Hwahae.com Products Search Scraper: Extract K-Beauty Data at Scale

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What Is Hwahae.com?

Hwahae (화해) is one of South Korea's most trusted beauty and skincare platforms, offering product discovery, user reviews, and ingredient analysis for thousands of K-beauty items. Its search functionality surfaces ranked products across categories like creams, serums, and sunscreens. The Hwahae Products Search Scraper automates bulk extraction from these search result pages, saving researchers and analysts hours of manual work.

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Overview

This scraper collects structured product data directly from Hwahae search result URLs. It is suited for:

• Beauty brands monitoring competitor rankings and pricing
• Cosmetic formulators researching ingredient trends
• Market researchers analyzing K-beauty product landscapes
• E-commerce platforms enriching product catalogs with review and rating data

The scraper handles pagination automatically and supports configurable item limits and error tolerance for large-scale runs.

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Input Format

{
  "ignore_url_failures": true,
  "max_items_per_url": 200,
  "urls": [
    "https://www.hwahae.com/en/search?q=cream&tab=all"
  ]
}

Field	Type	Default	Description
urls	array	—	One or more Hwahae search result URLs to scrape. Use the ?q= parameter for keyword searches and tab=all to include all product types. Add URLs one by one or via bulk edit.
max_items_per_url	integer	20	Maximum number of products to collect per URL. Set higher (e.g., 200) for broader dataset coverage.
ignore_url_failures	boolean	true	If true, the scraper continues running when a URL fails instead of stopping the entire run — recommended for bulk jobs.

Tip: Narrow results by adjusting the q= query (e.g., q=sunscreen, q=toner) or by changing the tab parameter if category-specific tabs are available.

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Output Format

Sample Record

{
  "ad_purchase_index": 0,
  "brand": "WELLAGE (WELLAGE)",
  "brand_alias": "WELLAGE",
  "brand_name": "WELLAGE",
  "product_name": "REAL HYALURONIC SOOTHING CREAM",
  "obsolete": false,
  "sale": true,
  "update_time": 1765387861,
  "review_count": 3664,
  "avg_ratings": 4.64410480349345,
  "view_count": 0,
  "ingredients": false,
  "rank": 0,
  "rank_delta": 0,
  "rank_delta_new": false,
  "rank_order": 3,
  "encrypted_product_id": "d9654d11e8908db59c0f996dd31e3019",
  "image_url": "https://img.hwahae.co.kr/products/2177164/2177164_20260113144525.jpg",
  "buy_info": "28,000원",
  "uid": "12acbded-2573-4bee-a982-0da9e20ff2be",
  "id": 2177164,
  "goods": [
    {
      "capacity": "80ml",
      "discount_price": 22400,
      "discount_rate": 20,
      "id": 75134,
      "name": "[only화해] 리얼 히알루로닉 수딩크림 80ml (+블루 앰플 마스크 2매 증정)"
    }
  ],
  "orderable_goods_stat": {
    "top_priority_image_url": "https://img.hwahae.co.kr/commerce/goods/20260514_091114_composed-represent.png",
    "total_count": 1
  },
  "product_price": 28000,
  "product_capacity": null,
  "exchange_rate_price": {
    "jpy": 2970,
    "usd": 18.65,
    "cnh": 126,
    "vnd": 490865
  },
  "from_url": "https://www.hwahae.com/en/search?q=cream&tab=all"
}

Each product record contains 25+ fields:

Identity & Brand

Field	Meaning
ID	Internal Hwahae numeric product identifier
UID	Unique identifier used in platform URLs and API references
Encrypted Product ID	Obfuscated ID used in certain Hwahae endpoints
Product Name	Full product name as listed on Hwahae
Brand	Brand object containing metadata
Brand Name	Display name of the brand
Brand Alias	Alternate or romanized brand name

Status & Availability

Field	Meaning
Obsolete	Whether the product has been discontinued or delisted
Sale	Whether the product is currently on sale
Update Time	Timestamp of the last data update for this listing
Goods	Associated purchasable goods entries
Orderable Goods Stat	Availability/stock status for orderable variants

Pricing

Field	Meaning
Product Price	Base price in the local currency
Exchange Rate Price	Price converted using current exchange rates (relevant for international users)
Product Capacity	Volume or weight (e.g., 50ml, 100g)
Buy Info	Purchase links or platform availability details

Ratings & Engagement

Field	Meaning
Average Ratings	Mean user rating score
Review Count	Total number of user reviews submitted
View Count	Number of times the product page has been viewed
Ad Purchase Index	Indicator of paid promotional activity for the listing

Ranking

Field	Meaning
Rank	Current search/category rank on Hwahae
Rank Order	Ordinal position within the ranked list
Rank Delta	Change in rank since the previous period
Rank Delta New	Adjusted rank delta accounting for new entries

Content & Media

Field	Meaning
Ingredients	Full ingredient list (INCI format where available)
Image URL	Product thumbnail or main image URL

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How to Use

1. Build your search URL — Go to hwahae.com/en/search?q=YOUR_KEYWORD&tab=all and copy the URL.
2. Configure the input — Paste the URL into urls. Set max_items_per_url based on how many results you need.
3. Run the scraper — Start the actor and monitor progress in the run log.
4. Export results — Download as JSON, CSV, or Excel for analysis.

Best practices:

• Run separate URLs for different search queries to keep datasets organized.
• Use max_items_per_url: 200 or higher for market-wide sweeps; lower values work for quick spot checks.
• Keep ignore_url_failures: true for multi-URL runs to avoid partial failures halting your dataset.

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Use Cases & Business Value

• Trend tracking: Monitor which product types and ingredients are rising in rank week over week
• Ingredient research: Extract INCI ingredient lists in bulk for formulation analysis
• Pricing intelligence: Compare price points and sale patterns across brands
• Review analytics: Correlate review counts and ratings with ranking positions

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Conclusion

The Hwahae Products Search Scraper turns K-beauty search results into structured, analysis-ready datasets. With 25+ fields covering rankings, ingredients, pricing, and engagement metrics, it delivers actionable intelligence for beauty brands, researchers, and developers alike.