": "https://media.ahlens.se/image/upload/f_auto,t_ProductList/products/bg_removed/08/14/33/0814333026985_1.jpg",
            "width": 1000,
            "height": 1444
          }
        ]
      }
    ],
    "thumbnail": "https://media.ahlens.se/image/upload/f_auto,t_ProductListMobile/products/bg_removed/08/14/33/0814333026985_1.jpg"
  },
  "swatch": {
    "type": "COLORS",
    "colors": [
      "#D8A683"
    ]
  },
  "brand": "Milk Makeup",
  "title": "Matte Bronzer Stick",
  "link": "/produkter/skonhet/matte-bronzer-stick-5eaf70a4-5983-4025-9124-c9c67c465371",
  "selling_price": {
    "min": 164.5,
    "max": 164.5
  },
  "list_price": {
    "min": 329.0,
    "max": 329.0
  },
  "in_stock": true,
  "badges": {
    "primary": [
      {
        "theme": "DISCOUNT",
        "label": "-50%"
      },
      {
        "theme": "THEME_1",
        "label": "15246",
        "attribute": "custom.categories"
      },
      {
        "theme": "THEME_1",
        "label": "Baked",
        "attribute": "custom.color_description"
      },
      {
        "theme": "THEME_1",
        "label": "false",
        "attribute": "custom.gift_with_purchase"
      },
      {
        "theme": "THEME_1",
        "label": "clearance",
        "attribute": "custom.sale_price_type"
      },
      {
        "theme": "THEME_1",
        "label": "Milk Makeup",
        "attribute": "brand"
      },
      {
        "theme": "THEME_1",
        "label": "5,7g (Makeup)",
        "attribute": "app_size"
      },
      {
        "theme": "THEME_1",
        "label": "true",
        "attribute": "custom.master_findable"
      },
      {
        "theme": "THEME_1",
        "label": "Åhlens",
        "attribute": "custom.marketplaceSeller"
      },
      {
        "theme": "SALE",
        "label": "Sänkt pris"
      },
      {
        "theme": "THEME_1",
        "label": "false",
        "attribute": "custom.is_great_price"
      },
      {
        "theme": "THEME_1",
        "label": "246.75",
        "attribute": "variant.custom.historical_price"
      }
    ],
    "secondary": []
  },
  "variants": [
    {
      "key": "66202230",
      "ticket": "OzU7Izs1ZWFmNzBhNC01OTgzLTQwMjUtOTEyNC1jOWM2N2M0NjUzNzE7NjYyMDIyMzA7IzsvREVTS1RPUC9MQU5ESU5HX1BBR0UvTkFWSUdBVElPTl9SRVNVTFQ7IzsjO09CSkVDVElWRSQ7MTs1MTsjOyM7L3Nrb25oZXQvbWFrZXVwOw",
      "size": "5,7g",
      "label": "5,7g",
      "in_stock": true,
      "stock_number": 460,
      "link": "/produkter/skonhet/matte-bronzer-stick-5eaf70a4-5983-4025-9124-c9c67c465371",
      "list_price": 329.0,
      "selling_price": 164.5,
      "availability": [
        {
          "channel": "ONLINE",
          "stock_number": 460
        },
        {
          "key": "310",
          "channel": "STORE",
          "stock_number": 18
        },
        {
          "key": "320",
          "channel": "STORE",
          "stock_number": 92
        },
        {
          "key": "340",
          "channel": "STORE",
          "stock_number": 30
        },
        {
          "key": "350",
          "channel": "STORE",
          "stock_number": 5
        },
        {
          "key": "360",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "365",
          "channel": "STORE",
          "stock_number": 8
        },
        {
          "key": "370",
          "channel": "STORE",
          "stock_number": 4
        },
        {
          "key": "380",
          "channel": "STORE",
          "stock_number": 2
        },
        {
          "key": "400",
          "channel": "STORE",
          "stock_number": 8
        },
        {
          "key": "402",
          "channel": "STORE",
          "stock_number": 5
        },
        {
          "key": "407",
          "channel": "STORE",
          "stock_number": 15
        },
        {
          "key": "408",
          "channel": "STORE",
          "stock_number": 9
        },
        {
          "key": "409",
          "channel": "STORE",
          "stock_number": 5
        },
        {
          "key": "410",
          "channel": "STORE",
          "stock_number": 11
        },
        {
          "key": "412",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "415",
          "channel": "STORE",
          "stock_number": 0
        },
        {
          "key": "416",
          "channel": "STORE",
          "stock_number": 7
        },
        {
          "key": "421",
          "channel": "STORE",
          "stock_number": 18
        },
        {
          "key": "423",
          "channel": "STORE",
          "stock_number": 3
        },
        {
          "key": "425",
          "channel": "STORE",
          "stock_number": 0
        },
        {
          "key": "437",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "440",
          "channel": "STORE",
          "stock_number": 3
        },
        {
          "key": "443",
          "channel": "STORE",
          "stock_number": 9
        },
        {
          "key": "444",
          "channel": "STORE",
          "stock_number": 7
        },
        {
          "key": "449",
          "channel": "STORE",
          "stock_number": 0
        },
        {
          "key": "452",
          "channel": "STORE",
          "stock_number": 1
        },
        {
          "key": "454",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "459",
          "channel": "STORE",
          "stock_number": 7
        },
        {
          "key": "461",
          "channel": "STORE",
          "stock_number": 0
        },
        {
          "key": "466",
          "channel": "STORE",
          "stock_number": 9
        },
        {
          "key": "474",
          "channel": "STORE",
          "stock_number": 9
        },
        {
          "key": "478",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "479",
          "channel": "STORE",
          "stock_number": 4
        },
        {
          "key": "504",
          "channel": "STORE",
          "stock_number": 2
        },
        {
          "key": "506",
          "channel": "STORE",
          "stock_number": 9
        },
        {
          "key": "509",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "516",
          "channel": "STORE",
          "stock_number": 6
        },
        {
          "key": "546",
          "channel": "STORE",
          "stock_number": 12
        },
        {
          "key": "550",
          "channel": "STORE",
          "stock_number": 5
        }
      ],
      "prices": [],
      "custom": {
        "historical_price": [
          {
            "id": "246.75",
            "label": "246.75"
          }
        ],
        "regular_price": [
          {
            "id": "329.00",
            "label": "329.00"
          }
        ]
      },
      "typed_custom": {
        "lengths": {},
        "json": {},
        "numbers": {}
      }
    }
  ],
  "custom": {
    "bread_crumbs": [
      {
        "id": "/skonhet",
        "label": "Skönhet"
      },
      {
        "id": "/skonhet/makeup",
        "label": "Makeup"
      },
      {
        "id": "/skonhet/makeup/ansikte",
        "label": "Ansikte"
      },
      {
        "id": "/skonhet/makeup/ansikte/highlighter",
        "label": "Highlighter"
      }
    ],
    "color_description": [
      {
        "id": "Baked",
        "label": "Baked"
      }
    ],
    "is_ahlens_exclusive": [
      {
        "id": "false",
        "label": "false"
      }
    ],
    "marketplace_seller": [
      {
        "id": "Åhlens",
        "label": "Åhlens"
      }
    ],
    "use_swatch_options": [
      {
        "id": "true",
        "label": "true"
      }
    ]
  },
  "typed_custom": {
    "lengths": {},
    "json": {},
    "numbers": {}
  },
  "sponsored": false,
  "notify_impression": false,
  "from_url": "https://www.ahlens.se/skonhet/makeup"
}

Each product record contains 16 key fields:

Product Identity & Links

Field	Meaning	Example
Key	Unique internal product identifier	prod_789456
Ticket	Transaction or SKU reference number	SKU-2024-001
Title	Product name as displayed	MAC Fix+ Setting Spray 100ml
Link	Direct URL to the product detail page	https://www.ahlens.se/...
Brand	Manufacturer or brand name	MAC, Nyx, Estée Lauder

Visual Content

Field	Meaning
Image Info	Primary product image URL and metadata (dimensions, alt text)
Swatch	Color swatch image URL (for makeup, textiles, or cosmetics with multiple shades)

Pricing & Availability

Field	Meaning	Example
Selling Price	Current active price in SEK	299.00
List Price	Original or recommended retail price	349.00
In Stock	Boolean flag indicating availability	true or false

Product Details & Variants

Field	Meaning
Variants	Available sizes, colors, or versions (e.g., ["XS", "S", "M", "L"] or ["Black", "White"])
Badges	Promotional flags (e.g., ["New", "Sale", "Eco-friendly", "Bestseller"])
Custom	Any custom attributes specific to the product (e.g., material, care instructions)
Typed Custom	Structured custom metadata (e.g., {"material": "cotton", "origin": "Vietnam"})

Merchandising Signals

Field	Meaning
Sponsored	Boolean indicating if the product is a paid promotional listing
Notify Impression	Impression event flag for tracking ad visibility and click-through metrics

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How to Use

1. Select URLs — Browse Åhlels.se and copy category or search result page URLs (e.g., /skonhet/makeup, /mode/kläder/klänningar).
2. Input configuration — Paste URLs into the urls array. Set max_items_per_url (e.g., 200 for comprehensive product lists).
3. Run the scraper — Start the actor; logs show progress and any failures.
4. Handle failures — If ignore_url_failures is true, failed URLs are skipped; results remain available.
5. Export data — Download as JSON, CSV, or Excel for analysis, database insertion, or API integration.

Troubleshooting:

• If no products appear, verify the URL is a category or search page, not a single product detail page.
• For large runs (max_items_per_url > 100), allow extra time for scraping.
• Check for dynamic content loading; static pages work best.

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Use Cases & Business Value

• Price monitoring: Track Selling Price and List Price changes daily to identify discounts and promotional cycles.
• Inventory insights: Monitor In Stock flags to understand stock availability by category and brand.
• Competitive intelligence: Compare product mix, branding, and badges against other retailers.
• Paid search optimization: Identify Sponsored products to understand Åhlels' ad strategy.
• Market trends: Analyze Badges and Variants to spot emerging product categories (e.g., eco-friendly, vegan cosmetics).

By automating data extraction, you replace hours of manual work with reliable, structured datasets ready for analytics, BI tools, or downstream automation.

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Conclusion

The Åhlels Product Search Scraper delivers comprehensive product intelligence from Sweden's premier online retailer. With 16 enriched fields covering pricing, availability, visuals, and merchandising, it empowers competitive analysis, price monitoring, and market research at scale. Start scraping today and unlock actionable insights from Åhlels product data.